Four Classic Marketing Strategies Of Underwear Shop

In today's shops with similar hardware facilities, how to make their stores stand out in many stores is the most open shop.

High price promotion method:

An interesting thing happened in the United States.

A jewelry store bought a number of beautiful emeralds. Because the quantity was too large, the boss was afraid that they could not sell in a short time and affected the turnover of funds.

The boss thought that the cheap and precious emerald would soon be sold out, but it turned out to be a bad thing. The sales situation was very bad.

At this point, the boss hurried to discuss business in the field. When he was on the line, he ordered that if the sales remained unchanged, he would sell it at the price of 2/1.

A few days later, when the boss came back, he found that the emerald had been sold out and checked the price again.

It turned out that the salesmen had mistaken their boss's instructions for selling at 1 to 2 times the price.

However, after the price increase, buyers are more and more, but the backlog of emerald has become a hot demand.

This example shows that small profits and quick turnover are not necessarily right. Sometimes high price strategy will promote sales.

Because some consumers are used to link the price with the quality of the goods. They think that the quality of the goods with lower price is not very good, and the price of the high priced goods is high. There must be some internal reasons.

Processing and sales law:

The processing and selling method is to pform or process some slow-moving products according to the requirements of customers, and then put them on the market.

For example, some large purchases of goods, because customers can not accept the number of large packages of goods, resulting in unsalable sales, if you break the large packaging products into small packages, it is possible to make the backlog become a best seller.

Easy sale method:

Goods sometimes have regional characteristics, and goods that are not sold in one place will sell well in another place. In a place where the best seller is traded, changing places will become the "dead goods" that nobody cares about.

The reason for this phenomenon is that every place may have different consumption habits or consumption grades, such as selling high-grade products at low concentration of population and exceeding the consumer's consumption ability, so the possibility of unsalable sales is quite large.

On the contrary, the results are much the same.

Dot selling method:

Dot sales law is known as "triangle sales" in foreign countries.

The practice is that if there are three stores selling a certain commodity, then three families are required to have a triangular layout.

This will help to form a healthy competition pattern for the three shops, and also enable consumers to avoid the net and maximize the market potential.