Details Of The First Visit To Dealers
First visit
Distributor
As a manufacturer's salesperson, besides language, he also has to control his body movements and actions, and have the ability to observe the movements of the other party.
Then, what action details do we need to pay attention to?
One, take a few people to go.
When I first visited a dealer,
Manufactor
The number of business people should be controlled.
It is not easy for a single person to go, it is easy for dealers to think that the manufacturer is too small in strength and there is only one business person in the regional market. If the number of people who go there is more than three or more, it is not appropriate to fight.
Generally speaking, the number of door-to-door operators is either controlled by two people or corresponds to the number of people coming out.
In addition, the workers of the factory must have division of work: someone is in charge of the talk, someone is in charge of the Deputy discussion, and we must not rush to speak with the dealer's boss.
Two. Enter the door
Now the bigger dealers.
company
Also set up the front desk.
To enter the door of a distributor company, you have to deal with the front desk first.
The front desk clerk has a job of blocking the boss, selling people who suspect, and so on.
As the saying goes, "the boss is good to see, the devil is difficult to get around", many of the business personnel are blocked by these receptionists outside the door.
The reason why they are kept out of the door is often because of the unclear words of the salesmen in the factory. They call the dealer to talk to your boss. As a result, they are identified as salesmen directly by the receptionist, and they are sent directly by the reason that the boss is not at home.
In fact, this problem is also simple, that is, briefly explain the intention to the front desk staff, ask it to confirm with the boss or directly lead into the boss office.
Here are three points:
1. when speaking with the front desk staff, be polite and plain.
For example: Hello, I have an appointment with X X, XX company, please tell me.
Don't hesitate to speak clearly, let alone talk to your boss.
2. the front desk is often the gossip center of many companies. If you dress up, behave yourself, if anything goes wrong, it will quickly become a joke, spread quickly in the company, and will spread to the boss's ears.
3. if the front desk goes to the boss, please wait for a while, pay attention to your words and manners, because some distributors have installed cameras in the front desk, and the boss can see them directly in the office.
4. if you don't have a front desk, don't find the boss's office by yourself. Instead, you must grab a company member who passes by to ask questions.
It is secondary to ask where the boss's office is. The key is to observe the mental outlook of their employees and understand their professional qualities through their language skills.
Moreover, when we enter the dealer, we first go to the washroom. First, we evacuate the memory. This helps to stabilize our mood. Two, we know about the dealer's internal management level through the sanitary condition of the bathroom.
Three. Shake hands.
When the two parties meet, the first move is to shake hands.
Don't belittle this handshake, you can also see a lot of information.
First of all, from the point of etiquette, when the dealer boss reaches out his hand, the manufacturer will then stretch out his hand and can't take the initiative to stretch out his hand first.
At this time, the business personnel should quickly observe the hands extended by the dealer's boss, and look at two points: first, if the fingers are closed or separated, two see whether the palm is opened or bent to the palm of the hand.
If the fingers are separated, the palm opens, indicating that the mood is more enjoyable, which is of interest and expectation for this meeting or your visit.
Conversely, if the fingers are folded and bent to the palm of the hand, the boss is not in a good mood or has little interest in the meeting.
Four, seats
After shaking hands, the dealer boss will invite you to sit down.
At this point, the dealer boss usually asks you to sit in a certain position.
This position is very particular, which makes you sit there with different meanings.
Generally speaking, now a small scale dealer company, the boss will have its own exclusive office, boss desk owner chair, there will be a circle of sofa.
Where you sit, you can also see the boss's attitude to the visitors. If you are sitting opposite to the boss's desk (there are usually one or two staff chairs), the boss sits on the boss's chair and is separated from you by a boss's desk. This shows that the boss is treating you with a high attitude.
If all of us are sitting on the sofa, it is another meaning. The sofa is equal, and it is also a kind of courtesy and sincerity expressed by the boss.
Here is a reminder that no matter where the boss lets you sit, you can only sit here from beginning to end and never change seats.
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Five, change business cards
Let's sit down and make a few noises. We must exchange our business cards.
As one of the basic business etiquette, business card etiquette is a required course.
When the manufacturer takes out his business card, the standard action is to take out one from his pocket. It is best not to take out a business card folder, and then extract one from a thick pile of business cards.
This will make dealer owners feel that you have prepared many business cards and intend to spread around.
The basic requirement of business card etiquette is to send hands with both hands, and then be sure to be new business cards, not to write telephone numbers or cards on business cards.
In the dealership's boss's office, it is very likely that the boss will bring out his business card, but remember that you get the name card of the dealer's boss on the spot, and whisper the name of the dealer's boss, then quickly install it.
Don't throw it directly on the table. It's taboo.
Many new business people suffered losses in this detail, and then placed them on the table after receiving the name cards of the dealer's boss.
Tea and ash may fall to the top. Business cards are once contaminated but disrespectful to each other.
There are also new business people in the conversation will not have the boss's business card to play, or use cigarette boxes or cell phones to smash business cards, and even individual business people will also leave the dealer's boss's name card on the table.
Six, clear the other party's free time today.
After sitting down, ask the dealer's next time schedule first, and estimate how much time it will take for everyone to have a chat.
At this point, the manufacturer's business personnel can adjust their conversation content according to the length of time the dealer gives.
Seven, don't make fun of each other.
Some manufacturers like to meet themselves, and joke with dealers' boss for the first time, trying to activate the atmosphere and eliminate strangeness.
In fact, this is not appropriate, because, as the first time to visit the manufacturer's business people, you simply can not know what kind of temper and personality of the dealer boss, or dealer boss at that time how the mood is.
It is very inappropriate to joke about just meeting.
If the dealer boss is in a hurry to catch a fire, you just joked just now. This is not a fire.
Therefore, when visiting the dealer for the first time, the tone and mood of the first meeting are not allowed to make jokes, and to quickly judge the boss's mood at that time, and make choices for the next communication form.
Eight. The escort of the dealer's boss.
Some dealer bosses will accompany an employee when they are receiving business personnel. Of course, the status of the escort in the company will not be normal.
From the point of view of negotiation, this escort is the third party, often lacking in success and failure.
This kind of escort will help you without making trouble.
In the field communication, the manufacturer's business personnel should maintain at least 1/3 of the words to communicate with the accompanying personnel, and keep the balance of communication with the boss and accompanying personnel. If the accompanying personnel take the initiative to pick up the phone or ask for some difficult problems, it is said that the accompanying personnel have already been very unhappy.
It is important to note that if a female escort of a dealer is a woman, do not judge by mistake, and directly place the other party in the name of the boss, unless the boss gives you an indication.
Nine, pay attention to those who do not knock directly.
Generally speaking, in the company, it is right to rush directly to the boss's office without knocking on the door, either the relatives or shareholders of the boss, the backbone or the high level.
When such people enter the door, they often find the boss directly and say something. At this point, the factory workers should take the initiative to stand up and take out a business card and wait.
In the vast majority of cases, the dealer boss sees you stand up and take out your business card and will introduce you to the person who doesn't knock in. Then you hand your business card to each other and take advantage of this opportunity to get acquainted with each other.
Ten, do not whisper.
In the face of the dealer's boss, the salesmen of the factory should not whisper.
However, such behavior is very easy to cause the dealer boss uncomfortable, and there will be some suspicion, always feel that this factory's business personnel in private discuss what shameful things, and even have the suspicion of digging holes.
Eleven, time control
The first visit to the dealer, all the time controlled within half an hour, no matter how speculative, how strong the two sides are, and half an hour later, be sure to finish.
Twelve, the last question.
Get up and leave. When the dealer boss sends you to the door, the factory operator asks another question: "I'll go ahead. What else do you want to know?"
At this time, the dealer boss often hesitated for a moment, and then asked a question out. The value of the problem is very high. It can even be said that the dealer's boss is most concerned about the problem. In the first half hour's communication, you may be very polite. They are playing Taijiquan. When the manufacturer's business personnel clearly want to leave, they will give the dealer a chance to understand the information of the enterprise, and also the last chance to ask questions, so the dealer boss will not let go, so he will give a question that he most cares about.
At this point, you have to pay special attention.
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