Online Stores Have Become The Worst Hit Areas Of Counterfeit Brand Sales

Yesterday (April 25th), the provincial industrial and commercial bureau announced the ten typical cases of our province's industrial and commercial system to crack down on the infringement of intellectual property rights, the manufacture and sale of fake and shoddy commodities. It is reported that as early as the beginning of April, the commerce and Industry Department of our province has cancelled 75 business licenses in special operations, destroyed 229 counterfeiting and selling dens, and investigated and dealt with 2684 cases of various illegal cases. The value of the case is 294 million 930 thousand yuan, and 1510 cases have been closed, and the value of the case is 248 million 90 thousand yuan. The use of online shops for selling goods, organizing counterfeiting and selling fake underground industrial chains, and malicious rush to register trademarks are very prominent. The act of infringing trademark exclusive rights discovered in special operations also sounded the alarm bell for enterprises to protect trademarks.

Shop Selling and selling Serious phenomenon

In February of this year, according to the report, the Qixia industrial and commercial bureau of Nanjing, together with the public security department, seized 2 major cases of selling counterfeit leather shoes from famous brands both at home and abroad by Internet, and destroyed 11 counterfeit goods in one fell swoop. leather shoes Dens, seized Goldlion, BELLE France, Montagut, Teenmix, hush puppy, joy, camel, GEOX, Kang Li, KISSCAT, Tata, HARSON, 100 degrees and so on, 27 international and domestic well-known brands of leather shoes more than 7000 pairs, investigate and close 105 online shops, involving the total amount of 5 million yuan. The public security department arrested 30 suspects and arrested 19 prisoners. According to the introduction, the parties such as Zhao and others purchased the fake leather shoes directly, while at the same time, they opened 105 online stores on the Internet to sell. To the incident, Zhao and others in the online sales turnover has totaled more than 80 yuan.

Reporters noted that the business sector announced ten typical cases involving three online shops, the network is becoming the main channel for selling fake products. "How to regulate the selling of online stores is still difficult." Feng Xinghan, director of the Trademark Office of the Jiangyin Provincial Bureau of Commerce and industry, said that it took the case investigated by the Shanghai industrial and commercial bureau. The network of the parties was opened in Shanghai, the server was located in Jiangyin, the warehouse was in Jiangyin, and the business sector took advantage of the public security departments' technical means to intercept the key evidence in time.

It is understood that in view of the problem of online selling, the nine departments of the Ministry of Commerce, the Ministry of industry and information technology and the Ministry of public security have jointly issued a notice recently, requiring all localities to strengthen the supervision of online shopping platforms, and immediately start the rectification work of online shops suspected of selling infringing and counterfeit goods. At present, our province has established an information system for the regulation of online commodity trading, and focuses on the regulation of network trading platforms.

Counterfeiting also has the "industrial chain".

In addition to using new channels for selling and selling, the means of infringement of counterfeiters are constantly upgrading, more and more professional, and tend to be organized and rigor, and even form the "underground industry chain".

In December last year, the Jiangdu industrial and commercial bureau of Yangzhou received a report that Zhu stored a lot of table tennis and racket in the Jiangdu fairy town. On the 21 th of the month, industrial and commercial law enforcement officers seized 1767 fake ping-pong table tennis balls and 1767 racquets, worth nearly 70 thousand yuan, 934 counterfeit butterfly rackets and 2435 rubber sheets, with a value of nearly 180 thousand yuan. After investigation by the public security department, Zhu and others have organized a counterfeiting and selling chain from various provinces, including trademark printing, internal and external packaging, production, processing and marketing, since May 2008, and specialized in producing and selling famous table tennis and racket, such as "red double happiness" and "Butterfly". The total amount involved is 10 million 100 thousand yuan.

The Wuxi industrial and commercial bureau also successfully destroyed a "underground industry chain" for recovering famous liquor packaging, filling and selling counterfeit liquor, and seized more than 3 trademark infringement identities, and "Wuliangye" and "Moutai" were nearly 1000 bottles of fake wine.

Malicious rush to alarm

In June 3, 2010, the Zhenjiang vinegar Association learned from a foreign trade customer: a Korean submitted to the Korean concession hall the application for the registration of Chinese and Korean trademarks of Zhenjiang vinegar. The Korean chartered office has accepted the registration application and announced that the public announcement date is April 23, 2010, and the public deadline is June 23, 2010. Once the trademark is registered, the Zhenjiang vinegar will no longer be exported to Korea. If its territory extends again, the Zhenjiang vinegar industry will be more difficult to go out. With the help of the industry and Commerce Department, the Zhenjiang vinegar association has submitted an objection application to the South Korean chartered office through the trademark agency the day before the deadline for public notice. At the same time, SAIC actively communicated with the South Korean side, hoping that the other party would dismiss the registration application and safeguard the legitimate rights and interests of Zhenjiang vinegar based on the memorandum of understanding signed by China and South Korea in 2009. After half a year, Zhenjiang vinegar finally won the trademark transnational defense.

In the special operation, the Wuxi business and Industry Department also found that more than 60 Yixing purple sand pottery names were snatch into trademarks by others. After several in-depth investigations, they promptly stopped this large-scale malicious rush registration trademark and helped local purple sand artists to apply for 117 registered trademarks.

"These two cases of malicious registration also remind our enterprises: whether in the domestic market or in the international market, trademark is the most sharp weapon, trademark registration is the best way to protect." Feng Xinghan told reporters.

Reporters learned that trademark law amendment has been included in the legislative plan of the State Council this year, and restricting trademark malicious registration is one of the important contents of this amendment.