Five Key Elements And Preparations For Exhibition Marketing

To become an exhibition marketing expert, the following five points are important:

The key to success or failure

It is understood that enterprises in the form of exhibitions to expand the cost of the market to save more than 40% of other traditional forms, but also greatly shorten the promotion time.

In some large trading countries in Europe and America, most enterprises get most of the trade opportunities and seek partners from the exhibition. At the same time, they are also the best places to compete in the international market.

Exhibition marketing in China has yet to receive the attention and development of entrepreneurs. It is considered a waste of time to participate in the exhibition. Even if you sign up for the exhibition, it will be too careless, even holding the idea of "going to have a look."

Then, how can the enterprises fully play the role of the exhibition?

The simplest part of exhibition planning is to draw up a detailed and feasible exhibition plan, which can combine ideas, ideas and patterns together.

No matter how it is understood, this process must be completed.

Exhibition hall, the cornerstone of exhibition marketing

At present, the domestic standard booth is 3 * 3 meters, square, three baffle, headspace.

No matter what industry, such booth and design are not enough unless you are playing.

Ordering a spacious exhibition hall is very necessary for marketing, plus the ingenious design and unique display will attract you countless customers.

The design of the exhibition hall must conform to the aesthetic requirements of the masses. It is convenient to visit, bright and simple, not too complicated, and can not be dull. Apart from some special products, do not be too different so that viewers can not stop.

The exhibition hall should serve the enterprises.

Explain that interpersonal communication is above everything else.

Admittedly, the way of on-site operation and explanation enables customers to know more about publicity than what they do.

The person in charge of the explanation and operation must be proficient, and know all the products like the product, and answer all the questions that the customers put forward. Do not have the dumb situation in the marketing process, which makes the product lose the buyer and embarrass yourself.

Before participating in the exhibition, we should strengthen the exercise, demonstrate repeatedly, and memorize all the information and data.

Picture album, giving customers a space to read.

In recent years, many enterprises have recognized the importance of picture albums in marketing and printed their own catalogues in print.

We know that enterprises can not have only one product, and each product has its own attributes and specifications. It is impossible to explain the nature of each product to customers in tense and short exhibition activities, because the amount of information people receive is limited.

Using the unique promotional function and information pmission function of printed matter, the product name, size, specification and application area are printed on paper to give customers a chance to read.

Another important feature of picture book marketing is intuitive, convenient reading, information persistence, value is absolutely higher than a thousand words, and it also provides a communication platform for those who are not good at oral marketing.

A good picture book is a marketing tool and a window for enterprises. It serves marketing.

The album used for exhibitions should be distinguished from other picture albums. Too thick is unfavorable to carry, but too thin and appears to be lacking in strength.

The whole picture album can not be simply a product introduction. According to the survey, many pactions are realized on the basis of the identification of enterprise culture, and rather than selling dry products, it is better to spread spiritual and spiritual corporate culture.

Business cards, details that can not be ignored

Business card is the most active factor in the interpersonal relationship network, and it is also the most concise booth in the marketing process.

If you want to do a good job in marketing, don't underestimate the role of a business card.

A small business card can be used to know the basic information of the company, product and contact way, and also see the position, specialty and status of the carrier.

People are selfish and hypocritical. Dealing with people is largely influenced by their subjective consciousness. Besides being friends with people of equal status, they also want to know and learn from industry experts.

So when printing business cards, you can't just print the basic information about your phone address, nor can you be flashy. Remember that you are not an artistic or a visitor. You are a marketing person, and selling products is your value.

Business cards should be concise, clean, and legible, not to use traditional characters or oracle bones.

Of course, if you are exporting products, printing your customers' native language, such as English, Korean, Arabic and other languages, will help you in marketing.

All pactions are based on mutual understanding. The exhibition is a window and a platform.

If we want to develop a larger market through exhibitions, we must have sufficient preparation and clear thinking, because success belongs to those who are prepared.