Dangdang Is Buying A Dream Bazaar Cut Into Clothing B2C Area.

According to sources, Dangdang is now shopping for women's fashion shopping brand dream bazaar.

In April 13th, Dangdang formally established the clothing department, focusing on the development of clothing and footwear related businesses.

This move is seen as a part of Dangdang's fast growing clothing category and gradually expanding its key business layout.

According to sources, Dangdang is now shopping for women's fashion.

As a corroboration, Dangdang recruitment website is filled with a large number of job requirements in the recruitment department of clothing department, which is almost the same as that of Meng bausa, such as senior director of women's clothing department, senior director of men's clothing merchandising department and senior director of footwear department.

According to public information, Meng bausa was founded in December 2006 and is headquartered in Guangzhou. Now it has set up a branch office in Shanghai and Beijing, with nearly 300 employees. It is positioned as a leading brand marketing service company of underwear brand. Its products include women's underwear, fashion women's wear, business men's wear and children's wear.

Analysts believe that Dangdang's traditional book business has accounted for more than half of the online retail market and has reached the ceiling quickly, while clothing products have high profit margins and high repeat purchase rates.

In fact, as early as four years ago, Dangdang had expanded its own brand clothing business, but did not make it a main business. Now, with the rapid rise of vertical clothing network providers such as van Kee pin and so on, Dangdang's access to capital in the way of buying quickly enters the field, which can be regarded as a shortcut.

Analysts say that dream Bazar has a strong brand advantage in the field of clothing segmentation. If the two sides reach a cooperation, they can take their own needs and learn from each other's strengths.