Bbg Children'S Shoes To Join The Classroom -- Zhang Rui Talks About Children'S Shoes And Children'S Wear Sale
Sale is a boost to all retail businesses.
brand
Popularity is a necessary way to reduce inventory.
Skilled companies or businesses who use this skill will not only sell at shopping centers, such as shopping malls, specialty stores, etc., but also make special sale in offices, communities and other offices or living places.
With my previous experience in Nike kids and BBG children's shoes, I would like to share with you the experience of sale.
Children's shoes
Children's wear
Management
It helps.
BBG children's shoes office building negative photo sale photos
First, the form of sale:
1, anti season sale: it refers to selling winter children's wear or children's shoes in summer, or selling summer in winter. Through the thickness of clothing and children's shoes, a huge difference will give consumers a visual impact. For example, in hot summer, selling down clothes and making people feel more hot; selling cold sleeves, skirts and other summer clothing in cold winter, makes people feel colder.
2, over season sale: specifically refers to the sales in the last quarter of the season, such as summer sales in spring and autumn in summer. Seasonal sale sometimes happens in the two seasons alternatively, especially when some customers are not in the market or just on the season, they can significantly reduce the inventory function, and can well return the funds. If they do not sell, summer and winter money will be backlog for one year.
3, mixed sale: the combination of the above two forms.
BBG children's shoes office building negative photo sale photos
Two, sale time
1, two seasons alternate: spring and summer, summer and autumn and so on;
2, major festivals: Children's wear and children's shoes are not only important festivals such as "61", "New Year's Day" and "Spring Festival", but also other holidays.
3, store or store's own celebration.
4, other businesses according to promotional activities designated "promotion" time: such as joint promotions, or to welcome the Olympic Games and other promotions, and so on and so on.
BBG children's shoes office building negative photo sale photos
Three, sale place
1, stores (cabinets): Children's wear, children's shoes business premises is the preferred place of sale, usually the flower car is the main, the large number of flower cars should be placed more, small to put a few flower cars.
2, shopping malls sale places: large shopping malls have special sales places, usually in the first floor or staircase and other places where people are more frequent. The old customers usually know and shop in advance to apply for sale time and floats, talk about special sale fees and deduction points, new customers do not understand, hope that new customers can see this article and act as soon as possible.
3, office buildings: as we all know, most of the women who buy shoes and shoes for children are women. The characteristics of women are shopping around the mall, seeing the right things to buy, but the office workers in office buildings can rarely satisfy the desire to buy because of their work reasons.
4, the district: special sale of goods, low prices, choose to sell in the District, often will cause onlookers, sales will not be low; more than office buildings is the advantage of grandma and grandparents will become the main purchasing force.
5, mobile car: people who like to watch know that because of the demolition of the city, some areas that can be used for business operation are often pferred to the residential area or the market. As a result, we often see a popular sales booth now, that is, there are some merchandise on the top of the car cover of a high class car, and the car owners are standing next to it. Of course, more or more cars are hung with banners, which are written on the size of the "big sale" brand, and someone is holding a tweeter.
6, staff purchase: don't forget that employees are also consumers. Most employees do not want to buy the goods at a positive price or higher discount, so the company will carry out employee buying in open areas such as canteens or exhibition halls. This activity is often suitable for some larger companies. I remember that in a Nike kids sales event held in 07 years, the sales performance of a good child company was 170 thousand, and it was sold to employees of the company! {page_break}
Four, sales performance and consumption characteristics
1, the sale has just mentioned that the sale of goods is the result of the sale of goods, and the sales volume will rise. Most consumers will also increase the purchase price because of the low price. When we sell the BBG children's shoes on the floor of the office floor, the best sales performance is a break of 5000 yuan at noon sales, and the staff on duty only have lunch after 2 o'clock. That is, in the cold winter, people can feel the fanaticism when they look at the photos. Actually, the purchaser is the employee in the business center.
2, we usually hold a special sale every few months, some customers like to buy special products, as long as we have a special sale, they will come, and during the sale, come every day.
That is to say, the number of BBG repeat customers is more. These lovely consumers often buy their children, buy them for their relatives and friends, or even send them to their colleagues, but the quality is not bad.
3, the sale performance of large shopping malls is amazing. If the sale is done in a large shopping mall, if the time is chosen properly, the location is good, the sales performance is very amazing. At that time, buyers often feel as if they are crazy. One after another, they can not get enough goods. The more they sell, the more people they buy. Why? Chinese people like to join in the fun!
Businesses that sell are often able to get more profits than normal sales in the event of sale. What's more, simply do brand discount stores, because they understand that brand children's shoes and children's clothing are all popular. Some goods may be temporarily sold out because of the high price.
Now is Nike's factory shop or discount shop popular? Is this the truth? In fact, the difference between the processing cost of Nike's children's shoes and the processing cost of BBG children's shoes is not too great. The difference is the brand effect. The brand effect has created a huge difference in the price. The good face Chinese people love the brand goods, of course, but the brand discount stores satisfy the vanity of the Chinese people, and at the same time, the money they pay is wrong. Why not?
As an operator of children's shoes and children's clothing, we should learn how to improve the management ability and profitability through special sale.
1, buy a lot of special goods with manufacturers.
2, take out your broken codes and sell them as soon as possible.
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