Dealers Win In Team Culture

Excellent team Culture It is the nuclear power for the continuous growth of enterprises. Not long ago, I was giving it to a family. Distributor When the downstream customers of the company lecture, they have a deep appreciation of the excellent team culture. enterprise The great impetus of rapid growth.

According to the arrangement of the clients, before their lecture, they were their own team show: more than 30 people, both men and women, dressed in a uniform suit and tie with a colored tie, shouted at the leader of the team, and walked to the middle of the lecturing stage.

They first performed a "heart of gratitude" in a dumb language. This song is the opening ceremony of every activity of the dealer company. This song is sung by everyone who does not need to read the lyrics, so that everyone can understand a reason: only with a grateful heart, grateful society, grateful nation, grateful enterprise, grateful customers, grateful colleagues, grateful relatives and friends, only a heart of gratitude can be installed to the enterprise, so that everyone can deal with people and things with heart, so that gratitude can become the core team culture of the enterprise.

Next, this group of men and women, old and small teams, led by the leader, recited their slogans in a neat and loud voice, and sang the songs of the enterprises adapted from the songs of Greater China. Their seriousness, devotion and passion made them more infected with over 200 customers, and they gave them the most enthusiastic and lasting applause.

Then, the author's curriculum, in the course of teaching, the dealer's team is distributed around the venue, talking about the highlights, they actively and enthusiastically take the lead in applause, so that the atmosphere of the scene climax again, the curriculum has achieved satisfactory results. It also reflects their team culture: can they appreciate others, and appreciate a team that appreciates others?

This teaching, I feel a lot, this dealer is the largest dealer company, the reason why it can have today's market height and pattern, I believe that in addition to its strength, team, management and support and cooperation between upstream and downstream partners, perhaps it is related to its excellent team culture. In fact, the deepest level of market competition should be cultural competition. Dealers can only invincible the team culture of the enterprise, and this team can truly invincible, and burst out a huge nuclear agglomeration effect, reflecting strong combat effectiveness.

So how can dealers build excellent team culture? The author suggests starting from three aspects:

First, inject the soul into the team. A team without soul is lax and long. Why did ancient Huizhou merchants become a famous Chinese business association, because they strictly abide by "Si Shang", do not see profits as their interests, and take honesty as their advantage; Si ye, not expensive and expensive, but sworn, not priced at the price, but at the same price; Si sell, do not win by winning the battle, win by faith; sworn goods, not odd goods, and goods for needs; Si Cai, not making money for money, but all for wealth. This is the spiritual core of Hui merchants and the spiritual totem of everyone. This distributor company acts as the middle link of the next company and even the terminal customers. It regards integrity and win-win as the core, strengthens the service concept, and lets the enterprise culture enjoy it through slogans and division songs, so that it not only stays in the heart forever, but also implements the concrete action.

Second, the core of culture should be presented in many ways. Just like McDonald's corporate culture, through its trademark logo, a large "M" and a beautiful shop environment, our eyes can see, through the good service of its storefront staff, sincere smile, responsive, and provide more delivery price: giving children birthday, sending small gifts, teaching children to dance, can let us feel wholeheartedly. This is the way to create a better corporate culture if we want to better win the hearts of the people. We must see through everything: LOGO, clothing, logo and other things that can be visualized, and mind and brain perception: from the heart to the customer service, so that customers can feel and feel the same with the enterprise, and even be moved. This kind of corporate culture can be recognized and disseminated slowly, and eventually form a word of mouth effect, so that the corporate team culture guides the behavior of team members, and ultimately forms the key chain of its core competitiveness. {page_break}

Third, team culture needs to be built from top to bottom. As a dealer boss, after building a culture of enterprise philosophy, purpose and sense of value, we must take the lead in compliance with the implementation. A business team culture with a boss in the form of a wall can be imagined. How can it imagine its role? Only the boss takes the lead, the middle and higher levels practise it, the grass-roots level takes it as a daily behavior guide, and truly implements every action, especially the behavioral details, so that team culture can gradually form the subconscious behavior of everyone, so that we can gradually become a customary habit of our profession, which can affect generations of employees from generation to generation, and become a mark of the enterprise, and become a mark of the enterprise without being obliterated by time, so that we can shine the lasting charm.

Of course, the formation and accumulation of the dealer team culture also requires matching the boss's personal charisma, salary system, middle management team and so on. Only by multi pronged approach can we gradually form the cultural connotations recognized and carried out.

In short, if a dealer wants to build a centennial enterprise based on the future, he must attach importance to the construction and inheritance of team culture. Only with cultural factors, can a team have a strong soul and be able to persist and stick to it, no matter how difficult it is, so as to overcome difficulties, dare to challenge and usher in a successful and another success.