Slippers Category Extension System Unveiled

Add a Satin Rose, hang a series of popular grape decorations, or pull a leather strip on the upper, and under these embellishment, a pair of slippers go out of the "indoor" and start to go.

That is, the popular hole shoes, pboundary shoes and so on.

Wang Jianguo, director of commodities, made a general summary of the current trend of slippers in Jinjiang.

This is also the scene in front of us.

On the basis of this, we have developed more product categories, such as the attempt to make manual towing.

The development of fashion and new products and even the supplement and development of cotton shoes, etc., through this exhibition will be systematically displayed, meeting with domestic and foreign customers.

Wu Ruie told reporters, usually guests to the factory order, there may be no way to see these samples displayed by the theme, so through the shoe Fair Exhibition, in addition to be able to get orders directly, their biggest intention is to make their new and old customers more aware of the factory's production and research and development capabilities, especially some changes in ideas.

Perhaps, "

It can be equal to the fashion painting, to change the "slippers can only wear in the home" limited thinking.

According to the trend of development, all kinds of cave shoes are fresh and not fade, and specially designed for the autumn and winter. They not only extend the product category to the maximum extent, but also expand the meaning of slippers themselves, and gradually guide the domestic consumers to change the concept of slippers consumption.

Sun Kai, marketing department of Baofeng Fashion International Holdings Ltd.

At the venue,

and

The booth is only one wall apart, but the two companies have different ideas. The Hualong shoe industry, which wants to work hard to sell itself, is taking the 2/3 of the exhibition hall at once to publicize its own brand brink.

As a matter of fact, the Jinjiang Department of slippers has become the trend of brand building. Hualong is just one of the beginners who try to brand operation.

According to introduction,

After its launch in 2009, it has been on the shoe Expo for three years.

Hualong footwear industry official told reporters, for a new brand, the shoe Fair's investment effect is pretty good. Some people who want to do domestic brand will turn around and look for some new brands with potential. They increase the display intensity of the brand of bron because of this consideration. After that, it will be a fashionable brand of leisure life.

Another family to do

The Yuxing footwear industry has launched a small 2011 spring summer new product conference directly at the exhibition site. They will take male dragging as the main product and locate business casual consumer groups. This may be the embryonic form of their entry into the domestic market.

And this shoe Fair is to a certain extent, this group of Jinjiang slippers brand provides a stage for display, they self-directed, and strive to show the brand attributes of personality, I believe that on this stage, Jinjiang brand slippers will usher in the spring of hundred flowers bloom.