May 1 Merchants Surprise &Nbsp.

Every holiday season, businesses will be racking their brains to come up with some marketing strategies to seize opportunities and increase sales. But with market Competition is becoming more and more intense. Promotion Methods, such as: "199 yuan reduction of 100 yuan", "full 298 yuan reduction 150 yuan", "full 600 yuan to send 600 yuan coupons" and so on, the effect is no longer prominent. Many businessmen sigh, "business is not good to do." Therefore, only by playing brilliant tricks can we win.

So, this year's Five point one Small holiday, shopping malls to gather popularity, launched a variety of promotional programs, "staggering peak marketing", "reluctant sale" and other novelty marketing eye catching.

Early promotion of "staggering" profit

Since most of the business promotion time is set in the "May 1" holiday, many businesses simply "stagger peak travel" and avoid others' advance. The most important promotion during the May 1st period of a shopping mall in Beijing started from April 24th to 30, and the shopping mall launched "snapping up activities", including more than 100 businesses including clothing, underwear and so on. Each business will launch 3 to 5 products to participate in the event, the staff of the store said that the large-scale promotional activities, brand guarantee, preferential will exceed the "May 1" holiday.

During the May 1 holiday, I believe there are quite a number of outbound tourists. It is a good solution to rush ahead with peak sales. Besides, the early bird catches the worm, and it brings many customers before the festival.

　　 clothing Underwear sells "reluctant to sell" brand

"51" did not engage in concessions, and some businesses even played a "reluctant sale" brand. A notice of "limited sale" was prominently displayed in a prominent position in a lingerie shop. The announcement showed that due to the popularity of the product launch, multiple replenishment was still sold out, Limited sales.

Brand marketing is always an alternative to a market. The trick is to suggest to consumers that their products are in short supply. Some brand products may gain more profits if they are enough to satisfy consumers' appetite, but they do not know whether the business is effective or not.

Promotion of some shopping malls to mother's Day

In addition to "novelty marketing", the routine promotion efforts of the mall are not lost. Since May 8th is mother's day, some shopping malls have been promoted to mother's day. The "199 yuan reduction of 100 yuan" in Huidi Plaza and Huijin department's "298 yuan reduction of 150 yuan" will be extended to May 8th, and the promotion of women's clothing, leather goods, underwear and so on, with a total of 300 yuan and 150 yuan reduction, will continue from May 1st to 8.