590 Thousand Rich People Live Tens Of Millions Of &Nbsp; Property And Stock Market Are The Focus Of Rich People.

China Merchants Bank and the world-renowned consulting firm Bain management consultants jointly issued the 2011 China Private Wealth Report, pointing out that the private wealth market will continue to grow in 2011, and the total scale of personal investment assets in the whole country will reach about 72 trillion yuan, an increase of 16% over the same period last year. The number of individuals with high net worth who can invest in assets of more than ten million yuan will reach about 590 thousand.

Last year, China's personal investment assets reached 62 trillion yuan, an increase of 19% over 2009.

In 2010, China's high net worth population reached a scale of about 500 thousand people, an increase of 90 thousand compared with 2009, with an annual growth rate of 22%.

Among them, the super high net worth crowd exceeds 20 thousand, and more than fifty million people can invest more than 70 thousand assets.

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In 2010, the number of high net worth persons exceeded 10 thousand people in 15 provinces and municipalities, and nearly 50% of the high net worth population still concentrated in Guangdong, Shanghai, Beijing, Zhejiang and Jiangsu.

Among them, the number of high net worth people in Guangdong was the largest, reaching 70 thousand in late 2010, and two or three in Shanghai and Beijing, about 47 thousand and 44 thousand respectively.

It is worth noting that in the past two years, the growth rate of the high net worth group with assets ranging from ten million to fifty million and over 100 million is faster than that of the fifty million to 100 million people.

The two main reasons for this phenomenon are: in the past two years, the sharp increase in the real estate market has prompted a large number of people to invest in assets from less than ten million to more than ten million yuan, becoming a high net worth person. In addition, the further improvement of the capital market has made a large number of owners realize their business value. For example, the emergence of the gem has generated about 500 billionaires.

The report points out that China's high net worth people consist of owners, professional managers, executives, professionals, professional investors and other groups of people, such as full time wives, celebrities, etc.

Their wealth objectives, asset allocation and demand for value-added services are increasingly diversified.

In addition to continuing to focus on wealth accumulation and high quality of life, wealth security, wealth inheritance and children education have also become the main concerns of high net worth people.

In terms of asset allocation, the crowd's demand for bank financial products and other categories of investment products has also increased, including private equity, trust, sunshine private placement and other emerging investment hot spots.

The survey found that high net worth people's enthusiasm for direct investment in domestic housing declined.

In early 2011, the proportion of investment real estate in asset allocation of high net worth people dropped by 4 percentage points to 14%.

More than 90% of respondents said they would no longer increase investment in the real estate market, while half of the high net worth individuals said they would gradually withdraw funds from the real estate market.

In addition, investment patterns have also changed for those who choose to invest in real estate.

They gradually switch from direct investment in residential housing to more shops, or through real estate.