Home Textile Market Seeks Innovation In Game Theory

　　 Home textile industry As real estate market The extension industry, the quality of its products and the diversification of its products are also deeply concerned by consumers. However, there is still a big gap between the proportion of the three major consumption areas of textiles and developed countries. Therefore, the home textile market will usher in a new prospect in the future.

　　 Continue to standardize the development of home textile industry

　　 China Textile Industry Association Li Jinbao, director of the Ministry of science and technology development, believes that the development of China's home textile industry is inseparable from the standard escort. In the past, due to the relative weakness of the home textile industry, standardization work is relatively backward, with a small number of standards, and the overall level is not high. In recent years, home textile industry has strengthened the standard revision. At present, 12 urgent household textile standards have been worked out, which basically solve the problems of the lack of standard products in the home textile industry, and have achieved the purpose of improving product quality and standardizing the market, playing a supporting role in the development of home textile industry by standardization work.

In this way, consumers are worried about the impact of poor quality home textiles products on human health, as well as on the market, home textiles brand mix, quality gap and other issues have a rule of guarantee.

It is reported that recently, the national household textile Standardization Technical Committee and other units have drawn up four industry standards for "household textile warp knitted spacer mattress", "quilt quilt quilt", "electrostatic flocking fabric", "quilt and quilt cover specification". Among them, "quilt and quilt size" standard will solve the problem of interchanging between core and quilt specifications among different brands of the market, so as to facilitate consumers to choose and buy. The four industry standards will be submitted to the National Standards Committee for examination and approval.

In addition, the price of textile raw materials has risen recently, such as the sharp rise in cotton prices, which makes the price of home textile products facing a higher trend. Data show that cotton prices have risen nearly 40% since September, while the price of cotton yarn has risen from 26 thousand yuan / ton in early September to 36 thousand and 500 yuan / ton in mid October, and some domestic manufacturers are even facing a stagnation.

At present, China is the world's largest textile and garment export country. Last year, China's cotton imports accounted for about 1/3 of the world. Therefore, insiders say that rising demand at home and abroad and the shortage of raw materials in textile and clothing have become a major obstacle to the export of textiles such as textiles in China, and may affect the development of China's textile industry within a certain number of years.

　　 Home textile market seeks innovation in game theory

In the home textile market, although China's development in this industry is more mature, the huge market capacity makes the competition in the home textile industry increasingly fierce. Data show that China's home textile industry market capacity exceeds 600 billion, in the past 8 years, home textile output value compound growth rate reached 18.6%, therefore, brand competition is inevitable.

At present, the home textile market is facing the situation of multi brand competition. Enterprises also hope to meet the needs of consumers or different markets as much as possible. Experts believe that in order to make product brand well, we must first identify the location. With the gradual improvement of the home textile industry and the increasingly standardized market, those brands with precise positioning and operation will stand out.

China's home textile products are huge in the domestic consumer market. Facing the development needs in the new situation, how to find new industry growth points has become an issue of concern to the enterprises. Like other industries, the network marketing mode has been widely used. Some well-known brands can fully rely on product quality and consumer awareness to occupy the electronic market. Considerable sales of products and rapid development have become the way of many enterprises to test the mode of electronic commerce. Of course, there is also a view that because the brand of the direct selling website is single and the choice of consumers is small, the scale bottleneck may develop at a certain stage.

Yang Qingsong, Deputy Secretary General of the China Chain Store Association, said: "the status quo of the homogenization of the industry needs to be innovating. Supermarkets and shops with clear management characteristics are few, but there are also successful cases, such as Beijing Kelong and Suning appliances. They are all in the leading position of the industry through the large-scale application of network and information system, and the lead is relatively large."

Ms. Fu Jianhua, a senior expert in the UF circulation and service industry, also believes that "enterprises in different industries have distinctive industry management requirements. Any enterprise needs software providers to provide comprehensive information solutions, including information management solutions such as financial management, procurement management, sales management and so on, including information solutions for special business management in the industry, so as to avoid the industry's non-standard behavior."

The home textile industry also needs to pay attention to the problem of original design in the breakthrough of the prospect. It is also one of its methods to occupy the industry with unique styles. Therefore, it requires that enterprises should pay attention to training design talents, and draw inspiration from life to satisfy the aesthetic vision of consumers so as to achieve real design instead of simply imitation, so that the home textile industry can see the prospect and hope in the torrent of competition.