Self Help Chafing Dish Shop Making Money Strategy

Nowadays, hot pot shops are becoming more and more popular.

Miss Zheng has opened a special hot pot shop in Zhongshan, and her business is booming.

A few days ago, she opened a special hotpot store in Guangzhou, covering an area of 2300 square meters.

From decoration to production, Guangzhou stores have pplanted the business model of Zhongshan store.

The hotpot restaurant is now mainly based on the promotion of buffet hotpot, with seafood, hand pellets and beef as the speck.

Promoting buffet hot pot to attract passenger flow

In the past three months since the opening of the special hotpot store, the restaurant has introduced a cheap buffet hotpot to attract tourists.

Strict control of food

Miss Zheng believes that because the high-end business is done, the control of food must be very strict. All ingredients must be carefully selected.

For example, the restaurant's special ingredients and hand meatballs are all made by the master of the restaurant kitchen. The shrimp balls are made into shrimp balls. The beef balls are chosen without beef. The noodles and dumplings are purchased from Zhongshan and the sun dried gluten balls are carried by the special hand from Macao.

Great competition needs prompt improvement

Miss Zheng's chafing dish shop is located in the Dun and the Guangzhou Road area. In March, Miss Zheng found that the operation of Guangzhou store was not so easy as it was imagined. The passenger flow was not large, and the consumption power of the crowd was not high.

Miss Zheng believes that the main problem is not produced, but that the hot pot business in Guangzhou has great competition and the promotion of this shop is lacking.

At present, the restaurant also pays great attention to the evaluation of the Internet. According to the evaluation of the online public, it finds out the restaurant's problems in time, and improves the price positioning and food collocation in accordance with the requirements of the diners.

Miss Wen, who runs Sichuan flavor hotpot restaurant in Dongfeng East Road, believes that besides the control of ingredients, chafing dish shops should also consider factors such as seasons, catering culture and decoration positioning.

Guangzhou people eat hot pot for fear of dryness and heat. Summer is the off-season of chafing dish shops, which will have an impact on the passenger flow of chafing dish shops.

Secondly, the self-service chafing dish is generally aimed at the non high-end crowd. If the decoration is too high, it will make the ordinary diners feel that the consumption is uncertain, and it is not easy to enter the consumption. Besides, the scale of the restaurant is so large that it is difficult to guarantee the high attendance rate.

It is suggested that restaurants should lower their consumption level or popularize them by sending leaflets and other forms to attract more diners.