Local Leisure Wear Brand -- "Two"
vision Become the world Tailor To provide a new and fashionable life experience for the global consumers.
Enterprise management mode
Get rid of the two ends and keep the brand. In 1992, Zhou Chengjian's Clothing workshop Accumulated about 4 million yuan of original capital. In 1994, he founded Cat chase Brand, but not along the old road of ordinary enlargement production, instead of forging a unique way of running a sword, a company that directly runs brand and management data. Zhou Chengjian outsourcing the two links of clothing and sales to other enterprises, leaving only " Cat chase "This brand saves a lot of initial production costs, and mobilizes the enthusiasm of other enterprises or franchisees, with" win-win "as the biggest selling point of business. In the US outsource In the link, affiliate sales and garment production are 100% outsourcing. There are two kinds of sales outlets, one is direct store, the other is franchised store. It has 2211 outlets and franchisees in the whole country, including 1927 franchisees, 87%, and only 284 outlets.
After joining After joining, the goods are provided by Metersbonwe, the sales revenue is 25% to the franchisee, and the rest income is owned by Metersbonwe. In this way, the franchisee and the company have effectively become a community of interests, and the franchisees make great efforts to sell for profit. Cat chase In addition to making money, get the long expected market share and brand marketing channel, kill two birds with one stone. To raise funds and continue to expand market share and expand marketing channels in this way is the main purpose of IPO. This mode of operation inevitably faces complex logistics and distribution problems. Cat chase There is not much money to carry out logistics and distribution, but Zhou Chengjian is still adhering to the " Virtual operation "The spirit of outsourcing logistics limited to logistics companies, the entire allocation of data by the company itself. So there are only four parts in which mus bond is really in its own hands: Commodity planning, product design, some raw materials procurement and a few direct outlets. Zhou Chengjian clearly realized that his company was in the central position of the entire production and operation chain, and a large amount of information and data was controlled by himself. Under which supplier and how many orders, and to which area to pfer the number of products, all by their own overall monitoring. Therefore, the United States attaches great importance to information systems upgrading and development. Meta IPO The second purpose of raising funds.
Development plan For IPO's time to market and its future development plan, Zhou Chengjian told the financial weekly newspaper that the specific time for listing is waiting for the notice of the SFC. At present, the company is actively coordinating and communicating with the SFC. At the same time, as a major shareholder in Shanghai, the investment in China's clothing industry will not have any investment in other fields in the short term. It is the only goal to make it bigger and stronger. It is also the main purpose of the IPO.
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Business philosophy
Absorbed "Concentrating on one place", concentrating superior resources and concentrating on the clothing industry. Casual wear To do deep, meticulous and meticulous work in this field; In the recent 3~5 years, we should focus on the mainland market and not develop the international market easily, blindly and without vain. Only when the leading position of the domestic market is established and stabilized, will we consider expanding the overseas market. Metersbonwe brand focuses its attention on young, energetic consumers of 18~25 years old. Be vigilant The top leaders of the company have strong sense of crisis and vigilance. They do not get carried away because of the success of the stage. They always remain calm in their business.
According to objective law, it is abnormal for everyone to report good news and everyone to report bad news. Especially when everyone applauded, it is easy to produce complacency and blind self-confidence. This is the biggest crisis. What kind of mentality will be achieved? Personality determines destiny, many comrades broaden their horizons, but the heart does not improve.
Enterprises are still in the stage of entrepreneurship. However, the platform for re starting businesses is different now. If everyone is in a state of mind, it is very dangerous. The major events are regular. Mistakes often happen on minor matters. We must be strict with details and be vigilant against "a thousand miles of levees, destroyed by ants".
rhythm The company emphasizes the important role of fast pace in development. In strategic planning, we always take the lead in the market and take the lead in our competitors. The company takes note of Zhang Chi's degree. During the pition period of enterprise development. Emphasizing the importance of hard work and solid foundation, we must sacrifice rapid development for a short time. In the supply system. In order to optimize production efficiency and resource allocation efficiency, we must establish a planned fast system: rapid response, rapid supply, fast consumption, rapid change and rapid updating, and take the world's highest efficiency - the total supply chain cycle of 22 days as the competition objective. quality Strengthen the overall quality management and prevent quality management consciousness and create consumer demand. Quality Assurance At the same price, the quality of the product is better than that of the similar competitors, and the price is lower than that of the similar competitors at the same quality. At the same time, the company should pay attention to avoiding unnecessary or exceeding brand positioning in product development and production, so as to ensure the consistency of cost advantage and brand.
cost Any powerful enterprise in the world is saving costs. There is no hope for extravagant and wasteful businesses. Wasting money is a shame. What is cost management in the end? It is not only to increase revenue and reduce expenditure. Creating value is also a kind of cost management. Control and creation are complementary. In the past, when we mentioned cost management, we thought of control, but we forgot to create. Enterprise pursuit Input output optimization and Overall cost optimization 。 In terms of products, it means that the weighted average cost keeps decreasing, the annual average rate of increase is kept scientific, and the average cost of market competition keeps decreasing.
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Enterprise management concept Seek common ground while reserving differences No tolerance, no unity, no mind, no management. Every member of the company must implement the group. Democratic decision-making; centralized empowerment. " Cat chase Policy. While maintaining consistency, we should also listen, tolerate and respect the opinions of a few employees. Seeking common ground while reserving differences is a concrete manifestation of "harmony is precious" and an indispensable means to achieve unity. Seeking common ground while reserving differences is not a principle of loss, nor is it true or false. All members of a company must "seek common ground while reserving differences" under the premise of safeguarding the interests of the company and not violating the company's culture, system and code of conduct. "Gentlemen are different but different." We must keep the consistency from source to terminal. The specific working methods and methods can vary according to their personality. At the beginning of the development of a company, it depends solely on personal charisma and talent power. Now it depends on organization. Through organizational strength and team learning, ordinary people become excellent. Simplification of complex things, simple things to live, our ordinary people want to make extraordinary achievements. Personal energy, even atomic bombs, is also limited. A person has personal wisdom or three people. A person's intelligence and wisdom can be achieved by two people. The leaders of the management should rest assured of their superiors and let go of subordinates. There is no perfect individual, only a perfect team: no one can carry out the complete work. Only a complete team can guarantee the perfection of the work. Hommization Humanized management is a kind of leadership art. It needs us to study deeply. If it is just a simple control, leadership is actually just a tool. The leadership must have both the power influence and the non power influence. The non power influence is mainly reflected in the personality charm. This requires leaders' endless practice, not just to improve their professional level. Non business level is even more important. Leaders at all levels should communicate with each other in different ways. After work, there must be some fun and tacit understanding. A tacit understanding between people can achieve twice the result with half the effort. Work hard. Act honestly, act with your heart and be calm. To be a leader is to be a man. To be a leader is to help others, to guide others, to lead others to be human beings and to do things. Leadership's personal charisma includes guidance and guidance to its subordinates. Create a good working environment so that all employees in the company can work with enthusiasm and talent and happiness. Rational and pragmatic Do the right thing and do the right thing. Better to be a turtle in the right direction. The good mentality of holding the right turtle is probably the right leopard. The new mode of thinking should be changed from perceptual to rational. The new management mode should be changed from flexibility to rigor. The new way of work should be shifted from focusing on results to focusing on processes. New work processes should be changed from extensive to detailed. We should not try to figure out the idea of leadership, be practical and realistic, and do things according to objective laws. Companies should deepen efficiency management, invest rationally and manage rationally. A single needle or a piece of thread Start. Do not be romantic management. Rational and pragmatic. Do one hundred million loss one hundred million is better than ten million earn five million. Investment must adhere to the "three principles": do not invest in unprofitable projects; do not invest in projects that can make money but have no money; Enterprise human resource concept Doubtful persons should be questioned by employers. The use of doubtful persons is a bold idea of employing others. The company believes that "the investment risk of talent capital is the biggest, but the return is the highest." The company will dare to use talents if they have three points. It is not wrong to waste and waste talent for others. The "doubt" that people use to suspect is mainly the mechanism of restraint and supervision. Talents can not do whatever they like. They must act within the scope of the system. But the company encourages talents to challenge all existing processes within the rules and break the old and establish new ones. The use of human being is tolerant. "Being born must be useful". As an independent individual, everyone has their own strengths and strengths. The company can create a fair, open and fair mechanism and atmosphere that can give full play to everyone's strengths. So that every employee can find a stage to display their talents, so that they can "use something long and have something special". "No one is perfect," and "those with outstanding merits often have obvious shortcomings". The company has the tolerance and tolerance of each member's shortcomings. But we will pform our employees' shortcomings and shortcomings through continuous learning and growth.
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Model shows clothing works
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