Exploring The Way Out For Japan'S Advanced Fabrics

Faced with the unprecedented sharp increase in China's consumption, high-end manufacturers have begun to think about how to make products more suitable for Chinese consumers, namely, "Made for China".

Therefore, the French fashion brand Chloe has "

On April 21st ~22, the Japanese advanced fabric exhibition was held at Jinglun Hotel.

11 high-end fabric companies from Japan have brought fashion products to Chinese garment enterprises in the form of "IRODORI (colorful)" team, and try to recommend products suitable for China.

In the process of pforming the "Made for China", they continue to explore and innovate solely for the Chinese market.

The running in period of your attempt

Unlike last autumn's exhibition, this year's Japanese advanced fabric show gives a refreshing feeling in display, product design and display.

At the exhibition, the cloth that hung over the meter on the bracelet was replaced by the traditional fabric card display.

Besides, the layout of the exhibition hall is no longer a separate stand, but emphasizes the integrity of the "IRODORI" team. The fabric is arranged one by one according to category and season.

For the second appearance in Beijing, as the sponsor of the Northern International Group, Tianjin new textiles import and Export Co., Ltd. and Japan's new and inner cotton company, all want to present the most essential aspect of Japanese fabric.

"We try to express our understanding of the Chinese market through the exhibition platform, in addition to changes in external forms.

The product itself has also been considerably adjusted. "

Fukui Shingo, President of Japan's new and interior cotton company, said, "although many fabrics and texture techniques are still authentic in Japan, before we recommend them to Chinese customers, we will repeatedly consider what colors and patterns are what Chinese consumers like."

In the past impression, Japanese fabrics mostly give people a sense of delicate style and elegant color.

At this year's exhibition, it is obvious that the color of the fabric becomes richer, and the colors of orange, peach, navy and so on are particularly eye-catching.

The shiny fabric containing copper and ammonia fiber and gold and silver wire has become the "star product".

In addition, the products are more diverse, except for coats.

Speaking of the pformation process of the exhibition, Fukui Shingo felt deeply. "When we first entered the Chinese market, we brought the products that were very popular in Japan, such as Tencel yarn and textured yarn, but unexpectedly, Chinese merchants did not buy this kind of products."

From then on, Fukui Shingo realized that if he wanted to integrate into the Chinese market, it would be impossible to simply replicate the taste of Japanese consumers.

Now every time he comes to China, he goes to the mall to see what kind of fabric the Chinese clothing brands are using.

"This change is only an attempt stage, and the final effect depends on the feedback from the market."

Characteristic new products, all-round testing water

It is precisely because of the lack of understanding of the Chinese market that Japanese manufacturers are eager to get the full range of market information with the help of the exhibition platform, so as to facilitate targeted research and development in the future.

Sales Representative Kurose Hirowa said, "we will bring the unique products to China on the one hand, and promote the latest research and development of fabric products on the other hand. Besides showing the strength of the enterprises, we can also see the reaction of the Chinese market, which is of great significance to us."

At the exhibition, every Japanese company launched many new fabrics.

At the exhibition site, a special texture of pure cotton fabric attracted some buyers' interest.

It is understood that the fabric is woven by a sophisticated computerized flat knitting machine, which enables the fabric to produce a regular pattern of lateral silk shredding.

Another Navy style double stripe flashing fabric is also popular.

The warp of this fabric is made of undyed nylon filament, and the weft dyeing is made of two colors.

The fabric is colorful and bright.

"Color cards like this fabric have been booked."

A sales representative told reporters that in order to provide more options for Chinese customers, the Japanese company specially produced a variety of colored fabric cards, and designers could match their colors according to their needs.

In addition, a denim production company featured by Tencel denim appeared for the first time at this exhibition.

More than 20 years ago, we began to use Tencel.

Now there is a craze for Tencel fabrics in Japan.

Therefore, we also want to introduce this product to the Chinese market.

Fujiwara Kyoko, one of the members of the IRODORI team, said that the exhibition's products, in addition to the features of the silk, also have the technological advantages of their cowboy fabrics.

"As far as I know, many Chinese clothing companies use jeans to finish washing and then do water treatment, so they are not very confident about the style of jeans.

The fabrics we have brought this time are washed and can provide good dimensional stability for the tailor sewing process.

We hope that these products will be favored by Chinese businessmen.

Japan's manufacturing needs further alignment.

At the exhibition site, Fujiwara Kyoko introduced a seemingly ordinary Tencel denim fabric to reporters.

"In the eyes of the Japanese, this traditional Tibetan blue color expresses the spirit of the Edo era in Japan. I thought this fabric would not be popular, but some Chinese businessmen were very interested in it."

This phenomenon has puzzled many Japanese enterprises.

Sometimes, a fabric that is not a "fist product" sells well in the Chinese market.

So, what are the characteristics of Japanese fabrics when Chinese designers choose fabrics? Or, what are the advantages of Japanese fabrics compared with those of China and European countries? Mr. Yu, the designer of a high-end business men's wear brand, answers the doubts of reporters: "at the exhibition, I'd prefer to find some fabrics with Japanese characteristics but not in China, Europe or Korea."

This is mainly considered from the aspects of texture, function and color of fabrics.

Mr. Yu said that in his new series, 6% were Japanese fabrics, 30% of Korean fabrics, 60% of domestic fabrics, and a small amount of fabrics from European countries.

The distribution of such sources requires a unique and precise positioning of Japanese fabrics that are not large in proportion.

"I pay more attention to knitted fabrics this year.

Now domestic business men's clothing emphasizes comfort, the moisture absorption and comfort of knitted fabrics conform to this trend, while Japanese knitted fabrics are relatively strong in production technology and finishing, and the texture of fabrics is diversified and gloss is better.

When the reporter put a colorful fabric in front of Mr. Yu, he smiled and said, "I will not choose this type.

In fact, China's men's clothing is restrained, and this fabric can be used as a small part of decoration, but if it is used in large areas, Chinese consumers will not accept it.

In the continuous improvement of China's textile and garment industry, the market is in need of diversified and high-end fabrics.

How to go further in this market is still worth pondering.

"I think" Made for China "is not to develop products for casual orders, but rather to listen to the voice of Chinese designers and consumers.

By integrating the essence of Japanese manufacturing with the needs of the Chinese market, such a product can be deeply rooted in the hearts of the people, and this will also be our focus in the future.

Fukui Shingo said.