No Uniform "GB" Outdoor Sportswear Is Difficult To Distinguish Between Authenticity And Authenticity.
Statistics from relevant departments show that the consumption market of outdoor products has maintained a good growth level of over 30% since 2006. However, due to the lack of uniform and precise standards for the quality, function and safety performance of outdoor sportswear in China, the industry laws and regulations are seriously absent, leading to the fact that the brand of outdoor sports apparel market is mixed up, the quality is good and bad, and the problem of consumer rights protection is difficult. The quality and function of outdoor sportswear have been questioned by more and more outdoor sports enthusiasts.
Recently, the reporter visited Zhengzhou city. Outdoor sportswear Market Found in some wholesale clothing markets and street alleys scattered on the market. Outdoor sportswear Although the price is cheap, but the product fabric, function and safety performance and many other aspects of information is incomplete, or even not marked phenomenon is very common. And sold in large shopping malls and clothing stores. Brand outdoor sportswear Although the product production execution standards, fabric descriptions, safety categories and other related information signs are more comprehensive, what standards do these instructions refer to? And what are the specific contents of these standards? Such problems have now become a "passive water, a tree without roots". Therefore, the quality problem of outdoor sportswear has aroused more and more consumers' doubt and media attention.
Outdoor leisure sports Clothing is gaining popularity in the clothing market.
According to the latest statistics of the outdoor market in 2009 of 2010 November, the sales volume of China's outdoor industry has been above 30% in 2006 2009. In 2006, the sales of outdoor products in China were only 1 billion 500 million yuan, and by 2009, it reached nearly 5 billion yuan. It is expected to exceed 7 billion yuan in 2010, and is expected to exceed 10 billion yuan in 2011. From the above statistics, we can easily find that outdoor sportswear has been increasingly popular in the clothing market, and has gradually seized the market heights, and its development momentum should not be underestimated. In order to further understand the current situation of the outdoor sportswear market, recently, the reporter conducted an investigation of Zhengzhou's clothing market.
On the morning of February 18th, when reporters visited the clothing wholesale market near Zhengzhou railway station, it was discovered that the former Jin Rong commercial city, which mainly engaged in the wholesale of trousers and garments, now has many shops that are engaged in outdoor sports clothing wholesale. Red, orange, yellow, army green and so on are brightly coloured, and outdoor sportswear worn on models or hanging around the front door, sweaters, ski pants and other outdoor sports clothes adds a beautiful landscape to the monotonous wholesale market. At 10 a.m., the whole market was streaming, and the wholesalers and consumers coming to wholesalers went on stream.
"I used to do it. Jeans apparel Wholesale, from the beginning of 07 years to increase the wholesale business of outdoor sportswear, then should be the market's first to do outdoor sporting goods business, to 09 years has basically completely transformed into a professional outdoor sporting goods wholesale, currently the agent has more than 10 outdoor sports brand, is already the wholesale market the largest wholesaler. Turning to the wholesale business of the outdoor sportswear and the current business situation, Mr. Zhang, the owner of a large outdoor goods wholesale shop in the West District of Jin Rong business, told reporters that in the spring of 07, a friend who was interested in travelling called to say that they had organized a group of donkey friends to take a field outing and asked if they could help them into a group of equally qualified professionals. Outdoor sportswear 。 "At that time, I only promised to help my friends to look at them when they arrived, but I didn't expect this to happen. It made me discover another business opportunity in the clothing industry. As a matter of fact, the profit of jeans wholesale business has become very weak. I also feel deeply that my business has entered a bottleneck period, and is struggling to find a way out for further development. This unexpected help has helped me not only to help my friends, but also to help me.
According to Mr. Zhang, in recent two years, people have been right. Outdoor sport With the increasing interest in tourism activities, his clothing business is also getting better and better. Especially in 2010, not only the performance of wholesale business has reached a new level, but also the retail business has more than doubled in 2009. "Actually, customers are not only limited to outdoor sports and tourism enthusiasts, but also many white-collar white-collar workers like to wear these casual sports clothes. It may be that the price of last year's down jacket is unattainable. Like these styles, the clothing was very popular last year. The styles and warmth of these clothes are not inferior to those of down garments, but the prices are relatively cheap, so they are very popular with consumers. At last, Mr. Zhang said, "I am very optimistic about the outdoor sports clothing market in the future. The neighbors are looking forward to my business becoming more and more prosperous. They are also changing careers to start the wholesale business of outdoor clothing. If there is competition, there will be development. If we get rich together, I hope that prosperous business can prosper the whole market economy, and at the same time, further promote the healthy and orderly development of Jin Rong's commercial city.
Diverse functions and uneven prices.
" outdoor activities A large amount of exercise and sweat evaporation, which requires outdoor clothing heat dissipation and good ventilation; outdoor outing will inevitably encounter snowstorm, fog and fog weather, which requires outdoor clothing wind protection, warmth and water resistance; mountaineering and climbing outdoor sports enthusiasts hope that they can light up, so outer wear It should not only be as light as possible, but also have good tensile strength and tear resistance. The washing conditions in outdoor environment are limited, which requires higher requirements for antifouling and antibacterial and deodorizing properties of outdoor clothing. " Thus, in view of the particularity and complexity of outdoor sports, this requirement is very strict for professional outdoor sportswear from the perspective of textile technology. However, the reporter's visit found that although the outdoor sportswear sold in the market is various, there are few descriptions about the functional introduction of the product, and even some of the product identification information is not as detailed as that of the general clothing, and its clothing price is also varied.
"The price of a single layer of assault clothing is generally around 150 yuan, the price of the interlayer is relatively expensive, generally between 200 to 300 yuan, if it is wholesale, it will be relatively cheaper. These jackets have better thermal insulation and lower price. They are much more affordable than down garments. " Talking about the price and function of outdoor sportswear, Mr. Jin Rong, a businessman in business city, told reporters that he was wearing an assault suit. According to Mr. Zhang's introduction, the reporter checked several outdoor sports clothes randomly. However, when the reporter looked carefully, it was found that the logo of these outdoor sportswear was too simple. Generally, they only had simple product information, such as manufacturers, addresses, washing methods and so on, but they could not understand the information about clothing fabrics, safety performance, production execution standards and function introduction. What's more, some outdoor clothes have a detailed check of the entire dress inside and outside, except for a simple brand LOGO on the fabric. "No labels and product descriptions are good quality clothes. Most of them are export orders, clothing and tail goods. They are children's clothing. If you add a detailed label, the price will be around 1000 yuan in the mall. These are my products from the south, and I know the quality of the products best. " For reporters found the problem, Zhang explained. As for the function of clothing, Mr. Zhang said that he could not prove anything by his own introduction, only when he bought it home.
"The waterproof clothing of this price tag of 1088 yuan is 4000, and its permeability is 4000; and the waterproof clothing of this price tag 1988 is 6000, and its air permeability is 9000. The price is high, waterproof, breathability and other aspects of performance will be better. On the morning of February 19th, reporters visited the outdoor sporting goods store of a foreign brand on the four floor of Da Shang New Mart, West Taikang Road, Zhengzhou. It was found that the outdoor clothing price of the store was more expensive, and the product identification information was more detailed, but basically it was all in English. Asked about the contents of these signs and the performance of the products, the salesperson of the store said, "TEXAPORE4*4 is the waterproof and breathable index of the products, indicating that the waterproof and breathability of this garment is 4000." However, when the reporter asked what the standard was based on, what standard range was suitable for outdoor wear and other problems, the salesperson said that these were all professional and technical problems in production. She also explained that it was not clear. Only knowing that the higher the number of indicators, the better the product's sexual performance, the higher the corresponding price.
Experts call for unification of "GB"
"With the improvement of people's material living standards, more and more people are keen on outdoor sports. So in recent years, outdoor sports products are emerging in the clothing market. It can be said that this is a very good cake and has great potential for market development. However, due to the lack of uniform standards for production and testing in the outdoor sports apparel industry in China, the quality of the outdoor clothing market has always been mixed with the quality of the market, resulting in the quality problems of outdoor sportswear, and consumer complaints have occurred frequently. Turning to the current situation of the outdoor sportswear market, the Henan clothing association's relevant person in charge interviewed reporters by telephone emphatically.
In order to safeguard the legitimate rights and interests of consumers and further standardize the production and sale of clothing market, the existing problems in outdoor sports apparel market should be highly valued by the apparel industry and relevant departments. Therefore, we should make full use of market resources and introduce relevant standards for production and testing of outdoor sporting goods as soon as possible, so as to ensure that manufacturers and consumers have laws to follow.
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