Fashion Designer Zhang Hongyan: Men Need Fashion Too
The fashion circle is the most irregular territory. In the fast changing fashion world, who can grasp the fashionable vane, who can display the specific personality, can occupy the leading position in the clothing market.
The ability of fashion to destroy is not pferred by human will.
Today's
Men's wear market
The traditional men's wear, which is dominated by traditional black suits and founder jackets, is on the decline. Urban men need beautiful men's clothes with a sense of design, self-cultivation, elegance and personality. This is a rare opportunity for non mainstream clothing to promote fashionable men's clothing.
According to Zhang Hongyan, the top ten designer in the country, fashion men's clothing is the trend of the times. Men also need fashion. It's hard for people to avoid it.
Zhang Hongyan
She was not a design major. She graduated from the Liberal Arts College of Zhejiang University in 1990. The professional background of Chinese language and literature has given her a profound cultural accumulation. With her original view of beauty and design, Zhang Hongyan has embarked on the road of dress design, and has gone unnoticed for twenty-one years.
Since 1995, it has been "non mainstream".
Chief designer of men's wear
Since then, Zhang Hongyan has always been interested in designing men's clothing that emphasizes self-cultivation and emphasizes male profile.
Her works are elegant and restrained, revealing the cultural details, showing the soft side of male masculine beauty.
This is precisely the core connotation of the non mainstream men's clothing culture.
In her sixteen years of non mainstream fashion design career, Ms. Zhang Hongyan has always insisted on the beautiful men's design style that emphasizes men's lines and details.
In her view, the most important thing for clothing is to show its individuality. If this personality coincides with the personality of consumers, it will undoubtedly touch his nerves.
From 2007 to 2008, he served as design director of Hangzhou BenQ Hengtai company and Zhang Hongyan, the design manager of Singapore Ming Dao Industrial Co., Ltd.. He went to France to attend a training course organized by the French Fashion Association, and participated in the advanced training course of the Chinese Academy of fine arts.
After two years of accumulation and deliberation, in October 29, 2010, at the first workshop of D.PARK Beijing club, the "non mainstream" Zhang Hongyan's 2011 spring and summer men's conference was launched with Chinese paper cutting as the creative source.
The male models on the T stage are thick eyeliner, dress or waist or perspective dress, with exquisite chest decoration, and even wear the legging that used to belong only to women.
The whole set of avant-garde and national characteristics, the color effect of Chinese ink splashing ink, the silhouette patterns of branches and birds together constitute the characteristics of neutral beauty of non mainstream clothing.
The appearance of "Jane Eyre" was full of exclamation, and the audience's longing for men's fashion sense finally appeared.
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