Dealer Elimination Mechanism

Channel elimination is the channel. Management The most important link is also the needs of the market economy, and how to find and cultivate more valuable channels for the various regions. market The operation mechanism is absolute. For the selection and elimination of the one or two level distribution points, we need to follow some rules and pay attention to some strategies to avoid overcorrection and the lack of market mechanism.

　　 Distribution Agent comprehensive performance appraisal

First, the regional sales volume is reviewed, compared with the planned performance, and the relevant regional comprehensive review, according to the stage of the distribution, agent point to make a review, not only from the performance, but also from the ability and attitude of the comprehensive evaluation, set the score of evaluation.

By comparing the monthly, quarterly, year-end evaluation data, the comprehensive performance of distribution and agent points is assessed, and the relevant comprehensive review opinions are folded.

Evaluation of the development potential of agent points

2; for channel assessment, we should not simply look at performance, but also evaluate input and output of resources. We should fully measure the potential data of output, and evaluate the future, a short, medium and long term output benefit index is constant.

For the development and potential of distribution and agency, we need to weigh in many ways. We must have a constant relationship with all levels of the first tier, and we should also focus on the intensity of input, see the close cooperation with manufacturers, resolve and confidence.

For the two tier distributors and agents, it is necessary to determine the terminal communication ability of the personnel, and to confirm and evaluate the performance through the near and mid-term quantities.

Channel elimination strategy

The elimination of channels needs to set up new distribution and agent points. We must be cautious and cautious. In order to avoid negative enlargement, we should do well in communication work in the early stage. We should fully listen to opinions and suggestions, explain why the manufacturers have chosen again, and get the corresponding understanding and approval, laying the foundation for the next cooperation. Never make a hammer deal and turn back. The market is always for the purpose of sharing interests and resources.

The elimination of distribution and proxy points in local areas can replace qualified two tier distributors and agents. It must be a comprehensive strength and can apply for indicators. It is necessary to assess the good reasons and necessity of upgrading.

For the choice of market channels, we must keep pace with the times, take the needs of the market and brand as the yardstick, and do not take personal feelings as the guidance. We should rationally handle and scientifically deal with the problem of channel selection and elimination.