Local Leisure Wear Brand -- "Six"

　　
Metersbonwe group was founded in 1995. In the early 90s, the snow coat swept the national market. In the fierce competition at that time, in order to start Metersbonwe Zhou Chengjian, chairman of the group and President of the group, personally led the design and manufacture of a giant snow coat with a length of 4.64 meters and a chest of 5.4 meters. The great world Guinness "
 
It is precisely because of this huge system that it extends another dream, which begins to pay attention to the inheritance of the clothing culture of the past dynasties, and begins to collect and accumulate traditional national costumes. This dream is sublimated into a more ideal realm -- building a place. Costume Museum Show the creative traditional costumes to the audience. In the later days, the dream is turned to the blueprint and turned to the reality.

　　
In August 2003, Zhou Chengjian attended an academic forum at the University of Cambridge. He borrowed a car from the United Kingdom to take a ten day trip to the UK to study the social and cultural landscapes of the UK. He saw many manors and museums, and found that many of the cultural relics displayed in these places were from China. So far, there are still a lot of national folk culture treasures missing overseas. The mood is even heavier. A sense of responsibility and mission to protect and save the national folk culture arises spontaneously. Along the way, he was thinking: if we can excavate, rescue, collect, store and display the costumes of ancient and rich nationalities, it will be very meaningful.

　　
As soon as Zhou Chengjian returned home, he summoned the company's top management and proposed to build it. Metersbonwe Fashion Museum 。 After that, several high-level conferences put forward discussions and gradually formed a consensus. Later, he went to Beijing to visit the National Costume Museum of Beijing Institute Of Fashion Technology, and felt that it was ten times more difficult than it used to be. At the same time, it also felt that its significance and value far exceeded the original imagination, because if we could have a long history of Chinese history, including all nationalities, Dress culture Graft to Cat chase In the brand culture, even if grafting is 1/1000, 1/10000, will have its far-reaching significance. Therefore, the confidence to create museums is also ten times higher than before. The construction of Metersbonwe clothing museum can save the lost treasures, the beauty of the collection, the gorgeous costumes and the context of the brand.

　　
- preparation process

　　
In January 2004, the Shanghai Metersbonwe costume museum was set up. In accordance with the company's instructions on the work of the preparatory group, the members of the team went to Zhejiang and Yunnan, Guizhou and other ethnic minority areas during the 04 months from 1 to May. About more than 1000 collections were collected, and some clues were collected.

　　
At the same time, the preparatory group collected collections from the folk costume collectors at the same time through the consultative transfer.

　　
The museum preparatory group also inspected the cultural relics market in Beijing, Tianjin, Shenyang, Xi'an, Shanghai and other places. During this period, various valuable collections were collected.

　　
At the same time, the expert consultant has also been actively helping the Museum of clothing to carry out a series of collection work through various channels, collecting a total of about more than 500 pieces (sets) of various collections, ensuring the quality of the collection, and greatly enriching the museum's collection.

　　
The preparatory group was initially established, and the tender for the form design of the museum was also carried out in full swing. Finally, it was decided that Tang Xuxiang, a professor of Academy of Fine Arts, Tsinghua University, should take the design of a large display cabinet, an independent display cabinet and a large vertical Exhibition screen.

　　
In January 18, 2005, the Shanghai Municipal Cultural Relics Management Committee formally approved the establishment of the Shanghai Metersbonwe costumes Museum. In January 2005, the museum was registered by the Civil Affairs Bureau of the Shanghai Civil Affairs Bureau. At this point, the Museum of Metersbonwe clothing in Shanghai had a legal status. After nearly 1 years of design, construction and exhibition, the Museum of Metersbonwe clothing in Shanghai was finally opened to the public in December 2005.

Collection structure

　　
During the preparatory period, the Metersbonwe Museum of clothing invested tens of millions of RMB. The Han, she, Naxi, Bai, Miao, Shui, Dong, Yao, Yi, Zhuang, Li, Dai, Buyi, Tibetan, Mao, Jiro, Lejia, tuor, Tujia, Mongolian, Hezhe, Kazakh, Tajik and Kirgiz nationalities. Waiting for more than 30 nationalities. Clothing, embroidery, silver ornaments and looms, sewing machines, irons And other valuables, totaling more than 5000 pieces. What is particularly valuable is the collection of manuscripts of the late famous literary writer, Shen Congwen, who is the research leader of Chinese costume history. There are many fine collections.

　　
Qingjiaqing and Huangdi twelve chapters: Silk Dragon Robe, Qingdao gauze gauze flat, golden nun embroidery, golden dragon, colored cloud pattern robe, Qing Qian Long's Tibetan blue Zhijin makeup Satin shoulder robe, Qing Guangxu Red Satin Embroidery Pattern The costumes of the rich and the spring and autumn, the Xianfeng, the silk, the embroidered, the moon Dragon Robe and other court costumes are not only full of royalty, but also show the highest weather. At the same time, their superb skills reflect the highest level of Chinese traditional costumes.

　　
Fashion clothing in the Republic of China mainly includes Robe, mandarin jacket, improved cheongsam and all kinds of skirt The costume culture of this period not only embodies the blending and merging of Chinese and Western cultures, but also shows the pluralistic pursuit and prosperity of Chinese dress civilization in this period.

　　
The representative clothing styles of different nationalities are quite special.

　　
Hainan local Li nationality's double faced embroidered head dress , Brocade skirt , Wah Wah Yi embroidered women's long gown And so on, these ancient styles, brilliant colors and exquisite workmanship reflect the colorful and colorful art of national costumes. They also reflect the mutual learning and cultural blending of different ethnic groups.

　　
The ornaments are all kinds of headwear, ornaments, chest ornaments and hand ornaments from the Yuan Dynasty to the Han and minority nationalities. Among them, Mongolia Princess Silver Gold Coral head ornaments, Inner Mongolia Ordos Mongolian silver inlaid coral headwear, Alxa League and Mongolia Mongolia lady's coral headwear, Hohhot mansion's silver gilded gold point, Cuifeng Ying all highlight the rough atmosphere of the northern nation; the Han Kirin delivers silver locks, white collar seedlings Silver Comb, Buyi silvery beads and bead ornaments, Jingpo flower and bird pattern bracelet and so on, which embodies the delicate and delicate southern people. Every piece of jewelry contains rich connotation of national culture and art.

　　
Brocade includes Hainan The Dragons of the Li nationality are Han, Zhuang, Miao, Dai and Tujia. Other ethnic groups Brocade, straps, embroidery And so on. And "Fu Lu Shou" dragons, "six spirits like to send Qinglong ascension to the sky", the Dragon quilt and the red bottom "blessed blessing every year," the Dragon quilt and Maonan Nationality "bottle flower" to phoenix pattern "Jin Du" can be called a masterpiece in brocade art. From these exquisite designs and beautiful symbols woven from these threads, we can see that the ingenuity and craftsmen of all nationalities are bold in their imagination and artistic ingenuity, as well as the unique folk customs and romantic pictures of different nationalities.

　　
Exhibition area pattern

　
Today, the Shanghai Metersbonwe museum is located in Shanghai headquarters park, Metersbonwe group, 800 Cambridge East Road, Nanhui District, Shanghai, with an exhibition area of more than 2000 square meters.

　　
First of all, the museum's cultural promenade is a group of large bronze murals reflecting the theme of the collection of mulberry, silkworms, spinning and weaving, embroidery and tailoring. It not only embodies the ecological process of traditional clothing cutting, but also lifelike pictures, bold exaggerated shapes and decorative effects, which is a pleasant cultural landscape. The museum and the company's new exhibition hall, multi-function hall, Metersbonwe University, library and archives will reflect each other, forming a unique human landscape of the company.

　　
The interior design of the museum adopts the combination of big cabinet, independent display cabinet and large vertical display screen, which shows the open, atmosphere and overall effect. The giant snow coat displayed here is a witness to Metersbonwe's growth and entrepreneurship. Other exhibitions in museums are divided into five parts: The kingdom of the crown, the supreme weather, the national chapter, the colorful neon, folk style, fashion and new clothes. Exquisite ornaments, life ornament; gorgeous brocade, the universe.

　　
Significance of building a museum

　　
Professor Huang Nengfu, a senior consultant in the preparatory work of the museum, Professor of the Academy of Fine Arts and professor of costume research, heard that the old man was very happy when he heard that Metersbonwe group wanted to build a museum of clothing. He said: This is the aspiration of the older generation of clothing research scholars, and also the ardent exhortations of the older generation of revolutionary leaders.

　　
Mr. Huang said: at the beginning of 60s, Premier Zhou Enlai asked to carry forward the fine tradition of Chinese clothing culture and entrusted two things. First, through the Minister of culture, he told Mr. Shen Congwen to publish a book on the history of Chinese clothing; first, to set up a Chinese clothing Museum. Shen Lao completed the study of Chinese costumes in his lifetime, filling in the blanks of the study of ancient Chinese costume history. The China clothing museum was included in the planning of the China Fashion Design Center in 1983. For various reasons, the Chinese costume museum which had been preparing for nearly ten years failed to achieve it. Mrs. Huang has always kept in mind the instructions of Premier Zhou. He inherited Shen's mantle and wrote a complete history of Chinese clothing with his wife Chen Juanjuan. China Fashion Museum The outline of the exhibition was written. When he saw that a private enterprise could set up a museum of clothing for carrying forward the Chinese dress culture, it was so bold and meaningful that he promised to serve as a senior consultant for the collection, planning and construction of the museum's collection.

　　
The purpose and purpose of the Metersbonwe museum is to strive to rescue and protect the cultural treasures of the Chinese nation, to carry forward the national spirit, and to leave behind some posterity. National Memory 。 At the same time, from the perspective of enterprise development, cultivating enterprise culture and promoting enterprise development, starting from the development plan of "centenary Metersbonwe", it provides cultural support for enterprise brand to continue historical context, injecting cultural vitality and spiritual motivation for enterprise competition, and forming complementary interaction between enterprises and culture. The construction of the museum has far-reaching significance for the protection of historical and cultural heritage, highlighting the cultural image of the group and laying the foundation for the "Centennial Metersbonwe".

　　
The museum is a collection of research, exhibition and exhibition, foreign exchange and staff teaching (combined with Metersbonwe University) in the integration of clothing culture research and exhibition organization. It will be studied. Chinese costume culture Professionals and people interested in Chinese costumes provide more comprehensive collections and materials. At the same time, it also entered for Metersbonwe. International mainstream clothing brand The palace has injected strong cultural impetus.

　　
The goal of our efforts is to build a people-oriented and multi-media clothing museum based on the forefront of the development of the museum industry, to build the museum into a display center of dress culture, a data center for clothing research professionals, a source of creative spirit for clothing designers, and a place for the quality education and patriotism education of young people in enterprises and the community. 　　
   
If the operation of an enterprise is a kind of "alchemy", then the construction of a museum as a carrier of corporate culture is a kind of "moral cultivation".