China's Small And Medium-Sized Leather Enterprises Should Rise In Crisis

Chinese Leatherwear Manufacturing industry market economy In the initial stage, it was easy to survive, but it benefited from China's population. cost , exchange rate And the advantages and causes of world economic growth and so on. Now, everything has changed. The sharp rise in labor costs is the need of the market, the needs of laborers and the political needs. The exchange rate reform is the result of the pressure of the international community, as well as the need to adjust some domestic economic problems; and the difficulties and low profits of foreign trade increase the difficulty of the development of the simple imitation mode of small and medium-sized enterprises. In the past, customary imitation of models and mentality is the biggest enemy of small and medium-sized enterprises. innovate It's hard to get into the sky. It's not easy to maintain the status quo. For leather manufacturing enterprises, if they are at the bottom of the "smile curve", then they will never turn over. The owners of the enterprises are aware of this simple economic principle. Our boss has also started all kinds of changes, so that the product can not be innovated, so we start the marketing process, take the brand as the lifeblood, and simply obsessed with the strength of the brand. product actually is Marketing At the core, otherwise all marketing will be in a rootless position.

Innovation is the key to breakthroughs in enterprises. For leather small and medium-sized enterprises, how can we innovate? Path selection and breakthrough are different, but innovation must be done. The standardization of leather small and medium enterprises is an old problem. But in seeking innovation, standardized development is an eternal problem. Even if there is a rationalization of systems and processes in multinational enterprises,

China's leather small and medium-sized enterprises for the initial motive force for creating enterprises is wealth, for the initial technology mastery is brought, but not digested. A simple example, for example, leather mechanical printing tools, is a little larger in Yuhuan. However, because of the advanced equipment and capital available, the independent R & D and system of products are still at a low level because they have been paying more attention to foreign trade and processing for many years. Just like China's aircraft manufacturing industry, although we can imitate Russia's Soviet Union 27 and develop our own annihilate 11, it is not as good as the original product in terms of performance and quality. Why China has developed its own fighter 10 and 20 marks China's beginning to move towards a mature aircraft power, because China has built up its own set of R & D experience and knowledge system from imitation to innovation. The development of leather small and medium-sized enterprises must also be from pure imitation to innovation. Those who regard marketing as the only life-saving straw will only be caught in the pain of homogenization after a short period of development.

The development of leather enterprises needs to integrate resources, what is the core competitiveness, and what others do not imitate. When leather small and medium-sized enterprises themselves have something that others can't take away, they will have the DNA who grew up quickly.