Who Will Play The Big Card?

There have been people who pleaded for John Galliano's intoxication and wanted to change the result of being swept away by Dior, but recently heard the news that Givenchy chief designer Riccardo Tisci will take over the position of John Galliano and become the chief designer of Dior.

Although the official has not yet issued a document, many insiders suspect that this will be a foregone conclusion.

From 1997 to 2011, John Galliano stayed in Dior for 14 years, and he almost became synonymous with Dior.

This strange talent is like a legend, holding a brand with the same appeal, but it is declared in an unexpected way.

"The clothes designed by John for Dior are good but not popular. His clothes are beautiful but hard to wear."

An industry insider said, "but it's hard for us to imagine who is better suited to the brand. When we heard the name of Riccardo Tisci, the style of Givenchy came out. After he came, is Dior still the Dior we used to know?

Or, what changes will he make for Dior? "

In addition to the John in Dior14, there is a more legendary designer in the fashion circle, Chanel Carle Lagrange, who has been here since 1983, and almost no one can imagine who else can replace him.

It is said that the visionary Lord Buddha has appointed the successor designer Haider Ackermann. Perhaps these years are a long period of training and observation.

But not all brands have the opportunity to investigate successors. For example, Louis Vuitton has recently announced that British designer Kim Jones will replace Paul Helbers as its male designer.

The new designer is known for his lively and colorful fashion style and served as a Dunhill designer before.

To what extent can a person influence a brand?

In February 2009, British designer Phebe Philo, who retired for 3 years, announced her comeback as the creative director of Celine. After the return of her "fashion Princess", the result is that Celine has been quite popular in recent years. After each season, it is crazy to chase after the release. Celine is also coming up with wind. It is said that the proportion of the fashionable people wearing Celine clothes has increased greatly.

The designer's choice will affect the brand positioning.

After the departure of Jean Paul Gaultier from Hermes, the new Christophe Lemaire was also a bit worrying at first, but many people thought he was very close to Hermes when he was interviewed.

"I hate the idea of changing wardrobe every 6 months," he said.

Everyone should find their own characteristics.

I am glad that we are now returning to a common sense: high quality, time limited, concise and classic design.

Many times, we are in the mood for designers.

After Alexander McQueen committed suicide, many people poured into the shop hoping to buy his last work. No one would dare to make sure that the future brand would still look like that.

Everyone sees that since VERSACE has been shot at his door, his sister has never been able to bring up the once brilliant brand, which is the charm of the man itself.

If a brand wishes to continue their style, they must find common ground among their successors.

A circle of insiders said: "if everyone's love for a brand is derived from a fascination with a talented boss or designer, then the development of this brand is dangerous."

The best explanation is apple. If it were not for Jobs, it might not be the apple now.

But what's wrong with that?

Some people exist for brands. Some brands exist only because of people.

Perhaps not all brands or people want eternity.

When I heard the news that D&G was about to disappear, though I was also a fan, I didn't feel very uncomfortable: because as long as people are still there, the spirit will exist. No matter what way it is used, it will always be shown on some day or some other channel.