Guangdong's Department Stores "Two Ways" To Enter E-Commerce

Recently, Guangdong Of Department store A new revolution is brewing in the enterprise, resulting in two modes of innovation and transformation, namely, the establishment of an independent operation company and the adoption of a "linkage business" mode. online shopping Blue ocean seeks breakthroughs.

The former is represented by Guang Bai shares. It is reported that Guang Bai plans to invest more than 30 million yuan this year to set up a 100 billion online store e-commerce company independent of the entity store, which is expected to start operation at the end of April.

The latter is represented by Guangzhou friendship and Wangfujing, which is trying to get suppliers to enter e-commerce with the mode of "linkage business". The industry said that in the case of market share being constantly eroded by Taobao, Jingdong, fan, Dangdang and other Internet business giants, the traditional department store's involvement in e-commerce is an inevitable choice.

Guang Xiao Yan, deputy general manager and chief operating officer of Guang Bai shares, said that the e-commerce company established by Guang Bai will set up an independent business structure, including market research, sales, product development, logistics, financial monitoring and other links.

For the "linked business", Li Xuerong, a senior researcher at CIC, said that this mode can enable consumers to buy goods of double value, attract more consumers to become their members, and make the stores also have the function of online stores. In addition, it also helps businessmen conduct market analysis and positioning of member consumption behavior and achieve win-win situation for both buyers and sellers.