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50 Top Brands Of Japan In 2011, The Uniqo Index 88.6

2011/4/29 11:43:00 136

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According to the "BrandJapan2011" survey conducted by Nikkei BPConsulting in December (2010),

industry

In view of the brand strength of Japanese enterprises, the Panasonic won the top spot for the first time, and the brand aggregate strength index was 102.3, an increase of 2.8 compared to 2009, and the 500 largest enterprises.

brand

The only enterprise breaking the index 100 is Nikkei BP analysis, which is the result of the brand strategy of Panasonic, National and Panasonic.

In "first-class enterprises", "pillar of Japanese economy", "places worth learning" and "want to take office".

enterprise

"And" excellent talent "and other scoring items all won the first place.

"BrandJapan2011" is the largest brand strength survey in Japan. Since its implementation in 2001, the survey has been divided into two parts: BtoB (enterprise evaluation) and BtoC (consumer evaluation). After 2010, the most surprising thing is that BtoB ranked the first in 7 consecutive years. TOYOTA slipped from the throne for the first time, and the brand power index was 96.8, which was 4.1 lower than the previous survey.

The main reason is the vehicle recall (recall) incident caused by the United States, and the decline in the index of "foresight ability" and "credit rating".

In the automotive industry, the relatively significant increase in the ranking of enterprises for Nissan, due to the electric vehicle "LEAF" R & D and market input, the "foresight capability" project index increased by 12.4, exceeding TOYOTA to get 88.4.

In addition, HONDA broke its own record in fifth place, and Japan's top 3 auto makers ranked the top 5 in 2010.

The other fourth were SONY, sixth for Nintendo, seventh for Google, and eighth for OLCOrientalLand in Disneyland, Tokyo.

From the BtoC ranking, Google ranked first in the 1000 brand (the 500 largest brand +500 consumer brand), with an index of 91.2.

The brand only came to 426 place in 2002, and began to squeeze into the top 10 brands in 2006. In 2010, it ranked the top second in 2010.

Google scored the highest score in consumer evaluation items.

In terms of "Convenient (convenience)" and "Innovative (innovation)", Google ranked first among the two.

The second place in the composite ranking is the UNIQLO that slipped from the previous list, with an index of 88.6, third of Panasonic, and an index of 85.5.

The biggest feature of the BtoC ranking is "the promotion and implementation of the brand power of the Internet, digital related enterprises and products". Besides Google, Youtube, Le Tian, Amazon and other Internet related enterprises, namely the brand respectively, get the seventh, ninth, seventeenth place.

All above the rankings of the previous survey, Apple increased from 40 to 11. In addition to the 22.9 index of the Innovative (innovation) project, the "Outstanding (Zhuo Yue)" project also increased by 9.1, while the product of the brand was increased by 9.1.

Such as iPod (50 bit), iPhone (73 bit), iPad (90 bit) and other 3 main products are also squeezed into the top 100.

Ironically, the ranking of the top 5 auto makers, TOYOTA, Nissan and HONDA, ranked the top 30 in BtoB, but not the top 30. TOYOTA was rated thirty-sixth by consumers, HONDA forty-third, and Nissan ranked the top 50.