The Five Trick Is &Nbsp; It Is Worthwhile To Identify Foreign Exhibitions.

How can we find a reasonable and effective channel for enterprises to enter the international market? Different countries may have different ways. According to the situation in recent years, enterprises in China use the exhibition. Marketing activities More and more recognized. When many enterprises are preparing to open up a new market, the first choice is to find out whether there is any exhibition suitable for their products in the whole market. In particular, there are some international leading or fair fairs in various industries, such as the Las Vegas consumer electronics fair and Frankfurt international home. Textile Expo , Paris clothing exhibition And so on, are hot spots that many enterprises compete for.

Although the enthusiasm of domestic enterprises to participate in foreign exhibitions is very high, because of lack of experience, they often fail to achieve good results. Some experts suggest that small and medium-sized enterprises should consider the following factors when choosing overseas exhibitions: 1. according to their products, choose the target market and the target exhibition; 2., try to select professional exhibitions suitable for the products of our enterprises; 3.. As far as possible, we should have a comprehensive understanding of the exhibition before deciding to participate in an exhibition; 4., it is best to formulate the exhibition plan 8 to 10 months before the opening of the exhibition; 5., we must choose a reliable, reputable and thoughtful organization exhibition unit.

Enterprises can get more customers through the exhibition platform, and then they can find their agents abroad or set up foreign branches to enter the international market step by step. In order to encourage small and medium-sized enterprises to go to the world in the form of exhibitions, the central government has promulgated related issues since 2001. Favoured policy To a certain extent, subsidize exhibition funds to enterprises. The subsidy policy of Hangzhou is also gradually improving. In 2004, the Hangzhou municipal government stipulates that the three cities (cities) of Hangzhou, Tonglu, Jiande and Chunan are organized to go abroad to participate in the exhibition through the Municipal Foreign Trade and Economic Cooperation Bureau or the City Council for the promotion of trade. They can enjoy municipal financial subsidies and the subsidy amount is 50% of the booth fee, and the maximum amount is not more than 15000 yuan.