PV Exhibition: The Source Of Creative Inspiration For High-End Fashion Designers

The first visual China has gone through 7 years. Fabric exhibition (PremiereVision) it has developed into a high grade nowadays. Clothing design The source of creative inspiration. In addition to showing exquisite workmanship and design sense of fabric. product Foreign high-end fabrics Manufacture Also began to be closer to China's localization needs.

"To make customized and high-end products, we have to match the major international brands. Chanel, LV, Givenchy's clothing suppliers can basically be in. PV Exhibition See, with their material, our clothes can be more distinguished. " A designer brand. Purchase The Commissioner revealed his voice at the fifteenth China Visual Exhibition (PremiereVision), which was held in Kunlun hotel not long ago. In addition to being able to feel the enthusiasm of the industry for high-end fabrics, we also see that the manufacture of exquisite fabrics and exquisite technology is gradually coming to China. market Localization needs closer.

European exhibitors: tailor the Chinese market

During the spring exhibitions, the PV Exhibition (Beijing), which is not large, is a must for many professionals. This is closely related to the rising demand for high-grade fabrics in the Chinese market. With the improvement of consumption level in recent years, a part of Chinese consumers' necessities have entered the age of "luxury". Economists have predicted that China will replace Japan as the largest consumer of luxury goods in the next 3 years.

In the face of China's huge potential market, savvy luxury merchants began the strategy of "MadeforChina for China". Chlo has released the Chinese version of the red Marcie handbag, and Hermes has tailored its brand to the Chinese market. Big luxury manufacturers are realizing that if they want to make Chinese consumers pay, they have to meet the aesthetic needs of Chinese consumers first.

At this PV exhibition, two hundred or three hundred euro one meter fabric is not uncommon. European exhibitors with high price have begun to pay attention to the localization demand of Chinese market in order to impress the hearts of Chinese merchants.

The advantage of Bucol, the fabric brand of the Hermes weaving group, lies in its skillful processing of jacquard, plain and print and rich coloring techniques. Last year, at the PV exhibition, FrankBarraud, the sales and product manager of the company, revealed the plan for developing products for the Chinese market. At the exhibition site this year, Bucol adjusted the display product series according to the characteristics of the Chinese market. It is worth mentioning that Frank showed a special peony flower pattern silk fabric to reporters. He pointed out that this fabric is specially recommended to the Chinese market, and many Chinese merchants have shown great interest in this product. In addition, the company's knitted fabric and silk are intertwined with flashing fabrics, including metal wire, linen and cotton fabric, and embroidery and jacquard fabrics are also popular.

TRCCandiani, a Italy exhibitor, is a Oxford textile production enterprise. The sales representative AngeloParatico said: "our focus is on the latest Oxford products. These fabrics are made by special washing process. In order to meet the needs of the Chinese market, we also bring fabric products made of repeated washing process. Most of them are displayed on a global scale for the first time.

Japanese fabrics: stick to quality in special times

Japanese fabric manufacturers, who have been hit by the great earthquake and tsunami, are now attracting the attention of all parties. Compared with European exhibitors in promoting the "people first" brand, these Japanese companies focus more on the product quality. {page_break}

As the only Japanese exhibitor in the PV exhibition, the negotiation atmosphere in the booth of Osaka Ding Ding company is particularly warm. Traditional machine made high density cotton, sweaters produced by special looms, and Japanese unique "paper yarn" fabrics are unique features of their products. According to company designer Kondo Fumio, "paper yarn" is an environmental protection material. This material is derived from Manila hemp and no toxic substances will be produced after discarded incineration. Its fiber quality is light, its proportion is about half of that of cotton, 1/3 of ordinary hemp, so the fabric made of this "paper yarn" fabric is light and soft, and has good moisture absorption and heat dissipation. It is also very comfortable to wear.

Since the current PV exhibition was held shortly after the earthquake in Japan, the question of product quality was most sought by buyers before the booth in Osaka. For this reason, Kondo Fumio explained in particular: "our production plant is far from Fukushima Prefecture, and it does not belong to the contaminated area. The dyeing and finishing materials used in raw material yarns, weaving, finishing and processing are not produced in Fukushima Prefecture, so the products will not be contaminated by radioactivity. At the same time, in order to maintain a very important overseas market, we will monitor the quality of products more strictly and provide timely delivery time for customers. "

It is understood that after the earthquake in Japan, some textile factories and equipment in Fukushima Prefecture were shut down, and the business activities of the Tokyo business district were also cancelled, which caused a certain degree of impact on the Japanese textile industry from upstream production to terminal consumption. "The impact of earthquakes on the Japanese economy is enormous. At present, although the production and operation of enterprises are not directly damaged by the earthquake, the demand for high-end fabrics in the Japanese market will definitely be affected for a period of time. For this reason, we will focus on expanding the offshore market, especially in the Chinese market." Kondo Fumio said.

Made in China: debut at exhibition

Although the PV exhibition, which has been through its 7 years, is an exhibition held in mainland China, the situation of "one party dominates" has never been broken. PV's strict examination system for exhibitors has made Chinese enterprises look awed. It is gratifying to note that this year's PV Exhibition on Chinese fabric enterprises began to emerge, Nanshan textile garments (Holdings) limited capital operation Filarte brand, Guangzhou City Tian Hai lace Limited company's appearance, filling the list of exhibitors in previous years, the Chinese industry's blank.

As we all know, the PV exhibition admittance to exhibitors is harsh. Since the launch of the exhibition, a number of standards, such as product creativity, business level and market capacity, have been strictly audited. In this regard, Wang Gang, the sales representative of Filarte brand, which is mainly made up of men's formal fabrics, has a deep understanding: "the PV audit process is very strict. We have applied for the PV exhibition since the end of 2008, but it was not passed until this year."

Wang Gang said that the organizers of the PV exhibition will assess the financial status, sales network, product characteristics, target groups, R & D capabilities of the application companies. "In addition to evaluating the characteristics of the products, the organizers will go to the factory to conduct field trips, and finally the jury will combine the above conditions to score for the enterprises. After the marks are reached, they will have the chance to show their strength on the stage of the PV exhibition."

After the taste of a closed door, Filarte brand has been trained for more than two years, and has finally made a strong attack on this year's PV exhibition. On the booth, the original design inspiration and Italian style and fashionable woollen fabric products have been recognized. According to Wang Gang, the production of Filarte fabric products is managed by the Italy expert team in the process and production site. The production process is carried out in accordance with the most advanced process in Italy's wool textile industry. The design of high quality and originality is an important internal cause for its involvement in the PV Exhibition.

Another Chinese exhibitor, Guangzhou Tian Hai lace Co., Ltd. brings 100% lace series made in China. The products are mainly divided into 4 themes: classic series, Chantilly lace, lace lace and lace lace. The design concept incorporated with oriental elements, especially the product characteristics customized for the Chinese market, has received the common attention of the visitors and overseas exhibitors.