The Mainland's Footwear Industry Is Facing The &Nbsp Of Transformation And Upgrading; Broad Prospects For Cross-Strait Cooperation.

The thirteenth China (Jinjiang) opened on April 19th 18 International Footwear Expo On the above, Lin Zhaojie, chairman of the Taiwan footwear industry association, told Xinhua News Agency reporters: "because of labor and raw material factors, the mainland, including Jinjiang, is facing the shoe industry. Transformation and upgrading At the juncture, only transformation and upgrading can be achieved by increasing the added value. In this respect, the footwear industry in Taiwan has rich experience, so the cooperation space between the two sides of the footwear industry is very broad.

"The exchange and cooperation between the two sides of the Taiwan Strait has been very close since 10 years ago, and there is still much room for it. Jinjiang Shoe Fair is an important platform for the exchange and cooperation between the two sides of the footwear industry. It is also an important achievement jointly created by the footwear industry across the Taiwan Strait. Obviously, Mr. Lin, who often travels across the Straits, is well prepared for reporters' containment.

Mr. Lin said that Taiwan is one of the most developed regions of the world's footwear industry, and has the world's leading edge in R & D, professional design, and machinery manufacturing level of shoe leather. Jinjiang is a famous shoe market both at home and abroad. The shoe industry has a large scale and a complete industrial chain.

"In fact, the exchange and cooperation between the two sides of the footwear industry has been very close since 10 years ago." Mr. Lin said, "Jinjiang businessmen have a keen sense of smell and are very brave. When they look at Taiwan's shoe making machinery, they will take cash to buy it."

Similarly, Taiwan's colleagues with sharp smell have seen business opportunities. In 2000, the second shoe Fair held in Jinjiang began to take part in the footwear industry in Taiwan. In 2006, the footwear industry association of Taiwan and Taiwan Machinery Industry Association became the support unit of Shoe Expo for the first time. In those days, 36 Taiwan footwear traders first appeared in the shoe fair, which produced a great response on both sides of the Taiwan Strait.

In 2007, the shoe fair first held the "cross-strait college student sports shoes design competition", becoming a platform for outstanding designers on both sides of the Taiwan Straits. So far, it has held 5 consecutive sessions.

Since the eighth shoe fair, the Taiwan pavilion has been set up independently, marking a new stage of cooperation and exchanges between the two sides of the Taiwan Strait. After that, the footwear industry in Taiwan changed from a single enterprise exhibition to a trade association exhibitor, from a single product display to the whole industry chain, such as shoe machine, shoe material and shoes products. From trade to technology, market cooperation and cooperation, the cooperation between the two sides of the footwear industry has risen to a higher level.

It is through the concentrated display of the strength of the famous shoe machine brand in Taiwan that the shoes, shoes and materials on both sides of the Taiwan Strait are formed. Product shoes The cooperation space of enterprises has been further expanded and rewarded. And the footwear industry in Jinjiang has grown stronger and stronger since its exchanges and cooperation with Taiwan. At present, there are more than 3000 footwear enterprises in Jinjiang, nearly 200 thousand employees, and the annual output value of footwear enterprises above designated size is RMB about 50000000000 yuan, and Jinjiang has become the world's largest production base for sports shoes. The annual output of sports shoes occupies 40% of the country's total, accounting for 20% of the world's total.