After The Anti Dumping, Sichuan Shoe Companies Embrace Europe.

In 2010, Sichuan shoe exports to the EU increased by 62.6%, and more than 60 Chengdu shoe companies received EU orders.

At present, the shoe industry in Chengdu has been rid of the traditional export market mode dominated by the Russian market.

The European and American markets have high requirements for the quality of women's shoes and will detect toxic substances.

Since April 1st, the EU has stopped levying 16.5% anti-dumping duty on Chinese leather shoes, which is undoubtedly good for the vast number of shoe enterprises in Chengdu.

Yesterday, a seminar on quality and safety requirements for footwear products in Europe and America was held in Rong.

Stop and reverse

It is understood that in March and April every year, the peak period for women's boots procurement in Europe and the United States is also the peak period of Chengdu's leading women's boots.

The cancellation of up to 16.5% of the anti-dumping duties further stimulated the export effect of Sichuan shoes.

Statistics from customs showed that the pair of Chuan shoes in 2010

"The labor shortage of coastal shoemaking enterprises is as high as 50%, so that orders from Europe and the United States are shifting from coast to Chengdu."

The head of the footwear import and Export Chamber of Commerce said that about more than 60 enterprises in Chengdu received EU orders this year, and the production line will also double.

Chengdu women's shoes need to be tested.

But on the other hand, the European and American shoe market also has almost harsh quality requirements.

At the seminar held yesterday, the difference analysis of footwear quality requirements between Europe and the United States and China has also become the focus of attention among many shoe companies.

"In the past, most of the Chengdu shoe enterprises were mainly exported to Russia, and their testing requirements for women's shoes were not very high, which laid the foreshadowing for grey customs clearance."

Xu Yanli, manager of the business department of Domini shoe company in Chengdu, admitted that due to the fact that Chengdu shoe companies were addicted to OEM processing and other reasons, Chengdu women's shoes entered a bottleneck in the European and American footwear industry.

"The footwear market in Europe and the United States is very demanding on the quality of women's shoes. It will not only detect whether the shoes will emit toxic substances, but also demand the production environment for the production of shoes."

At the seminar, the footwear industry experts introduced the latest technical barriers and exports of footwear products to major European and American import markets.

Optimistic about Chengdu international giant to set up testing center

"We are speeding up the construction of the headquarters of Sichuan shoes export exhibition center. We will organize Chengdu shoe enterprises to take part in overseas exhibitions and other forms of activities to expand the export market for women's shoes."

China's women's shoes are responsible for the disclosure, the government will actively help Chengdu shoe enterprises to build exports to Europe and the United States footwear market platform for local trade.

Three years ago, a team dispatched to Chengdu's international testing giant Intertek also extended its hand to Chengdu.

Huo Wen Hao, vice president of textile and footwear department of Intertek and Southern China, Hongkong, said that the production and processing capacity of Chengdu shoe enterprises has developed rapidly and has been rid of the traditional export market mode dominated by the Russian market.

"Now Chengdu shoe enterprises have begun to take orders from Italy, Spain, the United States and other countries, all of which have made our company decide to enter the Chengdu shoe market once again."

Huo Wenhao said they are very optimistic about the Chengdu footwear market, such as labor costs and other resource advantages and increasing production level.

The company plans to set up a testing center in Chengdu to help Chengdu women's shoes break the bottleneck of exports to Europe and the United States footwear market.