Analysis Of The Development Trend Of Chinese Apparel Wear Market In 2019

According to iiMedia Research, the retail value of clothing, shoes, hats, needles and textile products in China in 2018 exceeded 1 trillion and 370 billion 650 million yuan, and the per capita clothing consumption expenditure of residents reached 1289 yuan, accounting for 6.5% of the total expenditure per capita, while the growth rate of clothing consumption per capita was 4.1%. Apparel consumer market has steadily increased.

With the promotion of policies and the influence of economic and social environment, the apparel consumption market has steadily increased. According to www.iimedia.cn, in 2018, the retail value of clothing, shoes, hats, needles and textile products in China was 1 trillion and 370 billion 650 million yuan, and the per capita clothing consumption expenditure of residents reached 1289 yuan, accounting for 6.5% of the total expenditure per capita, while the growth rate of clothing consumption per capita was 4.1%.

In recent years, China's electricity supplier is booming, and the clothing business market is constantly expanding and expanding. According to iiMedia Research, the size of China's clothing business market in 2018 was 820 billion 540 million yuan, and it still maintained an increasing growth rate. The development of China's clothing sales market accelerated. It is estimated that the size of China's clothing e-commerce market will exceed 10000 billion yuan in 2019.

There are four main development models of apparel wear Market: brand website, platform mode, sale mode and social mode. AI media analysts believe that in 2019, China's clothing wear market operation mode showed a variety of characteristics, the platform from the continuous exploration of the operation mode to cater to the user's requirements for the quality of clothing and wear products and cost-effective, among them, the sale mode has the advantage of anti cyclical, the main brand is "quality brand + absolute low price", which is compatible with the change of consumer demand, and 2019 develops rapidly, and the value of sale is constantly released. Sale representative platform vip.com 2019Q1 report shows that net profit increased by 64.7% over the same period last year.

According to iiMedia Research (AI media consulting) data, integrated e-commerce platform is the most common channel for consumers to buy clothes and wear goods. In addition to the comprehensive e-business platform, consumers choose more department stores and offline stores. Besides, the clothing sale platform is also one of the online channels for consumers to buy clothes and wear.

The clothing sale platform has the highest recognition ratio. AI media consulting analysts believe that the clothing sale platform is the main discount price brand goods, to provide users with quality products at the same time to ensure preferential prices, leading to other platforms in terms of cost performance.

In 2019, the most popular brand of clothing worn by consumers in China was fast fashion brand, followed by sports brand and Amoy brand. With the accelerated pace of modern life, fast fashion brands emerge as the times require. Fast fashion brands are becoming more and more popular with consumers with the characteristics of fast updating, high cost performance, keeping up with fashion trends and being simple and comfortable.

Analysis of the development trend of Chinese apparel wear Market:

1. under the new background, costumes and wearer pay more attention to cost performance matching platform and continue to tap the advantages of mode.

Under the trend of consumption upgrading, people's demand for quality of commodities has been raised. However, the slowdown in economic development has made price an important factor in consumption considerations. Therefore, cost-effective products become the main pursuit of consumers under the new consumption background. AI media consulting analysts believe that for apparel wearable platform, we should continue to tap the advantages of our own models to meet changes in consumer demand. Such as sale mode platform through low-end sales of high-end brands, can effectively attract consumers, also presents a good growth momentum.

2. clothing and apparel products pay more attention to the quality trend. The brand and platform need to be prepared for seasonal trend prediction.

AI media consulting analysts believe that the change in consumer demand determines that quality improvement is an important direction for clothing and apparel development. Besides, clothing consumers have stronger individualized demand and high degree of concern for commodity trend elements. Therefore, the combination of fashion elements should be emphasized in commodity design style. For brand launch of new products and online platform activity measures, it is also necessary to predict the trend trend in the changing season.

3. Internet apparel wearable platform pays more attention to word of mouth brand coverage and price competition.

The Internet era has given rise to different types of clothing and wearable business platform, attracting large numbers of merchants to enter, and also breeding Shanzhai fakes and poor quality products. In the face of consumers' attention to the quality of clothing products, the platform's word-of-mouth construction is more important. AI media consultancy analysts believe that the competition between platforms will focus more on the coverage of high-quality clothing products and brands, and at the same time, we should build an edge in commodity prices to attract consumers.

4. apparel apparel industry online and offline integration trend to strengthen the traditional clothing brand leveraging the rise of e-commerce channels

AI media consultancy analysts believe that with the improvement of consumers' demand for clothing quality, the traditional clothing brand with deeper brand background and stronger strength will regain the initiative in recent years under the impact of the Internet brand. But at present, traditional clothing brands are mainly concentrated in the offline channels. In order to achieve rapid development in the future, we need further leveraging the electricity supplier platform, erect the benchmarking drainage through their own stores, and expand the coverage of consumers on the online platform.

5. clothing and wearable platform to better achieve full energy chain to help businesses further release brand value

AI media consulting analysts believe that the current development of apparel brand online channels mainly through the way of entering the electronic business platform, facing the lack of brand operators online experience, platform providers need to better achieve the empowerment of businesses. For the support of platform businesses, it is necessary to extend the whole chain of supply chain and sales from simple preferential support to further release the value of the brand.

6. small programs become a new choice for apparel and wearable platform development, and enterprises should take advantage of the channel layout to occupy the track.

The development of online apparel brands needs to expand online channels, but it has a high degree of dependence on the electronic business platform. The development of its own platform is difficult to impact on the existing e-commerce players. On the other hand, the development of online platforms is also facing new customers' cost obsession. The birth of small program provides a new choice for the development of apparel wearable platform. Its entry threshold is relatively low, and it can effectively touch a wider crowd, and is expected to become a new race for the industry competition. In the future, the input and layout of small businesses will continue to deepen.