Building The "Window Of The World" Of Sichuan Shoe Industry

Since April 1st, the European Union has formally stopped levying 16.5% high anti-dumping duties on Chinese leather shoes. This news has inspired thousands of Chengdu shoe enterprises.

In April 7th, Intertek, one of the world's largest consumer products testing, testing and certification companies, held a seminar with Wuhou District to offer positive suggestions for Chengdu shoe manufacturers to export to the European and American footwear industry.

Subsequently, the international exhibition giant Bologna group (Shanghai) Co., Ltd., a senior executive, visited the Chinese women's shoes city to hold a press conference on the trend of world footwear industry in Chengdu at the end of the year.

In April 21st, the construction of Sichuan export shoe city project was officially released.

A series of pulsating signals are released from the women's shoes of China. The shoe industry in Sichuan also hopes to catch up with the commanding heights of industrial development again.

Status quo: Sichuan shoe industry is facing pformation again

In mid March, Wuhou women's shoes ushered in a mysterious customer.

ZARA, a top retailer of clothing and footwear industry, went down to Sichuan in a low-level way, and inspected ten shoe factories in Chengdu in a day to find 40 million pairs of women's shoes.

Under the condition that the East shoes are moving westward and Guangdong and other places are badly off for work, the order for women's shoes has to be found elsewhere.

"High level manufacturing capacity and future of Chengdu shoe factory

While the East shoe is moving westward, the shoe industry in Chengdu is also shifting to the whole Chuan. Now many shoe manufacturers have moved their production projects to other parts of Sichuan.

Such radial pfer also brings new challenges to the development of Sichuan shoes.

After the factory pfer, how can buyers find suitable footwear enterprises in Chengdu? How will the women's shoes after the pfer be built?

"The footwear industry in Sichuan has a good industrial foundation. In recent years, with the government's high regard, the footwear industry in Sichuan has gradually emerged from the haze of the financial crisis, and many shoe companies have successfully completed the pformation.

However, from the Russian market to the European and American markets, this process requires too much adaptation and new support. "

The head of Chinese women's shoes, Feng Guan, said.

"For European and American buyers, the R & D capability of shoe companies is very important.

In the past, the way of leading foreigners to see factories has not been able to work. How to popularize their design concepts and R & D capabilities through sample presentation has become a difficult problem facing Chengdu shoe companies.

Liu Dejian, chairman of the Chengdu Xin De Yi Shoes Co., Ltd., who has successfully completed the pformation, believes that business with the European and American businessmen should change the original "Russian business law" and actively adapt to the new requirements and new standards of the European and American markets.

How to make buyers smoothly connect with shoe manufacturers? How can we provide a platform for shoe manufacturers who have gradually pferred to the Sichuan area to display their R & D capability?

Sichuan shoe enterprises are in urgent need of such a platform. The international buyers of Sichuan are badly in need of such a platform.

In April 21st, the news conference of Sichuan export shoe city export exhibition and ordering center was held in the Chinese women's shoes city.

Chengdu's shoe manufacturers, which have been waiting for a long time, have sounded the first bugle call for official operation in Sichuan.

The "Sichuan export shoe city export exhibition and ordering center" project is located in the core business circle of the Chinese women's shoes capital, next to the Wuhou direct selling shoe city, covering an area of 30 mu, with a total construction area of about 75 thousand yuan and a total investment of nearly 300 million yuan, which will become the high-end trade marketing platform for Sichuan footwear industry.

The project was completed in May 2012 and officially opened in October 2012.

After completion, the export shoes city of Sichuan will become the "shoe capital central business district", which belongs exclusively to Sichuan export shoe factories to display orders, trade and business offices, and become the high-end headquarters base of Sichuan footwear industry. The dominant brand enterprises and potential shoe enterprises' brand gathering centers and hatching centers will become the gold ports for Sichuan footwear industry to decide the world.

The eight functions of the four platforms are the new commanding heights of the footwear industry in Sichuan.

Sichuan export shoe city is expected to provide export orders platform, foreign trade service platform, financial service platform and e-commerce platform for the majority of Sichuan shoe enterprises.

It also has export ordering function, foreign trade service function, design and research function, brand promotion function, financial settlement function, financial service function, e-commerce function and personnel training function.

The goal of Sichuan's export shoe city is excellent.

With the strategy of building a base on the mainland, building a window on the coast and building a terminal overseas, Sichuan's export shoe city aims to become the first trade platform for China's footwear industry.

For all shoe factories, build a "home" in the core business circle of Chinese women's shoes.

At present, the service platform of the shoe market in Sichuan western shoes industry operation Co., Ltd. has been running well, and the shoes are integrating the bank financing products and the financing needs of enterprises, thus effectively promoting the innovative financing platform of bank and enterprise financing business.

And with the Bank of China Construction Bank, industrial and Commercial Bank of China, Chengdu bank and other banks to provide mortgage enterprises, mortgage loans, mutual loan, order loans and other financing methods.

In 2010, the total export volume of shoe capital foreign trade service platform amounted to US $22 million.

Asian and American Nina shoes, Xin Yong Xin shoes, and Yue Yue leather and other more than 10 enterprises have been successfully financed.

Looking forward to the future: the footwear industry in Sichuan is heading for the commanding heights.

Before 2002, the women's shoes capital of China was still a shoe-making workshop which covered the urban and rural areas.

Today, it took eight years to change the pattern of China's footwear industry and become a "three state and one city" with the three famous old shoe industry bases in Guangzhou, Wenzhou and Quanzhou.

In 2002, when Wuhou District began to prepare the "women's shoes capital of China", Chengdu women's shoes developed rapidly.

Data show that Chengdu women's shoes are now sold to more than 120 countries and regions in the world, and the volume of exports has increased from US $5 million ten years ago to over 1 billion US dollars.

Now, Chengdu has built up a complete shoe industry chain including production, research and development and sales.

Today, Chengdu's women's shoes account for 10% of the country's total output, accounting for 7% of the world's output.

This is a new starting point. This time, Sichuan will spare no effort to move forward at full speed.

Sichuan export shoe city is China's first global footwear industry project. On the basis of the successful implementation of the "coastal construction window" strategy, it will officially launch the "local construction base" strategic plan to help the export shoe enterprises in Shuangliu and Chongzhou of Chengdu to "continue to have a home" in the core business circle of the Chinese women's shoes city, so as to facilitate the purchase of international buyers.

At that time, Sichuan export shoe city export exhibition and ordering center will take the concept of "integration promotion, system services, professional operation and comprehensive management" as the operation and development concept, and will strive to build high-end footwear industry service platform for Sichuan women's shoes to the world.

Today, Sichuan export shoe city is leading thousands of Sichuan shoe enterprises to stride forward step by step. Tomorrow, Sichuan export shoes city will join hands with Sichuan shoe enterprises to enter the new miracle, and will also create a new round of brilliance for the development of Sichuan footwear industry.