A New Marketing Method For Toy Stores: Selling Toys With Toys.

Studies have shown that hand movement can directly promote infant brain development, and is the best training method to promote brain function. The toys are handy, strong hands-on, which can help children to coordinate their hands and eyes, but do not set the rules and patterns, and play the children's imagination and creativity. This is the reason why the toy toys are enduring. From this we can see another toy store. Promotion Method: guided sales of toys by function, and other toys with other toys. Sale 。

Toys: natural advantages to advance into preschool education channels

Because of its intelligence and the function of hand brain, the toy is happy to be accepted by the parents. It is understood that the most popular toys in the market are: Lego, Dasheng, Guanghua, Fen Ming, Yue cube, little egg, Luban's magnetic bar, Tao Tao Yue, Xiao Xiao, edification, HAMA and so on. The price varies from several yuan to 1000 yuan.

In addition to taking the "old road" shopping malls, supermarkets, wholesale and retail channels of toy sales, the toy with its inherent superiority has been more openly and openly entered the "preschool education channel". Because many places have "expressly" stipulates, early childhood education services "teaching toys for 0~3 year old infants and young children, must help children grow up healthily." One of the essential products is toys that promote fine motor development: building blocks, shape sorting toys, and so on.

Because the toy blocks can be used to train children's practical ability first, they can flexibly manipulate their flexibility, sense of space and hand eye coordination through various models. In addition, the blocks are brightly coloured and shaped, attracting children's attention. They completely abandon the traditional impression of "playing with sadness", but are able to teach and enjoy music, and are generally recognized as children's teaching aids.

Toys: multi function, multi play, high cost performance.

"A toy, a variety of play" makes the price of the toys more cost-effective.

Liu Yajuan of Shenzhen Tao Tao Le Toy Co., Ltd. introduced a multi-directional building ball of the company. There are 50 kinds of assembling methods in its instructions, from difficult to easy, from simple to complex. In addition to playing the instructions, players can also "self innovation", free to play, assembled into other more shapes. It can also be combined with other products of the same series, free to match with a high degree of interaction. "

Looking at all the toys on the market, there are all kinds of toys. Li Xinhang, a dealer in Nanjing and Li Songhong, a dealer in Kunming, said that the gap between the function and quality of the current toy is not obvious.

A dealer who asked not to be named said that the toys with high brand value and high price are often "imitated" on the market, and these products are usually sold well. However, the person said: "one cent, one point goods, not only take the price as the standard. There are still differences in quality. Cheap building blocks are thin, crisp plastic, with a rough handle, easy to scratch the hands of children, and easy to deform, and will soon be unable to play. Good quality brand toys are smooth, feel good and durable.

Guided sales of toys by function and toy sales by other toys

Liu Xiaoqing, Shaoguan Guanghua plastic and hardware products Co., Ltd., said that the choice of the toy can be considered from the following aspects: "the first thing is to set the product and calculate the function in the first place, followed by the material and mold, and the other is the price performance ratio."

In addition, for highly mobile toys, manufacturers suggest that terminal sales should focus on product function guidance. Mr. Huang, general manager of Guangzhou Le Ju Trading Co., Ltd., said: "product display is essential. Because consumers are not interested in packaging of products, only when they have a perceptual knowledge of the molded products, have a knowledge of functions and gameplay, can they interest them. "

In addition to the display of products, many toy manufacturers also actively expand educational channels and set up PK activities whirlwind with primary and secondary school alliances. Such as cube cube puzzle, students throughout the country to develop jigsaw competitions, set up campus interest groups, and further promote "school marketing."

Wuhan Distributor Miss Wang said: "in foreign countries, toys are not only children's patents, but many of them are fond of playing. Why Lego is so popular in the world is that it can become a "parent-child" tool, and the relationship between parents and children is more harmonious in CO production. Moreover, many elderly people like to play in foreign countries, because it can keep their brain and hands awake and flexible. In contrast, many parents in China buy toys to play with children, and seldom share the fun with them. In recent years, due to the increasing pressure of social life, young white collar workers are also in love with piecing together toys, and playing together has become a way to relieve their stress.