Chinese Innovation: Four Modes And Four Mindsets

In the past 30 years of reform and opening up, with the appreciation of RMB and the gradual increase of labor costs, the pformation from "made in China" to "created in China" is becoming more and more urgent.

China's era pformation relies heavily on innovation, but its interpretation of innovation is different.

Here is a joke: Chinese style.

Dangerous Innovation: Jungle mentality

Dangerous innovation, in other words, is a violation of the moral bottom line, or even a violation of the so-called "innovation" of legal constraints - from gangland to yellow gambling, from pirated discs to software plug-ins and malicious hijacking, from food adulteration to media blackmail and behind the scenes manipulation, from seniority fraud to intellectual property piracy, everywhere are dangerous innovations.

The recognition and admiration of the "Liangshan heroes" in the cultural complex of the Chinese people provide fertile ground for dangerous innovation. People often fail to see the danger of dangerous innovation and deceive them.

The innovators are very good at manipulating netizens' opinion and killing people by using the so-called "public opinion" knife.

The imperfection of our legal system and supervision is also an opportunity for dangerous innovators, so there are endless crises of innovation.

In August 2010, under the manipulation of black public relations and some media, Shengyuan milk powder was deeply rooted in the "hormone gate", and for a while, the public opinion was boiling, which unanimously condemned the irresponsibility of the holy yuan and the dereliction of duty of the government.

Since then, the market share of imported milk powder has increased to more than 50% in a short period of half a year.

If not after the scenes, I am afraid that even today, the holy yuan and the government will be condemned.

Dangerous innovation often brings rapid and direct benefits, which has great temptation for quick success and instant benefit.

A dairy buyer who took part in three cyanamide chloride had told reporters: "adding three cyanamide can make money; if not, it will not earn a penny."

No money, what do we eat? How much is a ton of milk sold to the common people, but we don't have so much money in our pockets... "

The implication is that as long as the distribution of industrial chains is unreasonable, they have reason to do so.

On the other hand, the danger innovators often use "forced helpless", "no other choice", "social forcing" and "robbing the rich and helping the poor" as excuse. On the one hand, these excuses give them strong psychological hints of "being famous and famous", and on the other hand, they deceive the public's judgment of right and wrong.

Without the bottom line, the risk of innovation will not be abandoned one day. China will not become a real power for a day. The values of the people will not become the universal values of the world.

In fact, pseudo innovation itself does not innovate, but simply replicate others' innovation and success mode, and apply it to areas where "pioneers" can not cover or cover up.

Assuming that the market is large enough to assume that there are enough specific needs in certain geographical and vertical fields and have never been able to satisfy the "pioneers", the pseudo replication of simple replication will have great vitality.

Here is a positive case. When Coca-Cola was in the ascendant, Pepsi Cola came out of the world - the same kind of carbonated drink, and the taste was very close. In this PepsiChallenge, most people could not tell the difference between the two flavors.

But as a market successor, as a pioneer of brand challengers, Pepsi Cola did not stay in the first step of pseudo innovation, but from marketing, brand promotion, channel mode, capital operation and business mode of continuous innovation.

After so many years of development, Pepsi's market capitalization is getting closer to Coca-Cola, and it has also broken down and listed some brand quality enterprises, including KFC Yum and Pizza Hut's Brands.

There are many similar stories in China. The brand agents who do well in China reverse takeover the regional ownership of the parent brand, or even the whole brand.

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After the acquisition, it does not stick to the original brand style, and constantly adds new connotation to the brand, so that the brand that is originally on the brink of danger is full of new vitality.

B2B business model first appeared in the United States. Perhaps today, not many people remember the pioneers of B2B, such as CommerceOne, Ariba and FreeMarkets. Broken Internet bubble is not only impetuous and unrealistic dream, but also obliterate a potential industrial potential.

The real success of the B2B model is that China's Alibaba, the leading B2B company, has made the world's first profit and listing.

Pseudo innovation is not a fake.

It is courage to dare to challenge the pioneers under the rules of the market.

Challengers often have their own unique advantages, such as having a better understanding of the needs of users in the local or vertical fields, having a stronger execution team and better promotion channels.

Today, with the increasingly fierce competition of homogenization, it is no longer a success or failure to decide the success or failure.

In other words, the success mode of Pepsi Cola can be duplicated.

Imagine if China has more successful autonomy.

Micro innovation, as the name suggests, is based on the original business model, product mode and technology based on further innovation, small step innovation.

Because of its small and often ignored, but its explosive power is also huge.

Take Japan's automobile industry as an example.

In the eyes of the Americans, early Japanese cars were synonymous with cheap and low quality.

After decades of development, the Japanese automobile industry has shown a continuous ability of minimally invasive, which has completely changed the competition pattern of the world automobile market.

I once lived in TOYOTA automobile near the largest factory in the United States (Georgetown, Kentucky), and had the opportunity to communicate with engineers of TOYOTA automobile. At that time, the most commonly used quality standard was "DefectCount", that is, the average number of small cars per vehicle, and the number of "TOYOTA" problems of TOYOTA Camry was 1/2 of the same type of cars in the United States.

TOYOTA has spared no effort to explore every problem and its causes, collect relevant data, build a huge database, and then try to optimize the process to reduce the number of problems.

Through such an innovative spirit of excellence and innovation, the quality of Japanese cars is strong and reputation is loud.

There are many discussions about micro innovation in China.

I am deeply impressed by the fact that many Internet elites visit the Internet cafes and users' homes to investigate the habits, operation process and usage of users' products, and improve the products according to these samples.

It is precisely that the details of these products have gradually met the needs of users, which has made considerable progress in a period of time.

Micro innovation is indeed insignificant, but many successful examples of commercial popular brands prove that it is a little bit of detail to deal with and the seemingly inattentive weak force, which drives the market towards a new pattern.

Wei innovation, as in the past 30 years of computer technology, Internet technology and Internet based business models, search, SNS and other new industrial changes and opportunities, is recognized by people in the traditional sense of "great initiative."

But the understanding of Wei's innovation is easy to fall into the following three misunderstandings.

One of the misunderstandings: Wei innovation is always the most successful innovation for inventors.

Looking back at history, the first invention of the graphical interface is XeroxLab (Xerox laboratory), the first to commercialize the technology is Apple Corp's Macintosh, and truly popularize this technology to the public is Microsoft's Windows windows operating system; 10 years ago, in the Overture and AltaVista search web page search time, people questioned whether Google still has opportunities; 6 years ago, in the field of MySpace, Classmate.com and Friendster booming SNS, how many people believe that the same from the student field of the Facebook can be later.

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Wei innovation is not necessarily the simple result of "the first person to eat crab".

In fact, most of the great innovations are great because generations of people are constantly innovating models, innovating channels, innovating products and user experience on the basis of inventors.

Wei's innovation is a process of intensive development. When people marvel at the outcome of the outbreak, they often neglect their long and hard development history.

When SNS benchmark Facebook has been dominating the user time, do you remember that from 2004 to 2007, Facebook has undergone several difficult pformations: from the earliest campus mode to the user dynamic (Feed), from the single dating website to the complex profile display, from simple social networking mode to many applications based on the open platform, from a single user content source to a multi source content containing FacebookOpenGraph (original FacebookConnect).

Today's success can not be achieved overnight. Insisting on solid and solid accumulation is the solid foundation for Facebook's popularity in the world.

Misunderstanding three: Wei innovation is the innovation of an enterprise or someone.

The reason why innovation is great and profound is the tremendous changes brought about by industry and industry.

Take Microsoft's Windows operating system as an example.

In early 1990s, if you have a chance to go to the computer room of American University, you will find that the number of Mac computers and X86 IBM computers is the same in number. But the open platform of Windows (WindowsAPI and API based development) is developing rapidly and subverting the X86.

Today's Facebook open platform is similar to Apple AppStore platform and Android application platform.

In China, many large enterprises including China Mobile and Tencent have begun to open up the industrial chain, so that more SMEs can release their innovative potential and grow together with the industry.

Take the QQ space and Tencent friends on behalf of the Tencent community as an example, the third party applications (such as skyscrapers, home guarding, Kung Fu Heroes, fantasy seabed, etc.) have won the success of user base and business mode, and QQ Internet has brought direct traffic and users to all kinds of websites such as Yoka, cool 6, cnBeta and Donews.

Achieving great innovation requires an open mind and a win-win mentality.

In the past, I heard my friends say that Chinese people do a business, like eating a fish, like eating from the beginning to the end, and they want to eat all the fish bones. This is an image analogy of "closed industrial chain".

Today, an open innovation is to expand the fish ponds, while the developers of fish ponds provide larger fish ponds to others while they are raising their own fish.

Microsoft is actually an example. On the Windows, there are both Office software developed by Microsoft itself and more non Microsoft R & D applications that meet different needs.

The browser with the largest market share is IE, but through IE, we see that the most successful Portal is Yahoo, the most successful search is Google, and the most successful SNS is Facebook......

Open water fish culture will create a more open and win-win industry.

China needs to take off, and the Chinese should abandon the danger and innovate. Under the premise of respecting the rule of law and the rules of the game, we should dare to forge ahead with innovation, work hard and innovate in a down-to-earth way, accumulate a great deal of money and accumulate a great deal, and achieve great innovation in an open mind.

Today we discuss "Chinese innovation" and look forward to an "innovative China" tomorrow.