Haibo -- The Source Of China'S Casual Wear Fashion

- Cross Strait textile and garment Exposition

Textile and apparel across the Taiwan Strait

Shishi, a famous city of leisure clothing in China, is located on the western coast of Taiwan Strait, adjacent to Taiwan, Hong Kong and Macao. It has unique geographical advantages and is the hub and source of China's famous textile and garment industry.

Since 1992, Shishi has held more than ten clothing oriented commodity fairs, and has been positioned as cross-strait textile and Clothing Fair in 1995.

In 1999, the Shanghai Expo merged into the fashion design seminar of famous clothing cities and the design exhibition of famous teachers from three places across the Taiwan Strait. From then on, the cultural connotation of the Expo became more and more sublime. The fashion design of the three costumes on the two sides of the Taiwan Strait has become a highlight of the Expo. So far, more than 20 famous fashion designers from mainland China, Hongkong and Taiwan, including Zhang Zhaoda, Hu Yajuan, Wu Haiyan, Qi Gang, Shi Xiyu and Cai Liyu, have published their works at the Expo.

Since 2002, Haibo has made new breakthroughs in the "cross-strait" characteristics. The Taiwan spinning and weaving Association, the knitted Association, the garment guild and the sweater association actively participated in hosting the Haibo conference and worked together to plan for the Haibo conference.

In December 2002, Shishi was awarded the title of "China leisure clothing city". In 2003, the Expo was first integrated into the theme of leisure and held a casual wear Expo.

The opening ceremony of the "China leisure clothing city" unveiled the journey of Shishi to create a famous brand of leisure clothing.

For the first time, surface accessories have set up exhibition areas at the exhibition, effectively promoting the interaction between the upstream and downstream industries of the textile and garment industry.

In 2005, the eighth Haibo meeting was held in Shishi clothing city, the largest clothing business center in Asia, and the grand opening ceremony of Shishi garment city was carried out at the same time. The exhibition was integrated with the market, and became a stage of never ending the fashion of Fujian style clothing, taking the Shishi clothing plate as the core.

Due to its tremendous influence and popularity, Haibo was awarded the ten "China's most influential textile and clothing exhibition" in April 2006.

In 2008, the Expo was divided into "six districts and two pavilions". In December of the same year, the Haibo conference was rated as "30th anniversary 30 most attention exhibitions of reform and opening up".

In 2009, under the influence of the financial crisis, the exhibition area still maintained a growth rate of 20 thousand square meters.

In 2010, the thirteenth Haibo exhibition reached a new scale of 45 thousand square meters. It showed the latest products of garments, textile fabrics, accessories and clothing machinery industry chain. It represented the development level of Chinese casual wear and fabrics, led the trend of casual wear and fabric flow, and became a model of cross-strait industrial exchange, docking and cooperation.

The first Hercynian international fashion week also started sailing during the current Haibo conference. A total of 12 fashion designers and designers at home and abroad were held. The "Haixi fashion" award attracted a number of excellent brands and designers to compete. It became a new display platform for Chinese fashion brands and designers both at home and abroad, and established the status of stone lions as the source of China's leisure fashion trends.

Over the past few years, as a large scale, high specification and strong market radiation clothing professional event, Fujian's only professional exhibition featuring textiles and clothing is the only textile and clothing exhibition that highlights the characteristics of cross-strait economic and trade cooperation.

1, the characteristics of Taiwan are fully highlighted.

Haibo will give full play to the unique advantages of Fujian in cross-strait cooperation and cooperation and Shishi as a good foundation for the important textile and garment production base in the country, highlighting the characteristics of cross-strait cooperation and economic and trade exchanges, giving full play to the brand role of Shishi's "leisure clothing city", and promoting the exchange and development of the textile and garment industry across the Taiwan Strait.

Taiwan Pavilion is the highlight of the annual Expo.

Through contacts and communication with Taiwan, Taiwan Textile Association, Taiwan sweater knitting industry association, Taiwan garment industry association and Taiwan knitting industry association have established close cooperation with Haibo.

With the platform of Haibo, we will promote the exchanges and cooperation between Shishi textile and garment industry and Taiwan's new fabrics and new information. At the same time, we will enable Taiwan enterprises to understand the needs of the mainland's textile and garment industry, promote the rational circulation of Taiwan's textile and garment industry to the mainland, and build bridges for Taiwan's related industries to invest in Fujian and the mainland.

At present, there are more than 170 Taiwanese enterprises in Shishi City, and more than 5000 Taiwanese businessmen in Shishi.

2, the theme of leisure is heartily deductive.

Shishi is a famous leisure clothing city in China. It is also the center of Fujian's casual wear industrial cluster. There are 39 well-known trademarks in China, 3 famous brands in China, 1 Chinese export brands, 15 national inspection free products, 59 famous trademarks in Fujian, second brands in the county level, and a number of famous brands such as wild leopard, Etten, Hadley, bin Nu, CABBEEN and Wilson.

In recent years, Haibo has made significant breakthroughs, and the theme of "leisure" plays a key role in it.

Judging from the proportion of exhibitors and the nature of exhibitors, the exhibitors are mainly large and medium-sized garment enterprises in Quanzhou, especially those producing casual clothes, such as the seven wolves, nine herdmen, Jin Ba, rich birds, adedon, the great, the big winners, the Deya, the Royal treasure, Gage, and the west, which account for about 80% of the total number of clothing booths.

Moreover, the exhibitors have carried out the packaging layout of the booth by highlighting the core brand image of the enterprises, highlighting the leisure characteristics of the exhibition and the advantages of the Minnan plate leisure clothing group.

A series of leisure oriented activities such as exhibition promotion and leisure fabrics, casual wear and fashion trends were released, which fully demonstrated the overall strength of Fujian style clothing leading leisure and fashion.

3, scale quality continues to improve.

Since the eleventh session of the Haibo conference, the main exhibition area has been expanded to "six districts and two pavilions". The exhibition area has expanded from 200 thousand square meters to 300 thousand square meters. The thirteenth session of the Expo has added 3 hall as the textile machinery and equipment museum to form the "three in one" exhibition pattern of the main exhibition area.

The 1 hall of the thirteenth main exhibition area of the Haibo fair is set up in China's famous trademark exhibition area, Taiwan Pavilion, popular trend exhibition area, Shishi leisure pants exhibition area, Shishi sportswear exhibition area, Shishi children's wear exhibition area, foreign trade clothing exhibition area, textile and clothing information exhibition area; the 2 hall is set up as fabric and accessories exhibition area; 3 hall is set up for dyeing, finishing, weaving, sewing and accessories machinery and equipment exhibition area; the seven trading areas of the garment city are combined with three main exhibition areas, and the exhibition area is located in the duck pond market, Jinhui fabric Market, Fufeng mall, Shishi accessories market and business street.

The fourteenth Haibo conference will continue the exhibition structure of "six districts and three pavilions" with an exhibition area of about 400000 square meters.

Haibo will expand the scale of its exhibition, increase its participation level, enrich its connotation, improve its service level, and constantly develop towards internationalization, specialization and scale.

Integration of commodity exhibition center, logistics center, brand exhibition center, procurement center, technology research and development center, OEM processing center and cultural exchange center has a variety of functions, and economic benefits have increased dramatically.

Haibo will further strengthen the attractiveness of the city brand and become a booster of the entire garment industry. It will also promote the development of the other six industries by the clothing industry, and promote the sustainable prosperity of the Fujian textile and garment industry with the stone lions as the center.

The first thirteen sessions of the Haibo conference have totaled more than 452.81 billion yuan.

4, supporting activities are rich in content.

The annual Expo is a perfect combination of economy and culture.

The clothing industry development forum, China's casual fabric trends, China professional model competition finals, leisure city and leisure tourism summit, brand fashion show, China Sewing Machinery Business annual meeting, large-scale Fashion Plaza show and a series of events were successfully organized, giving the Haibo a more strong cultural atmosphere. From Japan, Korea, Taiwan, Hongkong and other countries and regions, and the exhibitors of all parts of the country and exhibitors, the fusion of the corporate culture and the unique clothing culture of Fujian style clothing sector highlights the connotation of the cultural brand of the Expo.

The thirteenth Haibo held the first Haixi International Fashion Week successfully, expanding the fashion and leisure charm of Shishi.

The fourteenth Haibo conference will continue to host the Haixi international fashion week as a brand.

5, the influence continues to expand at home and abroad.

As a constantly developing exhibition, an innovative industry symbol and a common fashion partner, Haibo attracts the participation and attention of the global textile and garment industry and related industries.

Italy Milan clothing company, Asian Fashion Federation Korea Committee, Korean Fashion Association, Korea Textile Development Institute, Japan Fashion Association and so on show great enthusiasm for the Expo. They or organize their own manufacturers to participate in the exhibition, or will come to actively exchange and discuss.

As an exhibition sponsored by the provincial government, Haibo has received enthusiastic attention and support from various departments at all levels, giving guidance and support in policy formulation, image publicity and so on.

Ambassadors from various countries and regions such as UAE and Moscow have been invited to attend the meeting.

FTV, the people's daily, the central one or three or four sets, the Chinese clothing newspaper, the Chinese clothing times, the Phoenix TV, the Guangdong TV and other mainstream media and professional media journalists are extremely concerned about the sea fair, and they have been in the meeting and widely publicized the reports.

The successful hosting of the Expo has had a positive impact on expanding domestic demand and developing foreign trade, promoting industrial docking between the two sides of the Strait, and promoting the development of textile and garment industry in Fujian and even the whole country.

1, the Expo will play a positive role in promoting the development of Fujian style clothing.

The Expo has created the continuous development and upgrading of Shishi textile and garment industry, and promoted the development of Shishi into a famous garment city with perfect industrial chain and industrial elements.

To promote the landing, construction and operation of the largest garment city in Asia, so that Shishi has become the center of Fujian style clothing plate. Shishi clothing city has also become an international platform and development engine for Fujian style clothing, and it has developed in an interactive way.

The successful hosting of the Expo has laid a solid foundation for the Shishi garment city to become the first stop of the wholesale market of Chinese clothing. Shishi garment city has become an unending exposition platform.

With the full play of the leading role of Shishi clothing city in the whole province and even the whole country, Shishi's textile and garment industry and textile and clothing trade will further promote each other and complement each other.

2, Haibo will have a strong industrial driving effect.

Haibo will stimulate tourism, shopping, trade and other related industries, promote the development and growth of Shishi's third industry, cultivate rich financial and tax resources for finance, and more importantly, Haibo will bring huge information flow, technology flow, commodity flow and talent flow.

The publishing of the national authoritative institutions and enterprises, the publication of the new trend of various new materials and various new equipment have become the "industry direction" of enterprises seeking to expand and upgrade.

The history of Haibo is the epitome of the gradual development of the lion garment industry and the gradual maturity of the market.

With the upgrading of the Expo and the expansion of its scale, the Expo has become an important window for enterprises to open up the market and display their image. It provides an open trading platform for manufacturers, distributors, agents, importers and exporters, retailers, fashion and textile designers and international purchasing agencies.

Textile and garment industry can gain comparative advantages in products, technology, production, marketing and other aspects in the expanding opening tide, thus greatly reducing the opportunity cost of domestic resources and helping to enhance the comprehensive competitiveness.

During the Haibo conference, the signing of supporting investment projects such as textile, clothing, warehousing and logistics centers has greatly promoted the interactive development of cities, industries and ports, promoted the upgrading of Shishi's textile and garment industry, and constantly enhanced the competitiveness of the industry.

3, Haibo will promote the county economy with distinctive characteristics and enhance the core competitiveness of the regional economy.

Haibo will help Shishi enhance the agglomeration effect of garment industry.

The industrial structure of "Chiang Chiang", "China's west trousers" town name, smart and sportswear Town, Feng Li children's clothing, Hongshan leisure fabric, Jin Shang handicraft, Yongning sports goods, Bao Gai hardware accessories and footwear accessories, coastal town's bleaching and dyeing control area, and so on, "one place, one product" and "one town, one industry" has shown vigorous vitality in the Expo.

These professional production bases give prominence to the industrial agglomeration effect of Shishi, so that Shishi can form an international industrial processing zone.

The Expo also helps the central city enhance its radiation and influence to the surrounding areas and enhance its service function to the surrounding areas.

It is estimated that the sportswear and jacket installed in the Quanzhou textile and garment area, taking the stone lions as the center, account for about 1/4 of the national market. Sportswear, children's clothing and underwear export dominate the whole country.

4, Haibo will highlight the leisure character, excavate min faction culture and improve the professionalism and competitiveness of the industry.

According to the characteristics of Shishi garment industrial cluster, every year the Haibo conference carefully planned, organized and implemented a series of activities.

According to the characteristics of Minnan culture in Shishi, we should carry out in-depth excavation of the cultural connotation of Fujian style clothing and carry out the famous brand strategy. This will not only benefit the promotion of the entire Shishi costumes plate, but also facilitate the promotion of the brand of Fujian clothing enterprises. In implementing the famous store strategy, we encourage the clothing enterprises to carry out chain operation, open stores and carry out the appraisal activities of the clothing chain stores and image shops.

Haibo will bring together many advantageous enterprises and famous brands in the industry to carry forward the advanced representatives of the industry. This effective service has guided the development of enterprises and identified the correct direction of the industry.

Along with the development of a number of famous clothing enterprises, clothing brands and clothing stores, Haibo Fair has also created a number of famous entrepreneurs, designers and fashion models. It has promoted Shishi garment enterprises to enhance their management, brand operation and product design level, and promoted the implementation of the six projects of famous enterprises, famous brands, famous shops, famous artists, famous teachers and famous models, and promoted the development of the textile and garment industry of Shishi and even the whole country to a higher level.

5, Haibo will become a "city card" to promote urban upgrading and promote the development of the Economic Zone on the west coast of the Straits.

Haibo is the best stage to display and publicize the brand image and products of Shishi enterprises. Through exhibitions, it improves the visibility and influence of Shishi at home and abroad.

At the same time, the government of Shishi vigorously promotes the construction of Shishi City (Shishi Street) at home and abroad, so that Shishi develops in line with international standards and moves towards internationalization.

The collision and interaction between domestic and foreign brands, Shishi enterprise brand culture construction has increasingly attracted the attention of decision makers.

Whether the exhibition hall layout, exhibition activities or style taste is full of cultural implication, enterprises are no longer just paying attention to immediate interests. Instead, they set their sights on how to make strong brands and create "100 years old brands".

Taking the exhibition as the medium, Shishi municipal Party committee and municipal government strive to forge and upgrade urban culture and promote urban upgrading.

During the Expo, we successfully organized the activities of "Shishi fashion city promotion conference", "leisure tourism forum" and "Minnan clothing culture exhibition" and multi-channel media reports, and publicized the goal of "building famous brand of clothing city". Through the government's attention to the industry, the foresight and pioneering spirit of project planning, we can enhance the attractiveness of the city, start the city brand and realize the marketing strategy of the city.

Motivated by the holding of the Expo, a number of key projects have been built and used to improve the city's taste. At the same time, the comprehensive environment of hardware and software, including pportation, post and telecommunications, financial services, tourism reception, port joint inspection, entertainment and shopping, personnel quality training, has also been improved.

The leading role of the Expo has begun to appear. Shishi has been repositioned in the international pattern as "the central city of Fujian clothing", the central city of Quanzhou bay port, the coastal tourism and leisure city of Commerce and trade, and the "frontier point" of opening to the outside world and Taiwan exchanges.

Haibo has shown the economic, cultural, technological and other levels of Shishi to the world. It has demonstrated the good image and bright prospects for the opening up of Shishi, and has become a beautiful business card of Shishi, making Shishi a shining pearl in the Economic Zone on the west side of the Straits.

Focus on the west coast of the Straits.

When China's economy is seeking steady and rapid development, when the new market environment is endowed with more challenges and opportunities for textile and clothing, this year, "4.18" we will join the stone lion, a famous Chinese leisure clothing city, to feel the fashion together, to feel the leisure together, and to feel the hot dance of the two sides of the industry.

Stone lion, China's famous leisure and clothing city, welcome you!