Fashion Designers And Street Culture "Electric Shock"?

High fashion and street culture have been interacting with each other in subtle and complex ways for ten years. The high fashion industry has been trying to attract more young people, and it is also making the street culture more and more commercialized.

As a well deserved fashion leader, Jeremy Scott is the top designer. Latest fashion Or street clothes can reflect their keen sense of fashion and the ridiculous spirit of overspreading pop culture. This year's cooperation with Swatch has incorporated its iconic wings into the works of angel wings. The self deduction of the frame elements is also derived from a black low collar skirt designed by him. At present, the Jeremy Scott for Swatch series has been listed in China.

Perhaps this fashion designer and the street culture "electric shock" cooperation trend, but the vanity and vitality of the bubble, fleeting. Some call it "growth", while others call it sheer "cut and stitch". All in all, this is just a change of the times and a new target take-off point.

Cross boundary cooperation from absurd imitation

How to make cheap goods and High-end Fashion and freedom blend together? The initial answer is: counterfeit goods. Since smugglers found this easy way to earn US dollars, Nike (Nike) and Louis Vuitton (Louis Weedon) have suffered two major brands. Wikipedia LV points out that the ubiquitous symbol Logo of LV is the initial source of the proliferation of counterfeit products.

Interestingly, factories that produce counterfeit products many years ago will be certain. Major suit The Logo is put together, for example: LV and NIKE. It seemed absurd at that time, but now they really cooperate. Logo, a once ridiculous counterfeit, has turned into a genuine product now. It seems that fashion is always reincarnation.

A few years later, the series launched by Junya Watanabe Watanabe Junya and NIKE has brought a very influential design concept to NIKE. It has launched the joint campaign of LDV, Oregon Waffle, Sting and Cortez for 4 pairs of nostalgic running shoes, and is the designated footwear for its 2007 spring and summer fashion show. Since then, retro running shoes have attracted the attention of the high fashion industry. This year's Junya Watanabe COMME des GARCONS x Nike works have become the focus of the wave shoe industry. Since then, almost all sports brands have begun to learn this concept.

Inspired by Chanel (Chanel), the Mob Dunks series and Gucci Vans by Crooks launched by NIKE signifies how street sports can abandon high-end fashion and seek their own fun. As we all know, the symbol of red and green symbolizes the Gucci brand, so there will be Gucci Air Force II series and black denim Dunk series. Supreme x Nike sportswear series also abandoned Gucci's usual red and green logo, but created a "behind story" for the product better. However, there is no sign of sports series and styles. What they lack is a kind of exclusiveness, and at the same time, they can meet the needs of sports fans.

In the previous Kanye West x Vuitton series, Louis Vuitton needs to solve these inherent problems to a certain extent. There is no doubt that the West x Nike x Vuitton series represents the peak of the 2009 boom. If the personal attractiveness of Kanye West is to be abandoned, it may just be pure novelty and the bravado of this type of product.

The famous crossover cooperation between the wave shoe industry and the fashion masters, and the sports shoes series launched by Jeremy Scott and Adidas, the huge wing design has broken the conventional style of Adidas. I have to admit that Scott has shown a good attitude towards sports, so that many children have the idea of wanting to make a living in the world. In addition, Kim Jones is a series of Umbro designs, PUMA series of Alexander McQueen, and Y-3 tags of Yohji Yamamoto have increased the influence of fashion on the market. In addition, Adidas has launched a new series called SLVR. In this series, we don't see clover and classic three line Logo, nor do we have any brand marketing. This brand concept of "blank" is really a cool new definition.

Another example of high-end fashion affecting street sports style is to use luxury markings on sports brands to improve the identification of sports products. What is the effect of snake skin, ostrich skin, crocodile skin, Beagle and shark skin on sports shoes? The peak of this trend is undoubtedly the Air Force One series made in 2001 with Python skin and crocodile.

Obviously, this trend does not accord with everyone's taste, but we have to admit that their creative adventures have achieved certain results. This is the reflection of fashion, not the driving effect of sports.