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    The Price Of Nestle Milk Powder Was Nearly 20% &Nbsp After Being Interviewed, And Was Questioned.

    2011/4/25 17:00:00 28

    Nestle Raises Milk Powder

    The average increase is nearly 20%.


    Recently, a reporter found in a supermarket in Haidian District, Beijing.

    Nestle

    Foreign milk powder as raw material

    Price

    On the rise, the price of some products was quietly raised, and some categories rose by 20 yuan, with an average increase of 20%.

    The reporter contacted the public relations department of Nestle, and was told "I don't know."

    Price increase

    As for the rumor that the Nestle Company has issued a formal written notice of price adjustment in some supermarkets in some parts of the city, the person is even more surprised.


    Mead Johnson, Abbott and other foreign milk powder related people also told the media that infant milk powder prices have not been adjusted, and there is no price adjustment plan.

    However, the industry veteran analysis, in many industries rose at the juncture, whether Nestle Company, or Ausnutria and other foreign milk powder enterprises, "if they start the price increase plan, is also secretly carried out, certainly will not send a formal written price adjustment notice to the supermarket."


    "Although the price of foreign milk powder has increased recently, the daily sales volume is not much worse than the price rise, because the Chinese prefer foreign milk powder, so long as the quality is guaranteed, the price rises ten or twenty yuan, some people do not care."

    A supermarket salesperson in Haidian District told reporters.

    Although consumers are not satisfied with the price rise of foreign milk powder, they also have no alternative. Some consumers have counted the accounts to reporters. "The children in their homes used to have an average of 2000 yuan per month for Nestle milk powder. If the average increase is 20% now, then the monthly expenditure will increase by nearly 400 yuan, which is a great burden for our wage earners."


    In this regard, dairy analysts told reporters: "I am very surprised that the collective price rise of milk powder enterprises is sooner or later, but I did not expect the price of foreign milk powder to rise so fast that the price range is so high."


    The rise in the price of the wind is being questioned.


    The price of raw materials has always been the reason why companies started to raise prices. But Wang Dingmian, a dairy expert, told reporters that "the price of milk powder by foreign milk powder enterprises on the basis of" raw material prices "is absurd, because the foreign milk powder enterprises themselves have huge profit margins.


    In Wang Dingmian's eyes, "imported milk powder with a price of 150 to 250 yuan is only about 80 yuan, so under the circumstance of big inflation, enterprises can undertake and digest the cost generated by the rising price of raw materials."


    The dairy analyst who contacted reporters also pointed out that the rising cost of raw materials can not be the reason for the increase in foreign milk powder prices, and the reason for the rising price of foreign milk powder enterprises lies in the monopoly position of foreign milk powder enterprises in China's domestic market.


    "Since 2005, after the melamine incident, with the increase of voice and pricing power of foreign milk powder in the domestic market, the frequency of raising prices has gradually increased."

    Zhou Siran, a researcher at CIC's food industry, said.


    But in the face of the rising trend of foreign milk powder, there seems to be nothing for government departments to talk about, and Zhou Wangjun, deputy director of the national development and Reform Commission price department, told the media recently that "the pressure of price rise this year is greater, and the factors are more complicated.

    We have always fully respected the independent pricing power of enterprises.

    "Interviews" enterprises are reminded that there should be no price violations, and there is no compulsion not to raise prices.


    "Foreign milk powder sales and profit margins compared with domestic milk powder, has been very large.

    Under the background of domestic inflation, repeated price rises seem to have the feeling of looting.

    Because of the market share of foreign milk powder in the domestic monopoly, the pursuit of high profits has been the goal of these enterprises. It is time to warn or take measures against foreign milk powder. "

    Wang Dingmian said.


     

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