Successful Entrepreneurs Create Five Elements Of Model Market

"China market Large regions and large regional markets ". This is the characteristic of the Chinese market. This characteristic is aimed at Resources Extremely limited SMEs are short boards. So, if SMEs want to make the final layout of the whole country, they must try their best to create the product. Model market Through the demonstration effect of the model market, it is the object of the dealer's imitation, and gradually let the products spread all over the country.

So, how can we create a model market in depth? What preparations should we make before setting up a model market?

First, research is the first step:

Research is the first step in building the "model market". Through detailed market research, enterprises can have a relatively clear understanding of the pre established "model market" and provide the main reference and basis for further market decision.

A) market size survey: is there a potential for "model market"?

B) target consumer research: clear consumption groups' consumption characteristics, psychology, behavior, venues, etc.

C) competition research: competing products, channels, prices, communication and promotion strategies and marketing organizations.

D) channel research: channel types, operating conditions, etc.

E) terminal research: core terminal status, entry cost, etc.

F) media research: media environment, mainstream media, etc. nowadays, in today's media flooding, the choice of "model market" tends to be relatively simple in the media environment.

Two, strategic planning:

On the basis of research, the overall planning of the "model market" is planned. Planning is the general outline of the model market, and is the guiding text for specific implementation.

A) the main objective is to identify sales targets and market targets in the regional time.

B) sales mode: what kind of distribution mode should be adopted: direct sale, distribution, hybrid {page_break}?

C) market strategy: product, price, channel, communication and promotion strategy and the establishment of marketing organization;

D) advancing process: clearly implementing schedule and responsibility and achieving results;

E) cost budget: accounting for overall planning;

Three, organization guarantee:

A) organization structure design: clear command and coordination system;

B) Job Description: clarify the responsibilities and requirements of each post.

C) performance appraisal: define the KPI indicators of each post and formulate performance appraisal methods.

Four, implementation promotion:

In the process of implementation, we should emphasize the training in advance, make the team clear the overall strategy and implementation requirements, and contrast the "pushing process" in the process to strengthen the assessment and review of the executive ability. We should review and study the major implementation projects that can not be achieved in the "pushing process", and make targeted remedies and amendments.

Five. Total assessment:

In the process of building the model market, we need to carry out several stages of summing up and evaluation. We should sort out the experience and lessons we need to carry out in the early stage, and make appropriate adjustments and amendments to the entire market plan, so as to provide reference for regional market replication.