The Trend Of Clothing Brand "Informatization" Is Obvious.

Today, huge online shopping.

This year's "2010 China online shopping consumer survey" shows that apparel online retail sales increased by 97% over the same period in 2009. The size of the apparel online retail market in 2010 is expected to increase by 80% over last year, reaching 115 billion yuan in the market scale.

Nowadays, the survival form of enterprises is facing "great turning point". "Informatization" will become the key, and the future competition of enterprises will depend more on the pformation of business mode.

The apparel industry has entered the fast track of e-commerce, and the B2C website has been competing for development.

Clothing and costumes

Fan Ke Cheng: October 2007, choose the business model of its own clothing brand online sale, release VANCL

Data released by fan Kai Cheng, 2010

Taiping bird: Taiping bird e-commerce is an e-commerce company under the traditional line of Taiping bird.

Taiping bird is the first clothing brand in China that put forward the idea of "fast fashion and virtual development". The pace of innovation and fashion is far ahead of the apparel industry.

With more than two years of development, Taiping bird clothing e-commerce monthly turnover exceeded 10 million yuan. In November 11, 2010, the magic day sales exceeded 8 million yuan mark, from scratch, realized the fashion clothing brand super B2C e-commerce platform's great leap forward.

Taiping bird's e-commerce business characteristics: relying on the strong brand effect of Taiping bird and the rich marketing management experience of the next 15 years, with the fast fashion brand competitiveness, using the network interactive operation, the ultra fast fashion change and the affordable price, the consumers are popular.

At present, there are 20 stores of Taiping bird in Ningbo and 2200 in the whole country. Its unique business model is named "Taiping bird model".

In 2010, Taiping bird sales exceeded 5 billion yuan, an increase of 34.8% over the same period last year, and achieved leaping development.

It is not a dream to believe that the goal of the Pacific bird Chase has become a banner of the Chinese fashion industry.

Mcglaughlin: Mcglaughlin, also known as "wheat net", is a famous online shopping website in Shanghai. It mainly manages Mcglaughlin's clothing, jewelry, household products, health products, pet products and so on.

It is China's first three funded enterprise that has been approved by the government to engage in mail order business.

Excellent product quality inspection, competitive price and excellent customer service make it a leader in direct marketing industry.

Mcglaughlin management features: "telephone mail order + Network + shop" multi-channel distribution mode.

Excellent product quality, competitive price and excellent customer service make it a leader in direct marketing industry.

In October 26, 2010, Mcglaughlin, head of China's B2C first ring, was listed on Nasdaq, and was enthusiastically embraced by the US capital market, issuing a price of $11.

Martha Maso: Masa Marceau is the nine brand Beijing Shang pin Technology Co., Ltd.

High end positioning, high-end quality, high-end service and civilian price is an important sign that Marceau differs from other industry brands in the industry.

Martha Marceau is committed to providing users with value for money products and creating "men's online Wardrobe".

It is precisely because of its "quality oriented, customer first" core business philosophy that Martha Maso made rapid growth in just two years and became a legend of B2C marketing success.

Martha Marceau manages the characteristic: Innovating the high-speed copy line product.

Martha Marceau won the first round of millions of dollars in Sequoia Capital in 2010.

More recently, the number of online member registrations has exceeded 1 million mark for the first time, and its turnover in 2011 is expected to reach 500 million to 700 million yuan.

Dream Bazar: Dream bazaar, founded in December 2006, serves as the direct selling service company of China's leading lingerie brand. Meng bausa has successfully developed the international advanced direct selling concept in combination with the domestic shopping mode, providing women with healthy, natural, comfortable and fashionable underwear products and services.

It is committed to building the leading brand of women's underwear in China and the world, and strives to practice the dream of "making every Chinese woman more beautiful and confident".

In 2010, dream bazaar won second rounds of investment from the Jinsha River venture capital company for 20 million US dollars, while the first investor, Chong de investment, took part in the investment.

Data show that only in March 2010, Meng bazaar's daily sales have exceeded 1 million 500 thousand, and now it is increasing by more than 200 thousand customers per month. Its overall performance has been ranked first in the women's underwear B2C industry.

Fashion Uprising: Fashion uprising is known as China's largest online clothing brand mall.

In June of 2006, it was officially opened in China. It has become the first professional shopping network specializing in the sale of clothing on the Internet. It takes the top fashion dress in Asia as the core product, innovating the integration of modern e-commerce mode and traditional retail industry.

Put forward the trend of fashion from "chasing fashion" to "fashion chasing me", following the idea of "online Ruili, clothing beauty".

The first step is one-stop shopping with modern network platform and humanized friendly service as the core service customer, becoming the largest and most professional network clothing brand in China network.

The fashion uprising hand in hand network can pmit the Asian trend to the world at the first time.

Huge market potential to attract competition, electricity supplier prosperity and development

With the rapid development of e-commerce industry, more and more clothing enterprises begin to focus their strategic vision on the online market.

Zhang Jian, general manager of Beijing love online Technology Co., Ltd., yesterday at the NetEase clothing Summit Forum, said that in the next ten years, the combination of physical stores and e-commerce will become the trend of the garment industry.

Zhang Yanping, an analyst with AI consulting, analyzed that "the development speed and growth potential of China's clothing B2C online shopping market are very large."

In fact, the trend of online sales of clothing has been very obvious.

Especially after last year's success in clothing e-commerce enterprises such as fan Kai pin, Mai Bao, Ma Marceau and so on, it greatly stimulated the brand clothing enterprises under the traditional offline sales mode, and many clothing brands had generated the impulse to lay online channels.

At the beginning of this year, Metersbonwe officially launched the state purchase mall and launched the online sales mode.

Insiders predict that "in 2011, China's e-commerce will enter the stage of comprehensive competition."