US Clothing Store Sells Book &Nbsp; New Revenue Generating Channel

Influenced by online bookstores, e-books and other new forms of selling books, sales of many physical bookstores have been slow or even unsustainable.

Many "non Bookstores" are also happy to set up books that complement each other's main products in the store, adding "fragrance of books" to the store, and also benefit businesses, publishers and consumers alike.

Concurrently selling books in clothing stores

In Losangeles, there are many families in the United States.

Kitson boss Fraser Ross estimated that 100 thousand copies of the book were sold last year, and two times the sales volume of the previous year.

Publishers began to sell books in non Bookstore retailers decades ago, such as placing a book on coffee tables in household goods stores.

But over the past year, more and more non Bookstore retailers have added booksellers, and have even become a main force in the sale of paper books.

Fashion designer Mark Jacob, the first store selling clothing and books in the same name brand company, opened in Manhattan, New York last autumn. The sales volume of the brand new "costumes" brand "anthropologist" has increased from 25 in 2003 to 125 this year, and all kinds of franchised stores such as home furnishings "Lowe's Companies" and "video game store" bass shop have begun to add new books.

Talking about the reasons for the development of non Bookstore channels, David Stein, chief executive of American book publisher Perseus book group, said that the sales channel of the national chain traditional bookstore has developed to the end of the year, and sales volume is difficult to grow.

"Publishers are sending piles of sample books and books to the store every day," said Jennifer Barker, who was responsible for purchasing books for Mark Jacob clothing group.

Book pulling

Books sold by non Bookstore retailers are usually carefully selected by businesses and generally do not sell at a reduced price, thus ensuring business profits.

More importantly, these books can boost sales of other commodities and help to create brand names.

Patti Price, senior vice president of sales at Lowe's Companies, said the Lao family store stacked cooking and household books at the door of the store.

These books "inspire and tell customers to buy objects that enable them to optimize furniture decoration".

Sam Phil, the second largest warehouse supermarket in the US, manages Phil's book manager, said Schell hammer. Sam has long sold only bestsellers and has increased the number of children's books and cooking books.

Companies also make use of the advantage of physical stores to hold signatures and book selling activities for writers from various supermarkets.

When the clothing brand "anthropologist" sells tie dye pattern dress, he will put some books in the store, which are decorated with tie dye patterns, or poems and some inspiring literary works, creating an atmosphere of paradise.

"We try to get customers to get excited about different ideas when they enter the door," says Allen Hoy, a shopkeeper of the anthropologist, and books can play a good role.

They will choose books that are not easy to find in ordinary bookstores.

In non Bookstore zero

The embarrassing family photo has become a popular product of the "city men's clothing store"; the cupcake design book "Hello, cupcakes" has surged in manual stores; a chain restaurant sold 42 thousand crazy riddles in January this year, and the most popular books in the store are the official satirical dictionary.

Popular book is promoted platform

Non Bookstore retailers offer a platform for selling books for unpopular books.

Some publishers say that some of the less popular books are not very suitable for sale through electronic media.

Because they are hard to get the homepage of Amazon and other shopping websites, so they are easy to forget. They often have to sell at a lower price, but selling in physical stores may attract customers' attention.

Albums and art books publishers "Abrams" have been hit hard by the decline of the boulder chain bookstore, rather than the bookstore retailers have made up for a lot of losses.

In 2010, the sales volume of the Perseus book group in the non Bookstore retail business for the first time exceeded that in the boulder bookstore.

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In addition, publishers offer books for non Bookstore retailers, which are more complex and more energy consuming. But even if these books are not sold, they are digested by the retailers themselves, while the traditional bookstores can return the unsold books to the publishers and ask for a refund, which is a "once and for all" deal for publishers.