Shoe Enterprise PEAK: Playing Basketball Is Not A Win For &Nbsp; Brand Management Is The Way.

In April 18th, in recent years, under the situation of "rising price turmoil", the number of sports apparel stocks in the Hong Kong stock market rebounded, especially in PEAK sports (Stock Code: 1968), which is famous for professional basketball equipment. Peak Order statistics for the fourth quarter of 2011 showed the fourth quarter of 2011. Order-placing meeting The amount of orders increased by 21.1% compared to the same period in 2010, and sales in the same quarter as compared with the same period last year increased by 12.7% compared with the same period last year.

2010 sports market ups and downs

Since 2010, prices of raw materials such as cotton and rubber have continued to grow. " Labor shortage "The cost of human resources has increased significantly, and enterprises in the industry have been rising. Also facing the risk of cost control, PEAK CEO Xu Zhihua said, "in the face of rising prices of raw materials and increasing wages, enterprises can not simply shift the cost pressure to consumers, but also start with brand building and value-added products, giving consumers higher purchasing value." In the press conference of the 2011 Annual (Nineteenth) China market commodity sales statistics, industry experts advocated that "in the context of rising costs and increasing competition, brand value competition has become the ultimate competition among enterprises. The promotion of brand value is the way for today's enterprises to survive."

　　 Basketball is the core and the strategy.

Basketball has been a popular sport in China. Especially when Yao Ming entered NBA, the number of basketball fans in China showed a geometric growth. In close cooperation with the international high-end event organizations NBA and FIBA, the continuous expansion of market channels has achieved 2006-2009 consecutive three years of sales growth of 80%.

In recent years, PEAK has been improving its basketball business. In particular, it has set up a basketball Theme Store in the channel construction. With its accumulated basketball culture and complete professional product system, it has created a dream destination for basketball fans. In the field of technology and culture, the establishment of the US subsidiary will strengthen cooperation with the NBA League, NBA team and NBA players, bring the international professional basketball culture to more consumers, and the establishment of the United States research and development team will further play the multiple international forces such as capital, talent, resources, R & D, and create a qualitative leap in product design and technology.