The Purchasing Power Of China'S New Rich Has Swept All Over The World; &Nbsp Has Been Hailed As The World'S Riches.

Whether it's walking on Champs-Elys es or visiting Via Montenapoleone in Mont Napoleon street, Milan, you will be able to meet several Chinese tourists who carry all the big brand shopping bags in Paris es.

According to a report released this year by the China Tourism Research Institute, there will be more than 57 million Chinese outbound tourists in 2011, 3 million more than in 2010.

A Chinese market research firm based in Shanghai estimates that Chinese tourists spend $54 billion abroad in 2010, and overseas travel will continue to grow 12% to 14% this year.

Chinese tourists spend around $6 billion more overseas than their domestic counterparts, and more and more tourists are shopping for luxury goods in Hongkong and even Europe, such as bags, shoes, clothes, watches and accessories.

China Travel group buying power sweeping the globe

Although Europe and the United States are becoming more and more popular, they are restricted by harsh tourist visa terms, especially in the United States. Short distance regional tourist attractions such as Hongkong, Macao and Taiwan remain the first choice for Chinese outbound travel.

In terms of international tourism, Japan and South Korea are more attractive to Chinese tourists than the United States or Europe. But after the earthquake and tsunami, a series of panic caused by nuclear leakage led thousands of mainland tourists to cancel the scheduled Japanese trip.

Fritz Daphrey, chief executive and co founder of China travel search engine "go to the net", said: "so far, there are still not enough signs that these tourists have shifted their journeys to the US or even the European region" Fritz Demopoulos.

Tokyo is a tourist destination different from London, New York, San Francisco and Losangeles. "

Dai Furui added, "the substitute for Tokyo will be Seoul, Long Po or Singapore."

From Paris to Milan.

Peking University scholars

Lujia international is a travel company in Beijing. Since its establishment in 1996, it has organized thousands of tour groups in the United States.

A senior tour guide said, "many Chinese tourists are not familiar with world brands such as Ferragamo and Paris.

Celion (Celine) and Tods (Tod`s) are not very well known.

Where tourists spend money depends largely on the travel plans of travel companies. They find it difficult to find their favorite shopping spots in foreign countries, and are also limited by language.

"Where is the local guide, where do they go shopping?

They don't know where to go, but they can find whatever they can find. "

Recently, the reporter was fortunate to have a tour group composed of 140 Chinese rich men who visited the United States and stayed in New York, Boston, Las Vegas and Losangeles.

The regiment's members are a senior member of the CEO Committee. They are from all corners of the country. The consumption power of the regiment is beyond doubt.

The leader said, "consumption is their top priority."

The first stop is New York, where the Crowne Plaza Resort is located in Times Square. It takes only a few minutes' walk from the Fifth Avenue in Manhattan center to facilitate shopping. Many passengers spend a few hours on this avenue to spend tens of thousands of dollars. (Avenue)

Louis Weedon's flagship in Fifth Avenue is most popular among group members, especially women, "they shout to see each new design one by one."

Zegna, Prada and GUCCI (Gucci) are also popular, and then Apple stores, with group friends buying four computers at one go.

The second stop is Boston. The group members are not arranged to shop here.

Then they went to Las Vegas, and they went to Caesar`s Palace to visit Louis Weedon again. (Palace)

In addition, hundreds of suits returned to Armani store.

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Starting from the Paris Las Vegas hotel in Paris, we arrived at the Las Vegas super factory direct selling center (LasVegas Premium Outlets) for two hours, and now there are 120 famous brand discount stores. Many of our group friends will "lose their way".

For the convenience of Chinese tourists, there is also an ATM that accepts China UnionPay card outside the direct selling center.

For example, a random customer interviewed from Chongqing may not know the English names of these brands, or they may not have heard of these brands. He does not know Ferragamo, and he feels unfamiliar with Ralph Lauren's Polo Ralph Lauren and many brands.

Finally, he walked into Ba Baoli, bought two suits, five brand scarves, and more than half a dozen polo shirts.

"I don't remember which stores I've been to. I don't know much about English, and I don't remember what brands I bought."

He said: "it is difficult to buy counterfeit products here, and the products are assured, so I would rather shop here."

On the trip, he spent 100 thousand dollars on shopping.

Burberry staff say they are hiring some salesmen who know Chinese so that they can better receive more and more Chinese tourists.

COACH (Coach) is quite prestigious in China.

Those handbags with classic brand logo are especially popular. Almost all the Chinese consumers here bought four or five handbags and four or five wallets.

The luggage of Samsonite (Samsonite) is a hot commodity. For example, 80% of the 140 people's tour group patronized Samsonite, so that they can put their trophies into the box.

But not all of them can return to Henan. A consumer from Henan has carefully inspected the place of production of every item (whether it is made in China). After visiting Armani and Paul stores, he has gained nothing.

Watches are also one of the targets.

10% of the group's friends bought at least 1 watches, and some even bought 2 or more, ranging in price from 40 thousand to 50 thousand dollars.

A 41 year old consumer from Hebei said he would buy a Patek Philippe (Patek Philippe) at San Francisco airport before returning to Beijing because he could not find a place to sell.

Xiaoxia explains, "watches are symbols of successful people.

Western-style clothes are mostly stereotyped. Watches can be used to show themselves. Who doesn't want a good watch?

China's new rich, the God of wealth in the luxury world.

In addition to large department stores, famous shops and famous brand discount stores, the tour group also patronize some "one-stop shopping shops" specially designed for Chinese tourists by Chinese Americans. There are almost all the items listed on the outbound shopping list of tourists, including Samsonite's luggage, Lancome's cosmetics and perfume, PHILPS Norelcos electric razors, brand sunglasses, high-end watches, advanced lighters, commemorative coins issued by the US Mint, and Trucker hat (Ed Hardy) truck drivers' caps (Trucker hat).

Winfeik is one such one-stop shopping shop.

On the last day of the US tour, group members took the time to arrive at the San Gabriel Valley shopping mall 8 miles away from Losangeles (Gabriel Valley).

Some of them went to GNC to buy vitamins and health care drugs. Some of them went to jewelry brand Zales to buy jewelry, and many of them visited Messi Macy`s.

Most people rushed into COACH again at the last minute to buy their handbags and wallets.

A store manager said that Chinese tourists were their "best customers".

As soon as they arrived, we knew that today's performance was all right. "

But she added quietly, "but I don't know if they realize this. Our products are all made in China."