The Rise Of Trademark Supermarkets And Brand Development

In recent years, a new concept has emerged in Wenzhou, Hangzhou, Guangzhou, Beijing and other cities. Supermarket Trademark supermarket. For example, the leading brand of the Chinese trademark supermarket - the brand supermarket, the so-called trademark supermarket, is the use of trademarks to replace the traditional goods on the trading platform for customers to choose and deal with. On the one hand, trademark and supermarket's conceptual reorganization conform to the development of the times, and on the other hand, they are also based on the development of the concept. market Demand.

Since the revision of the trademark law in 2001, the natural person has been allowed to exercise the power of trademark registration for the first time in the legal category. The additional condition is that at the same time, it is necessary to pay a certain fee and spend at least 1 to 2 years to complete the corresponding legal procedure. With the increasingly fierce competition in the commodity market, these conditions are quite different. enterprise It seems almost harsh. Many companies are more willing to spend money on it already. login was successful Ready-made trademark No matter from occupying the market to dominate or speeding up the process of branding, all have achieved twice the result with half the effort.

With demand, there is a market, and trademark trading platform "trademark supermarket" was born. Trademark is different from ordinary goods, it is an intangible asset. Displaying the trademark in the supermarket is just a form of sale. The gold content and the price performance of the trademark are both achieved through the intention of buyers and sellers, and businesses do not get any benefits through trademarks. The website of Wenzhou Trail Blazers Trademark Office Limited - Shang standard network is a new "electronic mode" trademark supermarket. The advantage of such a platform is that it has no regionality, and it can conduct trade in trademark sale and transfer throughout the country and even in the world. It is difficult for ordinary trademark supermarkets to do so.

Shang standard network CEO admitted that no matter what form the trademark trade is, the key is to ensure that the trade mark has been approved and registered, and the seller is the real trademark owner. This requires that the seller of trademark trading platform be carefully examined to ensure the safety of the transaction, so as to make the trademark trade continue to develop. It is difficult to sell tens of millions of trademarks now, and less than one hundred thousand are easier to deal with, because buyers usually have more medium and small sized businesses. Therefore, it is suggested that when trademark is transferred or sold, the trademark owner should make a reasonable price and not to ask for a price, so as not to miss the opportunity to buy and sell.

The rise of trademark supermarkets has enabled more trademark owners to sell their idle trademarks to the assignee. The transferee (i.e. the enterprise) has the right to exclusive use of trademark in a simple way, reduces the time cost and price cost, promotes the development of productivity and speeds up the process of brand development, which is very positive for promoting the healthy competition of the market brand.