Jinjiang Slippers Concentrated On The Shoe Expo &Nbsp, Which Triggered A Wave Of Brand Change.

Slipper

Elegant hall

April 21st saw this year's shoe fair, and you will never think that slippers are difficult to please. The brand slippery area with the center of Jinjiang's inner pits is a dazzling brand feast. There are leisure and fashionable cave shoes, brand bun, elegant and beautiful crystal ladies' slipper king, and a new business casual male drag brand.

In fact, the Jinjiang slippers were concentrated on this occasion, causing a surge.

Slippers category extension system unveiled

Add a silk rose, hang a string of time.

This is also the front of the scene. The Jinjiang Department slippers in this exhibition have developed more product categories on the basis of EVA, such as the attempt to make manual towing, the development of fashionable products of cave shoes, and the supplement development of cotton shoes.

Wu Ruie, a Export Trading Company shoe industry, told reporters that at ordinary times, guests would not be able to see these samples at once in a factory. So, through the exhibition of the shoes, the biggest intention of their new and old customers was to get their new and old customers to know more about the production and development ability of the factory, especially the change of some ideas.

Perhaps, "slippers can be equated with fashion paintings, and change the limited thinking of" slippers can only be worn at home. "

According to the trend of development, all kinds of cave shoes are fresh and not fade, and specially designed for the autumn and winter. They not only extend the product category to the maximum extent, but also expand the meaning of slippers themselves, and gradually guide the domestic consumers to change the concept of slippers consumption.

Sun Kai, marketing department of Baofeng Fashion International Holdings Ltd.

Create different brand attributes

At the venue, the booth of Jinjiang Hualong Footwear Co., Ltd. and Chaozhou Jin Heng Shoes Co., Ltd. are separated by only one wall, but the ideas of the two companies are quite different. The Hualong shoe industry, which wants to make efforts to sell locally, is taking the 2/3 of the exhibition hall at once and promoting its own domestic brand brink.

As a matter of fact, the Jinjiang Department of slippers has become the trend of brand building. Hualong is just one of the beginners who try to brand operation.

It is reported that after the launch of the brand in 2009, it has been on the shoe Expo for three consecutive years.

Hualong footwear industry official told reporters, for a new brand, the shoe Fair's investment effect is pretty good. Some people who want to do domestic brand will turn around and look for some new brands with potential. They increase the display intensity of the brand of bron because of this consideration. After that, it will be a fashionable brand of leisure life.

Another entertainment business, which is a commercial leisure male dragging industry, has launched a small 2011 spring and summer new product conference directly at the exhibition site. They will take male dragging as the main product and locate business and leisure consumer groups. This may be their embryonic form to enter the domestic market.

And this shoe Fair is to a certain extent, this group of Jinjiang slippers brand provides a stage for display, they self-directed, and strive to show the brand attributes of personality, I believe that on this stage, Jinjiang brand slippers will usher in the spring of hundred flowers bloom.