The New Territory Of "Xi Nulong": "Nuggets": Signature Of National Fitness Campaign

Earlier, the industry's price increase voice.

From the 1 to the 3 level, the shoe industry machinery hall, the shoe product hall and the shoe material accessories museum have added a lot of fresh elements to the scene.

Compared with the past, the minds of the three categories of exhibitors are not easy at the moment.

A few months ago, international crude oil,

It is worth noting that, unlike the thinking of sucking gold that only depends on the price rise of products, China's famous sports brand, Hsin long, has developed a new way to develop "Life Movement", relying on mining the brand connotation and remodeling the brand, starting a gold digging tour in the new market space. The appearance of the 18 day attracted the attention of many exhibitors at home and abroad.

The 2 floor T7 booth of the US flag city is located here.

As the guests on the left side of the building rose near the escalator, the four most important words of "free supremacy" were displayed on the platform.

The introduction of "water is the highest", which is the new version of slogan, is a concise and accurate summary of the character and value orientation of the 85 and 90s people.

He told reporters that this group has a relatively unique philosophy of sports, concentrated in three dimensions: first, they have a new understanding of sports, from the struggling competitive environment gradually out of the pursuit of daily life can experience the joy of sports; two, in the way of movement, the pursuit of more free, casual, life; three, in sports equipment demand, not only to meet the requirements of daily wear, but also to achieve the state of movement at any time and anywhere.

Numerous previous research and practice have convinced Lin Shui pan that the market prospect of life movement is huge in the foreseeable future.

What is particularly exciting to him is that during the "12th Five-Year" period, under the pressure of the government and related industry organizations, the tide of national fitness is continuing to rise, which indicates that there is still more room for further improvement in this field.

Under this situation, Lin Shui pan confidently declared that Xi Dalong should make innovations in the category of "Life Movement" to promote the world of sportswear to become three divided into four parts (outdoor, fashion, athletics, life) and gradually establish the position of "Xi long long - the first brand of China life sports equipment".

This is not the blind self-confidence of Xi Long lung.

Reporters learned that in the field of life sports, Xi De lung is the earliest brand.

About two years ago, the senior leader of Xi De long had foreseen the guiding spirit of the Chinese government in the development of sports in the post Olympic era. He realized that the potential changes in China's sports industry had begun to close the spotlight to the field of life sports, and made a layout for the new definition of sports, the sports formula and the demand for sports equipment, and signed the Singapore pop artist BY2 as the brand spokesperson, and made deep progress in the target market of 85 and 90, and achieved remarkable results.

From another point of view, senior industry insiders generally pointed out that at present, the market space of competitive sports in China is basically close to full and gradually becomes the "blade profit" field.

In the case of a sharp slowdown in market growth, many sports brands have begun to expand outward looking for new profit growth points.

In view of the current trend of rising prices, many people say that this is likely to trigger a new round of industry reshuffle.

At that time, some price driven sports brands will be eliminated.

And Lin Shui pan, who excels in interpreting industry policies, has already started a series of exploration and layout around all kinds of advantageous marketing resources.

"Nationwide fitness" is one of the important elements.