The Ten Root Causes Of Brand Marketing

Speaking of marketing planning, many people know what to do.

Selling, selling, selling your goods or services to more people who need it, is that not your idea? In fact, almost all customers' doubts about brand marketing are whether they are designing or making an image, not selling goods. Worrying about no effect is just saying to themselves, I need to sell, and I need sales.

Brand marketing and sales are not divisive. Effective brand marketing must be accompanied by value recognition and sales realization.

The reason why the combination of brand and marketing is also the reason for the industry to explore. Only making the brand is a fake brand, only marketing can not achieve marketing.

We all know that the era of hard sell and hard sell has passed. We can find a few agents and dealers to sell them. We can find a bunch of salesmen to go out to invest, and that kind of days can only be recalled.

From your own point of view, from the perspective of yourself as a consumer, you consider the process of shopping, whether you are an expert or an outsider product or service, you can not avoid the choice of brand names, and the brand age has arrived.

Premiums, profits, so that your goods or services can be sold at a better price, rather than a bargain sale.

There is no truth in marketing. Good products do not necessarily sell well. Good products are not necessarily the best products, but they should not be bad products.

Good products should be sold at a good price, but why can't you sell the price? Your biggest confusion is that not only does not have a good price, but the most important thing is that you have to continue to reduce prices, which is not a price war at all, but you are passively shrinking, until your cost can not bear, and even start counterfeiting and shoddy, cut corners and understand the helpless of enterprises.

I once said in the "brand marketing thinking of fake wine events", either fake or brand, there is no middle road, and this is not a game of two choices.

Your more reason is, your product has no name? Yes, the only way to solve this problem is brand marketing.

Competition, consumers have many choices, why are you? It must be stressed that competitive thinking is not the best thinking, but in the current market situation is an effective thinking.

But our more business thinking is only self righteous wishful thinking. Do you always emphasize that your product or service is the best in your own perspective? But you know, fierce competition makes you negligible, and too many companies that offer similar products have far better reputation than quality.

What are your differences in the era of homogenization? You can't do the best! Industry, capital, talent, technology, leading, you may imagine a bigger gap, what to do? Withdraw from the rivers or lakes, otherwise, you must brand marketing!

Team, why brain drain? Why is the lax? The brand's ability to absorb concentrated is obvious. It has an inestimable attraction for talents. It is the foundation of team cohesion.

One of the strongest voices of our complaints is that I have no one, I can't find anyone, but you can go to the talent market to see how many people can't find a job.

Enterprises will say that those people - Global Brand Network - can not, I need to find a few talented people.

So, let's say in reverse, what makes you able to come? You know in your heart that it is difficult to sell like a bow. What kind of person can do well? Further, even if there is a great master of heaven, do you have the palm of your Buddha? You see that many people gather and disperse, and you always feel a bit tragic and deplored.

From what we know, most people do not like to jump old. They are willing to develop steadily in a promising enterprise.

They need a banner, just like our party's red flag in Jinggangshan.

In the early stage, it may be focused on the founders of the business leaders, and then it must be the idea and purpose of the enterprise. That is the core value. The theory of brand seed is that the employees who are not worth the seeds are watering.

Tear away all the so-called idea of the wall, and see what is the strongest when you go to bed at night or when you wake up in the morning.

Continued,

In essence, from the nature of life and business, what is the secret of enterprise's high growth? Do you need this secret? We propose to forget professional, and get the resonance of many customers from the essence of life and business.

Do not look forward to the so-called professional master because he may have copied the template a few years ago.

He is even as ridiculous as the "mobile phone professional sticker" everywhere in the street.

Is a professional word only a skilled worker or even a copy of the imitation? The essence of life is love, love your own choice, there will be a sense of happiness.

The essence of business is exchange, and both sides love to exchange.

Exchange is to meet the material needs and spiritual needs. The existence of fierce competition tells us that to win the market, we need to meet the needs of expanding consumer demand.

Others are forms. We must grasp this essence. Essentially thinking is a kind of fundamental thinking mode. It is the way of thinking that the fragmented media must consider in the current chaotic environment.

Brand is a kind of mental possession. It is the realization of mental positioning. Brand marketing is a decision that allows consumers to make pre purchase before buying.

Change, everything is changing, but this essence is more and more profound.

Products are not interested, or can only be sold at a low price, dealers turn around, the team is lax, and sales have become Arabian Nights.

A series of problems, we must understand that the marketing environment has changed dramatically, the network has changed the way of life, the network has changed the business mode, and the rules of yesterday's business have almost become a shackle. The problem that many of our customers like to ask is your experience. The case you have ever had, best buy is very strong, but he closed the door and adjusted the strategy. Chun had been very strong, but now it almost disappeared, and the unification was very strong. But in recent years, it wasn't until the introduction of the old altar sauerkraut that it was profitable. Sanlu was very strong, but melamine was completely lost to him.

Jianlibao is very strong, the planning organization is also very strong, but still almost disappeared for the whole.

Wait, you will have many examples.

Even the big TV has disappeared, the beeper has disappeared, the photographic film has become scarce, IPAD has appeared! Do not superstitious experts and authority, do not simply believe that anyone who can give you a ticket, the times have changed.

Let the boring and boring professional and complicated schemes go to the devil. Where are the Super Girls and Xi Li Ge and the rising sun masculinity coming from? Where are the trends? Consumers are dominating the business order. Brand marketing is a kind of "consumer democracy". Under the Internet environment, it is not so much planning and fooling that I can satisfy it. What I have repeatedly stressed is changing the art of flower arranging with layers of packages. The original planning has even become a synonym for deception and fraud. Yesterday was not equivalent to today, you must cooperate with people who can see the future, at least grasp the cooperation of today's people.

As brand seed theory says, brand marketing is a process of continuous growth, just like the change of vertigo in this era.

Attention is the core element of coping with change. The initial brand building is also based on the design and management of conformity.

The Internet makes everything pparent, honesty and morality become the direction. You must find the secret of love for exchange.

Identity, we will find that everything in life seems to have a strong label, regardless of clothing, cars, housing, or other items, have become our identity label.

The thing people do in this world is to find out who they are and how to lose identity is a major problem in sociology.

Everyone has different choices and combinations of people.

This choice is the inner evidence that pcends material needs.

Maybe we will oppose the gap between the rich and the poor in society. But compared with the material gap, the inner gap is indeed more profound and difficult to change.

Although we strive to pursue universal values of equality and equality for all, we also judge people by secular values, but we can not avoid objective existence, our own social strata, circles, habits and values of our own life.

Can your products and services be separated from these existence? To create passion and charisma for the existence of more people and encourage them to realize their value? Is this not an exciting thing?

Therefore, the brand is not a matter of enterprise and product, but something about people. Love a person loves an organization, can pay for life, hate a person, can destroy at all costs, why do people have such a great strength? Including culture and religion, and even our work and life confidence, all about the mind and cognition.

What has been said in the secret book sold in the world in recent two years? What can you achieve in your heart? What is the law of attraction? Do we have the feeling of ambition? Brand marketing is the secret of mind.

How can Apple teach secrets? This is a secret that allows consumers to choose your secrets! This is the secret of acquiring wealth for high growth enterprises. We need to understand not only the essence of the industrial revolution industrial era, but also the so-called "intelligence" in the post industrial era, but more "people-oriented". Tools and efficiency, technology and globalization will not change the magic of the heart and brain of thousands of years. This is also the reason why the content industry is put forward. The influence is the process and foundation of brand building, and the original meaning management is also around this concept.

To be sure, nothing can be separated from content.

Brand needs a continuous source of content creation system that resonates with people's hearts.

It is a matter of right and wrong to choose whether to make a brand or not.

There is a good saying that hard work is important and choice is more important. The most important thing for a person to grow up is to learn how to choose. Is this not the case for an enterprise?

Compared with media delivery, activity development, terminal construction and so on, brand positioning and strategy, increasing cost or even neglecting it is only a train of thought.

How long do you have to go without brand? How many opportunities do you have if you want to take off the field next year? How many opportunities do you have if you don't respond to it? You want to face the end of the game and get out of the woods. For more entrepreneurs, money is no longer a problem. Look at the money spent on the house and car, you will have some thoughts. The question is whether you want your business to be more valuable to the society and more meaningful to the family. Brand marketing keeps business meaningful, prestige and respect to contribute to economic and social development.

Sometimes ideas and patterns are choices.

This is a brief outline of a brief introduction to the customer. Fundamentally speaking, what the brand is, what brand marketing is, why brand marketing and how to do homework is a brand worker, or a permanent career clue of the so-called content maker in the market economy era. It is hoped that now or in the future, people will have free pleasure, quality, health, happiness, safety and growth of consumer life and consumer culture.

More respect for human existence, the existence of the soul, the realization of the value of existence, rather than using material desire to make people boring.