E-Commerce Promotes The Spanformation Of Fashion Marketing Mode

If it was discussed a few years ago. Electronic Commerce If it can become the trend of clothing business in the future, nowadays, with the maturity of market environment, basic equipment, user cognition and the vigorous promotion of policies, the trend of commercial electronization is becoming clearer and clearer. clothing retail market China's position is also gradually improving. The mode of commercial electronic commerce impacts the marketing thinking of traditional brands with lower operating costs, faster reaction speed and wider sales coverage. On the one hand, the enterprise makes the effect of network marketing more direct and direct through the mode of e-business, and on the other hand, based on e-commerce, the communication between brands and consumers is more direct, especially the communication with young consumer groups.

Fast growing Clothes & Accessories Fashion products have become the first category of online shopping. According to AI data, the number of online shopping users in 2009 was 108 million, and the scale of clothing online shopping market reached 30 billion 870 million yuan, up 81.5% over the same period last year. Growth is expected to stabilize in the next three years and eighty billion yuan in 2012.

It is precisely based on the integration of communication and sales by the Internet media. More and more traditional clothing enterprises are seeking the most effective means of e-commerce to realize their own spanformation of business mode. They have accelerated the "touch net" and joined the army of electronic commerce, such as YOUNGOR, Lining, Metersbonwe and so on. There is no doubt that we have stepped into the new generation of garment network, and the commerciization of electronic commerce is gradually becoming an important sales mode besides traditional clothing retailing.

When the new operation mode touches the traditional business mode, it will inevitably go through a running in period. Especially for the garment industry with its low threshold, e-commerce is a new test of surprise and challenge. With the continuous success of clothing e-commerce enterprises, people are beginning to find that clothing is the biggest beneficiary in the field of e-commerce.

According to statistics, the number of goods sold online is ranked first in clothing, shoes and hats, which has exceeded books, home department stores and recharge cards. This shows that clothing has become a new growth point of e-commerce sales. At present, no one can predict exactly how the clothing e-commerce market will grow. However, we all agree that the clothing e-commerce market has reserved enough room for more entrant, and the speed of survival is also accelerating. The clothing e-commerce enterprises will be eliminated in the market, and there are likely to be a few enterprises that grow rapidly and occupy a larger market share.

E-commerce is a comprehensive integration of information flow, capital flow, logistics and human flow. It is a complex systematic project consisting of numerous details. It needs more professional ideas and technical support. It breaks through the traditional vertical business mode through the vertical circular marketing mode of B2B, B2C, C2C, C2B and other industrial chain, and uses the most advanced Internet technology to strengthen the exchange and sharing of information between enterprises and enterprises, so as to realize the vertical circular e-commerce mode of industrial chain ecological chain with virtual reality. E-marketing, such as online magazines and community websites, has the advantage of providing precise orientation, intelligent optimization and waste reduction. Compared with traditional marketing mode, it emphasizes more on experience, communication and diversity, but it does not mean that commercial electronic marketing can bring much profit and direct profit to enterprises and brands.

In the era of electronic commerce, experience may be more important than selling, and attention and reputation may be more important than purchasing power. Technical barriers are no longer an obstacle to the traditional clothing industry's entry into e-commerce, and marketing has become a key factor in the success of clothing e-commerce. One side of the new media is the consumer, one side is the enterprise. Only by grasping the common interest points and finding ingenious communication opportunities and methods can the two sides be closely combined.

Commercial electronization is a new mode, which has changed or even subverted the original business operation process of a company to a certain extent. In the past, marketing was provided by businesses, but with the advent of the era of electronic marketing, the channels of communication in different fields were no longer clear-cut. Consumers would be free to choose and receive the pleasure of effective information. They decided to choose what they wanted to see, and could freely upload their contents to become the disseminators of brands. Marketers are also beginning to understand and apply the commercial electronic marketing mode in this "flat" world. From the perspective of brand influence and market performance, B2C e-commerce websites are currently in the turning point of blowout and mode change. Whether the future will succeed or not will depend on whether enterprises can make further breakthroughs in improving user experience, enhancing platform viscosity, strengthening infrastructure and R & D investment, strengthening strategic foresight, and solving the balance between online and offline channels. The emergence and growth of electronic commerce promoted the spanformation of fashion marketing and business thinking, and brought us enormous commercial imagination.

With the cross-border joint and cross collision between various new electronic media and traditional enterprises, from simple physical grafting to chemical reaction, new business ideas and new business operation modes will be constantly nurtured and springing up, thus forming a new trend of innovation and change.

The process of reform is silent, but the speed is amazing. Every garment industry has to make full preparations to welcome the revolution. Now clothing e-commerce is far from mature, but the commerciization of clothing business will generate many new business models. Who can build and make good use of these business models, who will probably be the biggest winners in the future?