Bancassurance Is Also A Way To Manage Finances, Understand Product Attributes, And Buy Regret.

Bancassurance products, it also belongs to Investment and Financing However, its issuing body, guarantee capability, investment amount and investment period are quite different from those of bank financial products.

　 The insurance company is responsible for production.

Banks are responsible for sales.

"Hello, I want to ask if the insurance I bought at the bank is cheating." They told me that this is also a financial product, and that the benefits are guaranteed. " Last week, this newspaper received more than one phone call from similar readers. They said they didn't know much about bancassurance products and did not know why banks should sell such products.

First of all, we have to explain to you. Bancassurance products It is not deceptive, and banks selling such products are also normal sales practices. In order not to let everyone buy the products of silver guarantee, we will explain in detail to you what is the product of bank insurance, and the difference between it and bank financial products.

Insurance products that are generally sold by insurance companies and are sold by banks, insurance agents and other channels are collectively referred to as bancassurance products. They also belong to one kind of investment and financial management, but their issuing institutions, support capabilities, investment amount, investment period and so on are quite different from those of banks.

For example, bancassurance products are operated by insurance companies, and financial products are operated by banks. The period of bank insurance products is longer, less than three years, and more than a few decades. The time limit for bank financial products is relatively short, and a few days are more than one year, and the starting point of bank financial products is relatively high, generally fifty thousand yuan, and the starting point of bank insurance products is low, and thousands or ten thousand or twenty thousand yuan can be purchased.

In addition, the bank's insurance products are generally divided into fixed income plus dividend receipts, all of which refer to dividend management products, mostly silver and silver products. Once you buy the bancassurance product, you will find that the terms and the official seal are all the insurance companies, not the banks. {page_break}
 

　 Bancassurance products have advantages and disadvantages. What do you value?

Some readers reflected that they had bought a bancassurance product in the bank. They did not know it was insurance, but later they knew it. They wanted to refund the insurance, but the people who listened to the bank said they could not refund the money in full, and the loss of interest was very large.

In this regard, an insurance practitioner in the province remarked: "before many insurance agents did not explain the real situation to customers when they were doing sales, they exaggerated the products and led to distrust of the industry.

"As a bank insurance product, even more so, when making recommendations to customers, sales personnel did not directly say that this is insurance, and the use of financial products and other words to replace, a little bit of a sense of confusing. In fact, if you really can put the characteristics and advantages of products to the big family to speak out, not necessarily no one to buy." This person thinks.

Subsequently, this person, for example, said that the bank's financial products have the same savings function as deposits, which can provide a fixed income and belong to a venture free investment product. At the same time, bancassurance products mainly invest in fixed income products such as bank deposits and bonds. The yield varies with the market interest rate, and can be paid regularly according to the operation of the products. Especially in the current interest rate raising environment, it can reflect its investment and financial functions.

But bancassurance products also have disadvantages. For example, the time limit for payment is longer than that of bancassurance products, and the occupation of funds is still insurance. The emphasis is on providing insurance for everyone. The income is mainly stable, and is not higher than that of financial products. At the same time, dividends are also very uncertain. Understand these, and when someone recommends financial products, you must have a long mind. {page_break}
 

　 Bancassurance expects standardization and high quality

In November 2010, the CIRC issued the notice on further strengthening commercial banks' compliance sales and risk management of agency insurance business, halting the sale of bancassurance, and limiting each bank's insurance sales outlets to agents of not more than 3 insurance companies.

This is undoubtedly a bolt from the blue for many small and medium-sized insurance companies that rely on banking channels. No professional salesperson, no professional salesperson, just rely on banks, sales situation is certainly not as good as before. But in the interview, some insurance companies indicated that business restrictions were not serious, and sales of bancassurance products were not as stable as before, but they were also stable.

In this regard, the head of the insurance company's bancassurance channel said that since the introduction of the bancassurance code, the positive impact is gradually emerging.

First, the cooperation between banks and insurance companies is more standardized. Insurance companies and banks began to clean up and standardize cooperation agreements, and become more cautious in choosing partners. Management ability The importance of service capability is improved.

Two, the two sides pay more attention to sales quality management, and pay more attention to improving the sales team's compliance consciousness.

Three, bancassurance began to actively explore new sales mode and team management mode, and the transformation of bancassurance has accelerated. Some insurance companies and banks have begun to study the transformation of Bancassurance management mode.

"After the bank is responsible for the sale, it has put forward higher requirements for the training ability of the insurance companies. We have begun to set up a special banking and insurance training department in the branch to ensure that the products can be sold with high quality." The person introduced.