Classification Of Online Clothing Brands: "Most" Brand Online

　　 brand List

Most spectacular: Van guest (VANCL)

Most active: Masa Marceau (MasaMaso)

Most specific: dream Basak (Moonbasa)

Most intimate: J John Binney (SHAPN)

The most practical: Oleno (OLOMO)

Lowest note: initial engraving (Crucco)

Nowadays, sales of online brands are not surprising. Its rapid development is highlighting the superiority of the new business model, and the emergence of various online brands. For the blooming online clothing brand, the reporter categorized the six brands.

　 The most spectacular VANCL

Every guest is the most powerful B2C website in recent years. The mainstream portal, forum, subway, bus stop... All kinds of advertisements will appear in front of people, and the "objects of everything", which are supplemented by spokesmen Han Han or Wang Luodan, will come into view. When objects like "virus" become popular fashion rapidly, the tide of customers is unconsciously aroused. Billions of annual sales are a bit of a sensation for traditional clothing brands.

Most active Masa Ma-so (MasaMaso)

Not long ago, Martha Marceau announced the service of the first class cabin member image design service. The service will be designed according to the latest members of the group's dress scene needs, dressing season changes, and members' own style and lifestyle, combined with the latest trend of fashion. Its special MASA image positioning tool will also be unveiled.

The most specific dream: Basak (Moonbasa)

With the improvement of the quality of life, the comfort and fashion of underwear have attracted more and more attention from women. Dream bazaar aims to make every Chinese woman more beautiful and confident, so as to create an underwear direct selling brand which is more suitable for Oriental women. There are many B2C websites, but there are not many e-commerce websites targeted at women. The dream bazaar has exceeded one hundred million yuan since its establishment. Statistics show that women are the main customers of online shopping all over the world. Expert analysis, this may be related to women themselves love shopping, and the price is relatively sensitive.

　 The most intimate J John Binney (SHAPN)

In September 2009, J John Binney entered the market in B2C mode, and formally launched the sale in March 2010. At the beginning of the line, the "unauthorized door-to-door" service was changed to the hidden rules of the industry full of 200 free postage, which aroused concern. Then, the high satisfaction strategy of "trying to wear a satisfactory re payment" breaks the bottom line of consumers' rejection and highlights J John Binney's confidence in quality and brand. And adhering to the fast marketing concept of many varieties, small quantities, fashionable and Seiko production and the "24 hour delivery" commitment issued by the order on the next day, Jens John Binney set up a benchmark for zero complaints in the B2C clothing industry.

　　 The most realistic OLOMO

At the time of launch, the brand of the leno brand took the lead in the whole industry to promise that all goods should be returned unconditionally for 30 days. If any product purchased by the user is not satisfied, it can be returned within 30 days, whether or not it can be washed or not. In traditional transaction, it is not a product quality problem, and businesses are not responsible for their after-sales service. Now, the slogan of free and unconditional return is displayed on the front page of the official website of olino. He hopes to make the service satisfactory and satisfy the customers forever.

　　 The most low-key initial (Crucco)

In April 6th, the clothing B2C brand "initial engraving Crucco" was formally launched. This is also the first domestic fashion B2C brand positioning slow fashion. After the initial version of the active version page in March 15th, tens of thousands of registered users were quickly accumulated through the media such as micro-blog, forums, SNS and so on. The potential for the popularity of young and young personalities is not to be overlooked. The first cut will not do mass advertising, not price war, but through various preferential activities to help consumers slogan, although this word of mouth transmission method does not have large-scale explosive force, but is conducive to the establishment of lasting brand influence.