The Return Of European Textile Industry Has Gradually Become A Climate?

In a PROMOD brand store in Beijing, reporters found that some consumers were concerned not only about the fabric composition on the label, but also on the label of clothing origin. "I think the quality of the products made in Spain and Morocco should be better. Now the clothes of PROMOD are also very expensive, and the price of a skirt is nearly thousand yuan, so I hope it is made in Europe." One consumer said so.

The opportunity of "made in China" after declining

According to data released by Eurotex, China is the largest source of textile imports in the 27 EU countries in 2011. According to the French Fashion Association, the share of Chinese textiles in the French market increased from 10% in 2000 to 22% in 2005 and 34.1% in 2011.

But this situation changed in 2012. In the first 10 months of 2012, the share of Chinese textiles in the French market dropped to 33.9%. In the year, clothing consumption in France dropped by 2.1%, while textile imports from China decreased by 2.1%.

From the EU perspective, China's exports to major markets such as Germany, Italy and Spain fell by more than 20%. Last year, China's textile products to the EU clothing The cumulative export volume of US $47 billion 90 million decreased by 11.9%, the first decline in two figures in recent years, and the export situation was more severe than the 2008~2009 financial crisis.

China to Europe Textile and clothing The decline in trade exports is not only related to the continued weakening of the European sovereign debt crisis, but also to the rising cost of China itself.

Chen Yanyan, general manager of clothing department of Jiangsu Changshou City haute Garments Co., Ltd., said that the transaction is now done at cost price, otherwise more orders will be lost. Hangzhou Chi Shang Trading Co., Ltd. also suffers from the transfer of orders from European customers due to rising costs. Xu Jing, a sales manager of the company, said: "although some customers have accepted the moderate price increase, our advantage is losing gradually. The big situation is depressed, resulting in a decrease in the original orders, and now we are always worried about the transfer of orders."

There is no doubt that China is the largest exporter of textile and garment products in the world, and has its own unique advantages. Other regions will not be able to replace China's position in textile export in a short time. But it is undeniable that the decline of "made in China" in the European market has not only created the opportunity for Asia's other low-cost labor countries, but also made Europe see the possibility of textile industry returning.

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Europe needs employment

In recent years, the employment problem in Europe has become increasingly prominent. According to a survey published by KPMG, a business service firm, the labor market situation in the United Kingdom deteriorated significantly in November last year, and the number of full-time and temporary jobs dropped by at least 11 years in November. According to official data, the number of people applying for unemployment benefits in Britain rose to the highest level in nearly 16 years in October. Because of the pressure on the labour market due to the credit crunch and economic slowdown, the proportion of people applying for unemployment benefits has risen to 3%.

The Italy Federation of industry also released a report that the labor market in Italy deteriorated sharply at the end of 2012, and it reduced nearly 200 thousand jobs only at the end of last year's 2 months.

The German labor market also suffered a serious blow. In January, the number of jobless jumped by 398 thousand to 4 million 623 thousand. The average unemployment rate of all Germany reached 11.1%, an increase of 0.7% over the same period last year. The German government expects unemployment to increase in February.

European experts are worried about this. The rising unemployment rate has not only led to protests among European citizens, but also led to consumption restraint. London Research Institute Global
Howard Arthur, chief UK and eurozone economist at Insight, said: the increase in unemployment will further affect the already depressed consumer market. People will suppress consumption because they are afraid of losing their jobs.

Europe needs to create more job opportunities, and the return of textile industry shows them the appropriate way to alleviate unemployment.

East European countries are not short of "Dongfeng".

The cost performance in China is no longer as high as it used to be. Clothing brand It has gradually transferred its overseas production business to Hungary, Turkey and other regions. The reason why European enterprises have always put production in China, India and other Asian regions is because of the low labor force. Now, with the rise of labor costs in China, labor cost is no longer an obstacle to the development of textile industry in Eastern Europe.

According to the Ministry of Commerce's Guide to foreign investment cooperation countries (regions), the minimum monthly wage for labor in Poland in 2012 was 336 euros, which is one of the 11 countries in the European Union with a minimum wage of less than 400 euros. According to the survey of PwC company in Poland, the cost of employing employees in Poland is 50% lower than that in Western Europe and the United States. For Western companies, Poland has low labor cost but high quality. In addition, the average monthly wages of Bulgaria, Romania and other countries in 2011 were less than 400 euros, according to the current exchange rate, which is equivalent to about 3200 yuan, which is comparable to the southeast coast of China.

In addition to production costs, the convenience and controllability of transportation cost and quality control are also considered by buyers. Compared with distant Asia, Eastern European countries have more advantages, for example, it takes only one or two days from Hungary to France, while shipping from China's coastal areas to Europe needs at least one and a half months. Eastern European countries such as Poland, Hungary, Romania and Bulgaria are increasingly favored by Western European textile and garment enterprises. When "made in China" no longer has the cost advantage, when enterprises find that people equate European manufacturing and high quality drawing, and are willing to pay higher prices, whether the manufacturing industry withdraws from the European scale begins to tilt in the minds of enterprises. Some people worry that Europe does not have the technical personnel engaged in the textile industry, but what we can not forget is that after all, textile has always been a traditional industry in Europe. After all, it was once a very famous textile producing area.