Jinjiang Builds Public Inspection Platform For Zipper Industry

In the course of the interview, reporters found that while the market was difficult to operate, many enterprises began to take the initiative to adjust and focus on innovative technology products with high added value, so as to win the high-end market. For example, Fuxing's national practical patent product, wear-resistant zipper, although the price is higher, it has been recognized by many brand customers.

"The development of new products and new technologies is an inevitable trend. The combination of electronic, numerical control, information technology and traditional machinery production mode will be changed. zipper The traditional production processes and methods give advanced and technological content to products, utilize synthetic technology to develop zippers' raw materials, equipment and products, and guide and meet the continuous market demand, so as to create more competitive products. Our domestic zipper enterprises, especially the Fujian brand zippers, have an advantage in this respect and should continue to maintain them. " China Hardware Association zipper branch director Ye Kelian said.

Ye Kelian believes that China has made the positioning of a strong garment country, bringing market opportunities to the zipper industry. Next, the zipper industry should strengthen brand awareness and strengthen management and control, so as to improve the stability of traditional zipper products.

"Current China Zipper enterprise The main gap between the advanced zipper enterprises and the international advanced zipper enterprises is that the stability of product quality is not enough, and this problem exists for a long time. This is also the reason why domestic zipper enterprises have low brand influence, low added value of products and too concentrated competition level. By 2015, the situation of China's zipper industry should be changed. We should make full use of advanced scientific and technological strength and management measures to substantially improve the quality stability of the production process so as to achieve the high-end and high-end market. Wang Zhiwu, Deputy Secretary General of the China Hardware Association zipper branch, said.

Increase input in testing

On the way to develop technology products and improve product quality, Fujian zipper has introduced technical transformation of advanced zipper machinery and collectively targeted the testing equipment. The reporter learned from the Jinjiang Office of a testing equipment company in Wenzhou that the sales of zipper detection equipment in the local market increased rapidly.

In this regard, Zhou Yiyang, director of the Fujian zipper chamber of Commerce Secretariat, said that after a series of market crises, the quality of products was first mentioned by Fujian zippers. Many medium-sized enterprises began to vigorously purchase testing equipment, and the whole industry has formed a sense of strengthening product testing and improving quality stability.

Over the past two years, Xinxin zipper weaving Co., Ltd. of Jinjiang has gradually acquired testing equipment. Now, the company has more than ten sets of zipper professional testing equipment, and this number is still increasing. Similarly, Dongyang zipper and Jinwei zipper products will also strengthen product testing in recent years, and mention the top priority of important work items, and gradually add testing equipment.

Statistics from the zipper chamber of Commerce show that the vice president of the zipper production unit owns many testing equipment, and the whole industry basically achieves the "Basic test self solution" situation.

"Up to now, there are twenty enterprises with testing equipment in the whole industry. Leading enterprise Xun Xing has state-level technology center, Fuxing has provincial-level technology center, zipper detection has a wealth of technical resources. Zhou Yiyang said that the quality inspection center of China Hardware Association is responsible for the inspection of zipper in China. Because it is facing the whole hardware industry, their inspection of zipper products is far from enough and the professional is not deep enough. Therefore, many enterprises turn to improve product quality assurance by improving their self testing ability.

Will be prepared Industry detection mechanism

In addition to self testing, Xinxin zipper also provides product testing services for several brothers around. At the same time, when encountering more special testing items, the company will also seek help from leading enterprises with more complete detection equipment. It is understood that the mutual aid and sharing of testing resources in this industry is no longer a novelty in the provincial zipper chamber of Commerce.

"According to this phenomenon, we think that if we can set up an industry testing organization, integrate testing resources and serve the whole industry, we will have a positive effect on the whole industry." Cai Rongzhong, Secretary General of the zipper chamber of Commerce, and Dongyang zipper chairman.

In this regard, Yiwu's colleagues have already set up the first domestic zipper industry association product testing center. The zipper chamber of Commerce has also set up the zipper detection institution in Fujian province to be the focal point of the association.

Fujian zipper enterprises have expressed support and made some suggestions for the construction of the industry testing center. "At present, most enterprises have no problem in completing their own basic testing. Some of the more difficult special testing projects can also be solved by leading enterprises, but unfortunately, there is a lack of authoritative certification. Therefore, the industry testing center should be professional and authoritative, combined with the authoritative testing institutions both at home and abroad, so that the effect will be more obvious.

Therefore, Xu Shuhu, President of Fujian zipper trade association, said: "Fujian zipper has high hopes. Our competitors should be high-end zipper brands from abroad. Therefore, in terms of testing, we should also put forward higher requirements and docking with professional institutions. However, the establishment of testing institutions will involve a great deal of investment, and then the three parties, including chambers of Commerce, enterprises and the government, should make joint efforts. "

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Industry perspective

Zhang Dongli, director of China Hardware Association, Fujian zipper, especially Jinjiang zipper, occupies a very important position in the industry. Fujian zippers should lock competitors into the world's peers. The guild should serve well in guiding member enterprises and coordinating government departments, so that the whole industry can enhance brand awareness, improve product quality, improve technological innovation, strengthen management, and further expand domestic and foreign markets. This is a common task for the whole zipper industry to do.

Wang Zhiwu, Deputy Secretary General of the China Hardware Association zipper branch: the struggle between us and YKK company in Japan is arduous and complicated. The opponent is strong. We must give enough attention and long-term consideration.

We must rely on collective strength and wisdom to fight against such a strong multinational company like YKK. As far as the patent lawsuit is concerned, the final victory or defeat is not yet settled, but one thing is certain. That is, the strength of the industry is reflected, and everyone's wisdom is reflected. Without collective efforts, we have already lost several times on the basis of individual enterprises. If so, how many enterprises will be bankrupt and how many workers will lose their jobs. At present, there are millions of industrial workers in China's zipper industry. We have no choice but to make up our minds to fight with them and win in the patent involving the overall development interests of the industry.

　　 Fujian zipper Xu Shuhu, President of Fujian chamber of Commerce, the Fujian zipper will strive to build "zipper and world quality". This quality is all-around, not only the quality of products, but also the quality of raw materials, service quality and the quality of each job. The whole industry will guide more investment in capital research and development, enhance independent innovation capability, strengthen personnel training, build core competitiveness team, pay attention to the research and development of new products, and reach the hot demand of customers, and ultimately enhance the brand awareness of the whole Fujian zipper.

Patent dispute alert industry

During the meeting, the "brand strategy" was repeatedly mentioned. Self protection of innovative products has become one of the important tasks of landing brand strategy.

After a confrontation with YKK patent, the brand awareness of Fujian zipper is completely awakened. It took three years and five times to win the battle, but it finally lost. The failure of the patent litigation has aroused great repercussions and shocks in the industry, which has brought a lot of thought to the industry.

In the past ten years or more, Japan's YKK company has applied for over 1000 patents in China. These patents constitute a huge interest protection network, which has established a huge market territory and successfully used patent rules to monopolize the high-end market of zippers in China. When Chinese zipper enterprises begin to attack the high-end market, patent becomes a powerful weapon for YKK to protect the market share.

The dispute between patents is a contention between technology and market. If the Chinese zipper is going to enter the high-end market, the intellectual property disputes with YKK will continue to spread. So we should respond positively to the defendant's infringement. We should take the initiative to apply for more patents to protect ourselves and restrict the other side, so as to counter the idea of using patents to monopolize China to the high-end market in the world zipper.

This patent litigation alert industry should take the initiative and reasonable use of patent laws and regulations to protect independent intellectual property rights. Patent is a double-edged sword, which can be used by Japanese YKK company.