The List Of Luxury Brands Is Fresh.

Luxury goods

The far-reaching influence of cards.

Because whether from the cultural brand connotation or brand positioning, modern luxury goods have fully taken into account the psychology of consumers, so that consumers from the heart deeply recognized their brand connotation.

In this year's strongest list, we can see that Burberry and Prada did not appear in the list, but rather that the history of luxury brands, the top of the list.

The following is the ranking of the major luxury brands.

The top ten in the strongest list:

First place: Louis Vuitton

Overall brand value increased by 2% to $19 billion 780 million.

So far, the goal of Louis Vuitton is tourists.

Second place: Hermes

Brand overall value: increase by 8% to $8 billion 460 million

Hermes is a family owned by most of the shares.

Hermes now focuses on the Chinese market and attaches great importance to the inheritance of cultural brands.

So when we enter the Chinese market, we will absorb the essence of Chinese traditional culture.

Third place: Gucci

Overall brand value increased by 2% to $7 billion 590 million.

The impact of top brand Gucci worldwide is self-evident.

In collaboration with world-renowned art auction house Christie 's, the collection of Gucci antique bags for exhibition and recycling auction has aroused many Gucci control curiosity and collection fever.

Fourth place: Chanel

Overall brand value: reduced by 11% to $5 billion 550 million.

It can be said that the Chanel brand represents the speed of economic development of an era.

When the value of Chanel brand decreases, it means that consumers will turn their attention to more practical products.

Therefore, the clothing designed by Chanel has become a practical and luxurious route.

Fifth place: Hennessy

Overall brand value: down 1%, to $5 billion 370 million.

Hennessy is the Cognac brand of LVMH group. It is very popular in China market.

Sixth place: Rolex

Overall brand value: down 14%, to $4 billion 740 million.

Rolex, like other top watch manufacturers and jewellers, has been affected by the recession.

But it is still saving its brand influence.

Seventh place: Moet &Chandon

Overall brand value: down 12%, to $4 billion 280 million.

Even without the scenery of the year, it is still the world's top champagne brand, and is highly sought after by the rich.

Eighth place: Cartier

Overall brand value: down 19%, to $3 billion 960 million.

This is mainly due to the decline in sales of Cartier, which has affected its ranking.

In related reports, Cartier's boutique sales and third party retailers' sales have dropped, which is totally below the expected value.

So the ranking will drop.

Ninth place: Fendi

Overall brand value: down 8%, to $3 billion 200 million.

Fendi, known for its "It" bag in the United States, also has a high reputation in Asia.

Its competitor is a strong Gucci.

But the clothes designed by Karl Lagerfeld, the old Buddha, should have a great response in the market.

Tenth place: Tiffany &Co

Overall brand value increased by 6% to $2 billion 380 million.

Even though it did not last year, it does not mean that its strength is inferior to that of other brands.

Because it adheres to its brand strategy without discount, it has made it a pioneer brand and plans to expand gradually to Asia and Western Europe.