Fendi Invites Consumers To Design Handbags To Facebook

One in the US luxury retailer The design team of the united world fashion brand Fendi launched a handbag design competition on Facebook. The design team of Fendi will select the winner from the five designs with the largest number of votes.

According to foreign media reports, high-end luxury goods stores in Manhattan. Bergdorf Goodman (BergdorfGoodman) launched a contest on Facebook to design Fendi2Bag handbags on the crowdsource.

The activity called FendiFrenzy:TheColorChallenge invites consumers to choose the upper and lower two parts of the handbag from the palette and the color of the hand-held and ID tags.

Participants can submit multiple designs to Podolf Goodman's Facebook page before the end of April 24th. Next week, competitors need to invite their friends to vote. The design team of Fendi will select the winner from the five designs with the largest number of votes, and the object will become BergdorfGoodman. Autumn Limited Edition 。 (of course, the winner will get a bag free of charge. )

In addition to promoting Podolf Goodman's Facebook page, Fendi and BagSnob also publicized their respective Facebook pages. Advertisements also appear in bergdorfgoodman.com blogs and New York Times.

This activity reflects the crowdsourcing trend of fashion industry. LikeThreadless's production of T-shirts designed by the community is one of the pioneers of this trend. Although some fashion brands have entered similar competitions, the activities launched by Podolf Goodman are worth paying attention to in terms of scale and brand reputation.