Liang Weiping: Do Not Recognize Residents

mike liang

Online search for housing

After 6 years of civil service jobs, cafes and beauty salons were not successful, and the final result was sold to others.

Liang Weiping finally found that these are not their hobbies, nor are they good at them.

After selling the beauty salon, Liang Weiping took a dozen personal teams to help his friends run a small vertical website in the construction industry.

3 months later, Liang Weiping felt that this website could only be a small industry website, and could not change big things.

At this point, Liang Weiping found himself in love with the Internet, and the Internet was also very valuable. After 6 months, he felt he needed to devote himself to it.

This is 2006.

"What's the relationship between full screen advertising and me? What's the relationship between the full screen policy news and me?" this year, in order to find housing, Liang Weiping went to several well-known real estate websites. He used any real estate website to make him feel "silly and naive" and could not find any information or satisfactory information he needed.

"It's too bad. It can be done in another way."

On the contrary, he has gone online to browse a anonymous second-hand housing agency website called 21home.

Liang Weiping thought that the website's model represented the correct thinking in the field of online search for housing, but it didn't take long before the website died.

He wants to do something like that.

With the dissatisfaction with the traditional real estate portal and the memory of this vanished website, Anju guest was born - operating the second-hand housing business, charging the broker, and serving the users.

At first, he had no reputation. He promised that brokers would publish information on 20 houses in Anju, and he would do two sets of housing advertisements in real estate newspaper.

Brokers began to receive phone calls from website users, and more actively uploaded houses to residents. The total number of houses was rising.

Liang Weiping studied the form of Trulia website in the US and asked the brokers to supplement their pictures, and constantly improve them to make them better.

After 6 months in a residential passenger camp, Liang Weiping persuaded investors Shao Yibo to start charging, on the grounds that paid people would cherish every use of his website.

Real estate agents will try to earn money when they pay for services, so that brokers will not easily leave their homes.

Is it possible to charge a real estate broker 300~550 yuan per month?

Liang Weiping always felt that the website could collect money only if it had commercial value. This is perfectly justified.

He never agreed with the so-called logic of Internet free. He said that Tencent, Shanda, Taobao and Alibaba are not free. "You will find that there are no free websites, and those websites that are really free will eventually die."

Anju guest's second-hand housing business and real estate brokers to establish links, its online intelligent housing system will sell their housing information to the vast number of users.

Users can conduct intelligent personalized search. They can choose a variety of ways of humanization, such as map finding room, rail pportation, and so on.

Because it has been refined to every housing source, over the past 3 years, residents have quickly gathered their popularity. The average daily number of independent users has reached 400 thousand. The average daily page visits are more than 10 million, and the average monthly traffic growth is about 25%. This ensures that the annual growth rate of the residents can be increased more than 10 times a year.

So far, there are more than 150 thousand registered agents in Anju, nearly 100 thousand people in charge brokers, and more than 4 million housing units.

In Liang Weiping's view, in addition to helping brokers to improve the efficiency of selling their houses, they also help them improve their quality. "They will use the Internet, take photos and send pictures to improve the efficiency of selling houses, which is only the last hurdle.

We may also help them learn how to behave and do things strictly, which should be imperceptibly affected.

In view of the fact that many brokers do not operate computers, Liang Weiping has conducted more than 100 large-scale training programs for them.

Because of this value, the sales revenue of Anju customers exceeded 10 million yuan in 2008 and achieved breakeven in Shanghai.